Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. The questions he raised include: ?? Using Social Media.

Social Media 178

Social Media Public Media Community 178

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

Stream 98

Stream Content Virtual Product 98

Byte Technology

OCTOBER 15, 2021

This means that any company that provides service for the general public must ensure that its structure has room for or can accommodate people living with disabilities of any kind. ADA Compliance Increases Your Target Audience. Do you have an Ecommerce or public accommodation site? ADA Compliance Helps Your Notoriety.

Websites 244

Websites Guidelines Law Alternative 244

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

Storytelling 239

Storytelling Action Roles Hunger 239

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

Stats 128

Stats Content Marketing Nonprofit 128

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Increases volunteer engagement through public recognition of their work.

Marketing 52

Marketing Guide Nonprofit Channel 52

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. More on content marketing here. Take the Course 5.

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

AUGUST 9, 2021

If your nonprofit has a large following on LinkedIn and a signature program that is well-known to the public, then a Showcase Page could be worth time and effort. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Platform 117

Platform Communication Indianapolis Channel 117

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

Stream 52

Stream Content Virtual Product 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

AccelEvents

NOVEMBER 11, 2020

David Meerman Scott Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author David Meerman Scott is a marketing and business growth strategist, entrepreneur, advisor to emerging companies, author of 12 books including four international bestsellers including the Wall Street Journal bestseller Fanocracy, and public speaker.

Virtual 52

Virtual Audience Experiment Create 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2011

The changes, more than a dozen in all, were in two key areas: privacy changes to user profiles and changes to how users share content. Now with the changes to the timeline, actions, and open graph announced on Thursday , I’ve been hearing a lot of concerns, fears, and reports from nonprofit folks that their audiences are upset.

Public 128

Public Profile Advice Social Network 128

Candid

JANUARY 30, 2023

Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 120

Nonprofit Audience Library Research 120

Nonprofit Tech for Good

MARCH 4, 2020

By Kaley Aposporos , Content Writer at GoFundMe Charity. If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. Many charities are dedicated to causes that are impacted by public policy. Charity Miles.

Social 316

Social Charity Phone Exercise 316

Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

Research 59

Research Difference Search Hunger 59

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products.

Measure 66

Measure Websites Metrics Track 66

NTEN

DECEMBER 16, 2013

If nonprofits want to learn how to create content that both engages audiences and creates devoted supporters, we need look no further than the gold standard offered each day by public radio. 13ntc Aquifer Media nptech nten radio storytelling Wil Coley Communications'

Storytelling 92

Storytelling Public Learning Audio 92

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Audience Poll 143

NTEN

JANUARY 10, 2013

If nonprofits want to learn how to create content that both engages audiences and creates devoted supporters, we need look no further than the gold standard offered each day by public radio.

Storytelling 100

Storytelling Public Learning Audio 100

Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

Practice 352

Practice Nonprofit Newsletter News 352

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. City Health Dashboard NYU’s Langone Health’s Department of Population Health developed the City Health Dashboard to share and compare data on 37 measures of public health across more than 500 U.S.

Product 88

Product Develop Impact Case Study 88

Nonprofit Tech for Good

OCTOBER 25, 2019

His work is focused on nonprofits, advocacy, and public affairs. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels.

Facebook 227

Facebook Raise Fundraising Audience 227

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. However, the companies that operate these platforms have no interest in maintaining them as the public utilities they have become.

Social Media 92

Social Media Media Strategy Social 92

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. So the search continues.

Twitter 102

Twitter Org Meme Alternative 102

Candid

NOVEMBER 10, 2022

Additionally, every organization has their own social media priorities, strategy, and audiences to consider. He recently held a meeting to detail what changes would occur for advertisers and will likely continue hosting these public forums. To stay up to date, the easiest way is to just follow Elon Musk on Twitter. Reducing posts.

Twitter 132

Twitter Social Media Nonprofit Platform 132

AccelEvents

FEBRUARY 10, 2021

The world is mainly divided into two camps at the moment: those who want to throw caution to the wind and return to life as usual before the pandemic, and those who are taking public health advice to heart and avoiding public gatherings. Selling tickets to a physical event is difficult when part of your target audience will not attend.

Virtual 98

Virtual Stream Audience Industry 98

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction.

Tools 361

Tools Fundraising Analytics Analysis 361

Bloomerang

JUNE 2, 2021

Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling. In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. People act on emotion !

Communication 112

Communication Storytelling Indianapolis Indiana 112

EveryAction

JUNE 21, 2023

There are a multitude of advocacy messages that advocates can share with officials at different levels, and the right one for your campaign will depend on the audience, who’s sharing the message, and your goals. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Bloomerang

JULY 27, 2021

You can apply the same blueprint again and again and know the stories will be well received by your audience. . Your audience is more likely to connect with one individual than they are with a massive group. After you choose your character, think about how you can make them relatable to the audience.

Story 124

Story Storytelling Indianapolis Indiana 124

John Kenyon

APRIL 11, 2024

In both cases, the racial biases of those technologies could lead to skewed, insensitive, or inadequate content. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences.

Language 59

Language Model Sound Voice 59

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 70

Awareness Campaign Business Collaboration 70