Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement.

Map 52

Map Digital Business Marketing 52

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? Be clear about your target audience.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Social Media 52

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Kevin Ordonez,orgSource Managing Director of Business Strategy and I are going to explain why that’s a question everyone should be asking.

Sponsor 275

Sponsor Associations Law Hype 275

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 309

Trend Digital Marketing Fundraising 309

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

Digital 94

Digital Donor Work Calendar 94

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become. It Is A Win/Win!

Audience 82

Audience Donor Survey Demographics 82

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. It gives your audience a voice, agency, and the all-important opportunity to ask questions. and in 2011 won a $1 million prize!

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. podcast Sharon Rice,org Source Director of Business Strategy , and I talked about these shifting dynamics.

Associations 221

Associations Skills Culture Environment 221

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

Donor 98

Donor Strategy Nonprofit Phone 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 84

Test Audience Research Interview 84

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Navigate Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

Nonprofits Source

MAY 6, 2024

In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Use automated personalization tools.

email 52

email Tools Strategy Application 52

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Intimate knowledge of your nonprofit is a cornerstone of your communications strategy. The top of the funnel is your largest audience segment, but also that which is least familiar with your nonprofit.

Marketing 98

Marketing Strategy Impact Exercise 98

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

Practice 235

Practice Fundraising Guide Channel 235

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Commit to a manageable social media strategy.

Strategy 142

Strategy Online Fundraising Plugin 142

Non Profit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName.

Social Media 94

Social Media Media Strategy Social 94

.orgSource

NOVEMBER 7, 2023

And, most importantly, we discovered new strategies for adaptation and problem solving. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Speakers are called on to deliberately choose words that accurately convey the meaning and the purpose of the interaction.

Virtual 251

Virtual Lesson Experiment Learning 251

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Events page.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Qgiv found that peer-to-peer was the driver for 50% of new donor interactions. In return, donors may provide larger gifts.

Trend 296

Trend Fundraising Digital Celebrate 296

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.

Interaction 75

Interaction Africa Analytics Conversation 75

Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. Create Consistency for a Strong Foundation. what actions you are asking them to take, etc.)

Social Media 52

Social Media Create Strategy Media 52

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 71

Map Service Design Digital 71

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. When building your event marketing strategy, keep in mind that there are several advantages to hosting an online component at your physical event, including: Greater reach by tapping into potentially global markets.

Experiment 98

Experiment Marketing Strategy Virtual 98

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

Map 52

Map Digital Business Marketing 52

DNL OmniMedia

FEBRUARY 6, 2024

In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. The best nonprofit websites create opportunities for interaction and further engagement. That way, both methods can inform each other, taking your marketing efforts to the next level.

Integration 52

Integration email Websites Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Zuckerberg went on to say that this was a good thing.

Facebook 76

Facebook Digital Strategy Social Media 76

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Ironing out these details in advance will help you appeal to the right audiences during and after the event.

Marketing 52

Marketing Strategy Influence Social Media 52

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization.

Effective 112

Effective Create Strategy Nonprofit 112

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Ironing out these details in advance will help you appeal to the right audiences during and after the event.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. When building your event marketing strategy, keep in mind that there are several advantages to hosting an online component at your physical event, including: Greater reach by tapping into potentially global markets.

Experiment 90

Experiment Marketing Strategy Virtual 90

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key. Empower your nonprofit to be a powerful storyteller.

Storytelling 227

Storytelling Action Roles Hunger 227

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 67

Trend Digital Data Storytelling 67