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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Investigate how well your audiences perform. Are your conversion rates different for different audiences? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. I bet you’ll want to track it.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

What business questions do you want answered? If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. We test our assumption by designing a targeted A/B email test for this group.

professionals

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Lessons Learned Living the Virtual Experiment

.orgSource

Remote work was one of those unsettling tests. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Senders lose track of what they casually launched into cyberspace, and recipients struggle with the distracting chatter of too many digital voices.

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Four Mobile Fundraising Questions Your Data Can Help Answer

Qgiv

So, here are four common questions about mobile fundraising your data can help you answer: Will donors give through text? If you’re tracking website interactions with Google Analytics, you can see how many of your users used a mobile device to view your website during the duration of your social campaign. That’s a fair question.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

Analysis 105
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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. You can start creating these messages by asking these five questions internally: 1.

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