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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! What does that mean?

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. 2) Write and distribute quarterly Impact Reports. . Why Quarterly Impact Reports? Quarterly Impact Reports enhance your website, email, and social media content strategy.

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Review reports regularly to spot trends.

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Data Visualization Do’s and Don’ts for Every Organization

DNL OmniMedia

Whether you’re analyzing patient outcomes, tracking academic trends, or gathering insights from donor demographics, data visualization can be a valuable tool for any organization. It also helps to identify external factors that may impact data patterns.

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2015 Content Marketing Report Benchmarks

TechImpact

The world is rife with marketing trends, techniques, and jargon. Fifteen percent of nonprofit marketers say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI). But content marketing is a new phenomenon.

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Strategies to set your team up for technology budgeting success

Nimble AMS

According to the Community Brands Association Trends Study , more than half of association professionals say their top technology purchasing priority is the ability to impact the member experience. Do we experience challenges in tracking member behavior and location information? How user-friendly is our invoice process?

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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