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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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Your End Of Year Fundraising Questions Answered

Bloomerang

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). The response was overwhelming and we received a ton of really great questions. Your burning end-of-year fundraising questions answered!

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. The golden rule (and question you should be asking yourself) is, “Is this relevant to my visitor?” You can also use tools such as Zapier to send audience data from place to place. Test out the options.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Drafting and testing.

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How Audience Research Is Keeping Up with a Changing World

Forum One

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.