Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. Facebook was an uncharted territory for the Ocean Conservancy.

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Conservancy Reflection Social Media Learning 100

Qgiv

NOVEMBER 9, 2023

Increase awareness of your organization and its mission. This is a good indication that people are becoming more aware of your nonprofit and its brand. ” World Wildlife Fund (WWF ) is a leading international conservation organization. Their logo is a panda bear, which is a symbol of conservation.

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Strategy Tips Nonprofit Conservancy 110

DipJar

APRIL 20, 2021

Because LMC is a free admission facility, the Center heavily depends on donations to fuel its conservation efforts. These funds help provide critical care and treatment for the Center’s sea turtle patients, as well as fund the conservation efforts of LMC’s four core pillars of conservation.

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Fund Raise Conservancy Sound 98

Candid

AUGUST 2, 2023

Today, however, the two challenges are so intertwined that a new approach to disaster philanthropy may signal its convergence with climate change mitigation and a growing awareness that work in one area is inexorably connected to the other. Two decades later, disaster recovery remains an essential part of wildfire funding.

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Disaster Action Change Hurricane 98

sgEngage

MARCH 15, 2024

The fundraising team for the Grand Canyon Conservancy uses artificial intelligence and data analysis embedded in its fundraising software to make predictions, set goals, and share progress with stakeholders. This measurement signifies how much was done: number of students enrolled, number of concerts performed, number of sea turtles rescued.

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Measure Help Analysis Metrics 88

Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.”

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Action Practice Tips Seattle 267

Association TV

DECEMBER 21, 2021

If you’re beginning to think maybe turning off the lights and shutting off the heat at headquarters to conserve cash isn’t such a bad idea after all, I’d like to offer an alternative. Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members?

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Nonprofit Tech for Good

JULY 2, 2020

The Nature Conservancy’s page is big on professional nature photography. With influencer relationships, profile design, and the right content strategy, you can use the site to drive donations and build awareness. Other orgs take different approaches.

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Fundraising San Diego Influence Profile 325

Classy

APRIL 16, 2021

Each year, individuals worldwide take the opportunity to do better for our planet with actions such as planting trees, cleaning local communities, and raising awareness for environmental causes through peer-to-peer fundraising pages. Kick Start Your Movement With Peer-to-Peer Fundraising. Connect with WildAid: .

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San Diego San Francisco California Conservancy 126

Greater Giving

JUNE 27, 2023

For instance, if your organization focuses on animal rights or conservation, you may seek packages related to trips to explore National Parks or experiences that showcase conservation efforts locally and globally. Consider the cause you support and choose packages that resonate with your audience and supporters.

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Sponsor Conservancy Captivate Channel 75

EveryAction

APRIL 21, 2017

We're nearing the end of National Park Week, but despite their significance to our country, national parks still require conservation efforts to fund and maintain them. Take a hike. Can't make a march? Can't make a march? Don't have time to plan a national park adventure? Stand for birds, bees, and other pollinators.

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Action Celebrate Conservancy National 109

Media Cause

JANUARY 8, 2024

Nonprofits play a crucial role in addressing various societal issues—hunger, poverty, environmental conservation, and healthcare, just to name a few. In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support.

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Research Difference Search Hunger 59

Blue Fox

OCTOBER 1, 2022

www.mysbsc.org ​STARability Foundation Transforming the lives of individuals with disabilities through social, vocational and educational connections to the community, while strengthening awareness and respect for individual abilities.

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Hurricane Florida Resource Jacksonville 117

Whole Whale

APRIL 10, 2023

Increase the awareness of good that is occurring in the world. Encourage the development of small organizations by sharing lessons learned. Provide a platform to showcase awesome nonprofits.

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Podcast Hunger Nonprofit Summary 96

Nonprofit Tech for Good

JULY 30, 2012

Nature Conservancy :: nature.org. Project Aware :: projectaware.org. Gay & Lesbian Alliance Against Defamation (GLAAD) :: glaad.org. London Symphony Orchestra :: lso.co.uk. Media Matters :: mediamatters.org. People for the Ethical Treatment of Animals (PETA) :: peta.org.

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Social Media Media Hints Social 277

Nonprofit Tech for Good

AUGUST 24, 2020

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. People are much more responsive and likely to share your blog post if its subject matter is related to a current news story.

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Practice Nonprofit Newsletter News 352

The Modern Nonprofit

MARCH 1, 2022

So how do you approach a potential sponsor, and what pitfalls should you be aware of? A conservation-related nonprofit would be smart to seek out a sponsor that is ecologically responsible, and an animal rescue should look into partnering with a business that ethically considers animals. Find the right match.

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Sponsor Demographics Proposal Nonprofit 105

Media Cause

OCTOBER 12, 2022

Keep asking your audience for support, and don’t pull back on your volume out of fear—however, it is good to adjust your goals and be conservative in case there is an effect. So while you should be aware of the recession and set expectations accordingly, once you have a plan, don’t be afraid to move ahead and forge on.

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Tips Fundraising Retention Conservancy 59

Saleforce Nonprofit

OCTOBER 10, 2022

We need a multi-billion-dollar nature restoration and conservation market to support the climate and the SDGs, but we also need to educate investors. Often, we don’t invest in nature restoration or conservation because we don’t know what large-scale restoration would look like. And citizens need to be aware of the choices they make.

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Action Technology New York South Africa 72

Forum One

AUGUST 3, 2021

If you are the “Pacific Whale Conservancy,” people can tell what you do without having to read any further. Perhaps your current tagline has helped gain brand awareness and it is no longer needed. Think about your tagline in context of everything else people know about your organization, particularly your name.

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Audience Conservancy Amazon Awareness 85

Nonprofit Tech for Good

MAY 16, 2011

Finally, that the three nonprofits listed above are all related to animal rights, animal welfare, and conservation is telling. These organizations and others like them, through social media, have made me aware of the plight of our world’s wildlife and as a result, have changed my consumer and donor behavior.

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Mobile Group Websites Conservancy 205

Saleforce Nonprofit

DECEMBER 15, 2021

In the past, the climate crisis was mainly the concern of environment and conservation organisations. Historically, environmental and conservation organisations have led the charge through their advocacy and campaign work. We all have a responsibility to solve it, and civil society organisations play a critical role.

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Help United Kingdom Conservancy Disaster 52

Greater Giving

FEBRUARY 25, 2021

The Awareness Video. An awareness video can be a powerful tool for nonprofits for many reasons. Raise awareness about who you are and what you do and inspire people to act by offering a donation, spreading the message over social media, or by taking some other specific action. This video should not be “preachy.”

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Video Nonprofit Images Awareness 87

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Awareness Metric: Total Reach/Impressions. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

Kindful

SEPTEMBER 14, 2021

If your nonprofit serves other areas, check out the other funder lists I recently wrote, including ones on Education , Arts & Culture , and Environment & Conservation. See if any of the funders serve your community and if you qualify for funding. Areas served: Worldwide. Kellogg Foundation. Areas served: Columbus/Ohio. Robin Hood.

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Grant Fund Cleveland Program 101

sgEngage

AUGUST 24, 2023

Mental Health Month Challenge  Raise awareness about mental health through various well-being activities. Funds raised can contribute to environmental or conservation efforts, making every step count for a greener future.  Participants set daily meditation or mindfulness goals using their activity trackers.

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Track Activities Active Activism 66

EveryAction

MAY 4, 2016

Nonprofits like Conservation International use video to (literally) lend a voice to the voiceless in pursuit of spreading awareness of their causes. Side Dish - Video. If you have the resources, a video can be great way to add additional flair to a campaign. For some campaigns, it's the best and most direct medium for the message.

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Campaign Digital Nonprofit Social Media 106

DipJar

MARCH 9, 2021

Busch Wildlife Sanctuary is a free admission sanctuary that is dedicated to the protection and conservation of Florida’s wildlife and natural resources. Loggerhead Marinelife Center is also a free admission conservation center that uses DipJar to encourage visitors to support their work. Put it in the Lobby.

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Dallas Kansas City Conservancy Kansas 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 1, 2013

It is the result of a collaborative data and data visualization project undertaken by the Nature Conservancy scientists, working with governments, scientists and conservation organizations around the world. This map is one of a series of 80 global maps describing the state of terrestrial, freshwater, and marine habitats.

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Data Free Help Conservancy 98

The Storytelling Non-profit

NOVEMBER 17, 2021

An environmental organization might be a part of conversations about conservation and environmental policy, land protection, climate change, and so on. For instance, an educational institution might be a part of conversations about access to education, the value and importance of education, modern education for the 21st century, and so on.

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Profit Conversation Conservancy Advice 93

NetWits

NOVEMBER 17, 2010

The Big Wild is a Canadian conservation group who used a QR code campaign to raise awareness and get people to sign a petition. Product (RED) has been using QR codes at Starbucks to raise awareness, and Greenpeace Netherlands humorously integrated them into one of their campaigns. Do Something Small Petitions, The Big Wild.

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South Carolina Contest Netherlands Nonprofit 212

Forum One

MARCH 8, 2022

As we highlight our staff who are crossing their arms to be part of the movement on social media today, we also wanted to highlight our clients doing important work celebrating women’s achievements, raising awareness against bias, and taking action for women’s equality. Building equitable workplaces for women.

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International Celebrate Colorado Children 46

Neon CRM

MAY 31, 2023

Environmental Nonprofits Receive About 2% of Charitable Donations While environmental organizations are doing critical work to support land conservation, wildlife protection, sustainability efforts, and more, their level of support doesn’t always match the critical nature of their work. Report The Nonprofit Email Report Learn More 4.

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Statistics Fundraising Metrics Mail 97

EveryAction

AUGUST 14, 2017

To mark the courage and strength of the brave men and women working on the front lines of conflict and raise awareness for those affected by disasters around the world, we’re highlighting 10 nonprofits that are making a difference by driving action and support for aid efforts. Cut poverty off at its roots. Take Action | Twitter | Facebook.

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Support Somalia Guinea United States 126

NTEN

DECEMBER 1, 2013

The Trust for Public Land TransForm Transportation Alternatives United Nations Foundation United Way for Southeastern Michigan United Way of Genesee County Vermont Foodbank Volunteers of America Wade Edwards Foundation and Learning Lab Women Employed World Food Program USA YES!

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NTEN Los Angeles San Antonio Celebrate 81

Nonprofits Source

SEPTEMBER 27, 2023

Whether you’re part of an animal shelter, wildlife conservation organization, or advocacy group, these insights will help you navigate the ever-evolving world of nonprofit marketing. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. Determine what both parties hope to achieve through the collaboration.

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Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

AUGUST 3, 2011

Or, if your nonprofit works to protect the environment or animals, for every tragic loss of habitat or endangered species, share a story of conservation or progress. Other ways that social media has negatively affected the nonprofit sector that we need to be aware of and deal with? 2) The rise of the Internet troll. Troll stories?

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Social Media Media Social Internet 254