Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) 1) Conversation Rate: Conversation Rate = # of Audience Comments (or Replies) Per Post.

Metrics 96

Metrics Facebook Data Measure 96

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . online donor engagement. Just like. Fun challenges.

Social Media 52

Social Media Relationship Donor Media 52

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. What channel do they spend the most time on? What are they looking at on those channels? For most event coordinators, one of the best places to reach their target audience is Instagram. Tag friends in a post or comment on one of your posts.

Contest 90

Contest Headline Social Media Survey 90

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 122

Giving Retention Metrics Demographics 122

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

The subscribe option gives you another channel to share public information related to your work or professional life. There is a trade off is that your friends my not want to comment if they notice people they don’t know. If you aren’t comfortable with who can see the post, don’t comment on it or like it.

Metrics 129

Metrics Facebook People Change 129

Forum One

MAY 25, 2023

Are there better ways to connect with our audiences? Are our audiences still using Twitter? Are there other social media platforms or channels that we can use instead to meet our outreach goals? But it’s actually important to be more vigilant now about what’s going on with your mentions, comments, and direct messages.

Government 49

Government Twitter Social Media New York 49

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience.

Search 59

Search Alternative Social Social Media 59

NTEN

JULY 5, 2012

Thank you again for being such a great audience. Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Once again, you’ve amazed us!

Metrics 64

Metrics Facebook Question Benchmark 64

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Those decisions are implemented across the organization’s web properties and social channels.

Content 101

Content Measure Organization Strategy 101

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. The worst thing you can do: not segment your audience.

email 149

email Marketing Mail Metrics 149

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Does your audience already understand your mission?

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments.

Practice 107

Practice Tips Social Meme 107

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Be Informed.

Fundraising 336

Fundraising Mail Law Donation 336

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share.

Exercise 55

Exercise Social Media Offline Content 55

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The comments were discussing what people did when Reddit was done.

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. I wanted to get a better understanding of context for this audience and the approaches they were already using. Networked Nonprofit and Social Media Maturity of Practice.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Holds weekly campaign check-ins to evaluate what’s working and what’s not across communications channels, as well as, any specific social media feedback received that would help shape our future campaigns or social media use. Please share your stories in the comments below – you might be featured in the book!

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

But they are looking at associated metrics such as: downloads, user comments, sharing, and google analytics to show dog searches… then data collection (emails and mobile optins), microdonations, and buzz via earned media. Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11).

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Let’s say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? The good news is based on survey results, it seems organizations and projects are connecting through similar channels to where they see their audience connecting.

Benchmark 103

Benchmark Social Media Global Project 103

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Nonprofits are also using listening to support improved program implementation.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

If the audience is local, it is important to framing content and issues for local geographic area. Commenting on the posts in other aligned partner’s Facebook pages. Also, it allows you to test your own pre-conceived notions about what think YOUR audience wants. That way, my brand page content gets into newsfeeds.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. I keep notes on when I’ve tweeted a link, speaking dates, posting updates in my status about my fan page and all the multi-channel ways you need to promote your page. New Fans (Likes).

Social Media 99

Social Media Strategy Media Social 99

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Phone calls.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Consider a campaign that uses the engagement metrics on its Facebook posts to assess what voters think about an issue. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. They determine what comments need action, whether to say thank you and build a relationship, repair a customer service issue, or ignore. They now use this approach with other channels, like Twitter, for example.

Story 72

Story Learning Organization Metrics 72

Get Fully Funded

APRIL 20, 2021

I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs. Your VA can launch campaigns using Facebook Ads and spread news across all your channels, resizing and adapting posts for each audience.

Virtual 116

Virtual Work Calendar Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97

Measure Policy Social Media Green 97

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. The guest speakers then answered questions submitted by the viewing audience via chat. Fundraising channels needs to be integrated.

Interaction 62

Interaction Fundraising Cancer Causes 62