Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Analysis Audience Test China 105

Nonprofit Tech for Good

FEBRUARY 5, 2023

Additionally, you should employ a multi-channel marketing strategy to promote your event. To help them fundraise you can share sample email copy , social media posts, and other copy or images they can re-purpose to make their own fundraising asks. Get online and make sure your event is featured on your website.

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Donor Fundraising Template Game 342

Greater Giving

JANUARY 19, 2024

Their alignment enhances the event’s authenticity and resonance with your audience. Attend their events, sample their products or services, and gather as much information as possible to make informed decisions. Audience Compatibility Consider your audience’s preferences and demographics when selecting vendors.

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Proposal Comparison Phase Relationship 52

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

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America Digital Audience Channel 105

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign.

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Program Practice Fundraising Platform 279

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. What channel do they spend the most time on? What are they looking at on those channels? For most event coordinators, one of the best places to reach their target audience is Instagram. Create a unique event hashtag.

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Contest Headline Social Media Survey 85

Saleforce Nonprofit

SEPTEMBER 29, 2021

The challenge was to meet the needs of multiple audiences. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. A sampling of badge art from Salesforce.org Trailhead modules. Senior Manager, Partner Success, Salesforce.org Global Alliances and Channels. About the Author.

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Badge Lesson Celebrate Philanthropy 134

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. The Internet, especially the mobile web, encourages rapid, distracted sampling of small bits of information from many sources. Really short.

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Audience Video Camera Library 58

Get Fully Funded

AUGUST 14, 2023

You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Here are some of the different pieces you’ll need to write: Teasers: A few weeks before your campaign launches, start letting your audience know what’s coming. Update your audience and keep them excited.

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Campaign Online Fundraising Social Media 98

CauseVox

JULY 18, 2023

Sample fundraising calendar Be sure to update your quarterly and monthly totals for the year, comparing them to your original goals. Sample SMART fundraising goals Reflect on Your Focus Areas Begin by asking yourself some key questions related to your goals and focus areas. Are you on track to meet your goals?

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Develop Fundraising Pledge Track 76

Connection Cafe

AUGUST 2, 2011

And according to Amy Sample Ward , a nonprofit rock star with NTEN and presenter at PMDMC, one of the best ways to engage your audience is to listen to them. And once you’ve listened, it’s time to engage your audience in conversation and then to finally to start having real conversations with that community.

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Audience Community Broadcast Pledge 35

CauseVox

APRIL 13, 2021

Here is a sample of what your recruitment email calendar might look like for a peer-to-peer fundraising event: Your list of targeted emails will vary based on your campaign or event. Sample “Registration Now Open” email. The key is to segment your audiences and tailor a series of messages to them to ensure they make the most impact.

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Campaign Fundraising Registration Calendar 70

NetWits

DECEMBER 1, 2010

While my email list included some of the social media friends I was already reaching via other channels, it contained mostly relatives, parent’s friends, and classmates who typically do not see my Twitter and Facebook activity. Sample Communications Really Help. Multimedia Tells the Story. Being a Tease Helps.

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Online Learning Fundraising Tips 201

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge. Saying Thanks.

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Relationship Raise Tips Fundraising 208

Get Fully Funded

JUNE 1, 2021

While waiting for approval, go ahead and work on building up your Facebook audience. Choose the amount for your fundraiser that makes sense given the size of your Facebook audience, and then choose a compelling need that fits that amount. Do what works best for your audience, but shorter is better. Ask me how I know!).

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Facebook Game Fundraising Campaign 124

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Social Media Integration Tools Tips 126

Double the Donation

AUGUST 21, 2021

Build targeted recruitment emails – Segment your audiences and tailor messages for each segment for greater impact. For example, create email audiences based on past participation and past team membership. All of these channels can be used to announce your campaign and recruit participants.

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Results Fundraising Software Raise 87

Amy Sample Ward

MARCH 4, 2012

For many organizations, we provide guidance or goals for using social channels to our staff, but this session was for the volunteers who want to make a difference from outside of the organization. Your tools are defined both by the goal of what you want to do, but also by the people – are they tools that that audience uses and likes?

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Social Network Volunteer Network Social 228

Get Fully Funded

MAY 9, 2022

It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Put yourself in the shoes of a member of your audience when you self-audit your systems. Social media: Go through all your social media channels as a prospective donor.

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Marketing Guide Metrics Nonprofit 69

Neon CRM

AUGUST 24, 2023

These are the types of characteristics you’ll find in a tactical report: The publisher has authority relating to the report’s topic and the report has real examples and stories cited within The insights from the report are drawn from a sample size that is meaningful to reference.

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Hype Research Marketing Benchmark 52

ASU Lodestar Center

APRIL 15, 2020

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. With merely a click of a mouse or tap on a phone, individuals can quickly learn about and donate to nonprofit organizations.

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Digital Technology Giving Arizona 52

sgEngage

MARCH 8, 2023

Library Giving Day branding should be used across all channels to give a sense of legitimacy to the campaign. This includes those event-specific logos to use in all your marketing as well as guidelines and samples of donor engagement strategies. Need inspiration? Check out what other libraries have done.

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Library Giving Literacy Social Media 65

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

3 Ways to Use Social Media in Your Next Campaign by Amy Sample Ward, Author of Social Change Anytime Everywhere and Membership Director at NTEN. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Fill out the form here and download free your copy of ebook: [link].

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Content Marketing Free Fundraising 120

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal.

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Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2010

The down side is the potential for technology glitches and, of course, not being in the room to catch the audience vibe. We got around those challenges quite well. It is also helpful to have a back channel for communications with the moderator. The other challenge is the lack of feedback from the audience.

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Skype Tips Los Angeles Audio 97

Get Fully Funded

APRIL 20, 2021

I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs. Be sure to ask for work samples if appropriate for the work you are requesting. How Much Does a VA Cost?

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Virtual Work Calendar Nonprofit 116

Care2

OCTOBER 27, 2014

This is one of the key concepts that I discuss in my book Social Change Anytime Everywhere , co-written with Amy Sample Ward of NTEN. Motivating your target audiences to take action through targeted engagement. You need a mobilized base of supporters who believe in your mission and who are consistently engaged across multiple channels.

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Campaign Sample Challenge Trend 74

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

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Online Tips Calendar Test 71

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

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Guide Fundraising Nonprofit Template 108

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. Here are a few sample questions you might consider adding to your list: How fast are we growing? What services do our audiences engage with most? What are our largest sources of growth? What does X process cost us every month?

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Data Analysis Map Accessibility 64

Cloud 4 Good

FEBRUARY 15, 2022

With this information in mind, we can help you envision just how Marketing Cloud can bring your constituent data together and automate your cross-channel communications to the right person at the right time – meeting them exactly where they are at in the constituent lifecycle. What tools are you equipping them with to make this easier? .

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Marketing Phase Nonprofit Gift 59

Care2

MARCH 20, 2013

This is a significant failure on their part and is one of the key concepts discussed in the new book Social Change Anytime Everywhere that I co-wrote with Amy Sample Ward. Learn how to say “I’m sorry” publicly on your blog, on your website, on Twitter, Facebook, and any other channels you actively engage your audiences on.

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Web Lesson Time Channel 78

Forum One

JUNE 10, 2021

Additionally, you may have reports from social media channels, like Facebook and Twitter, and maybe a third-party fundraising system, like Blackbaud or Classy. Specify which underperforming audience segments you can target with a better donation experience to meet your primary goal. Start by grouping your web visitors into segments.

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Personal Online Giving Oregon 49

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. Lotte Leicht , EU Director.

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Case Study Central African Republic Twitter Personal 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Holds weekly campaign check-ins to evaluate what’s working and what’s not across communications channels, as well as, any specific social media feedback received that would help shape our future campaigns or social media use.

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Results Data Charlotte Measure 95

sgEngage

APRIL 19, 2023

To get started, consider this sample workplace giving plan; then, build out each phase to craft a clear roadmap for success that fits your organization’s efforts. A well-crafted plan will help your team navigate the workplace giving process, prioritize related tasks, and track progress toward the finish line.

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Build Giving Strategy Tips 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. How To Implement Multichannel Online Campaigns - Amy Sample Ward and Allyson Kapin. Keynote by Dan Pallotta.

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Conference Technology Minneapolis Technique 97