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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 295
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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

The Bias Issue AI systems like LLMs are trained on vast datasets of text, primarily from the internet. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences. Context is key.

professionals

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A Step-by-Step Approach to Personalization

Forum One

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. our demographics and interest areas). This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101
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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 240
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Top Advertising Tips for Nonprofit Organizations

Media Cause

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. Test, Test, Test!

Tips 52
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Social SEO and the Rise of Alternative Search

Media Cause

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience.

Search 59
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An Open Source Website Personalization Tool for Mission-Driven Organizations

Forum One

Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites. Integrating customized content and compelling experiences goes a long way in making your website memorable and satisfying for your target audiences.