Remove Audience Remove Challenge Remove Goal Remove Mind
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 295
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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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How Susan G. Komen Engaged New Audiences Using Custom Messaging

sgEngage

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Step 1: Create a Facebook challenge. . Let’s get started. .

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense. In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization. In Summary.

Tools 281
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. To inspire performance, set common goals.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Ready to meet (and exceed) your 2024 fundraising goals?

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Accessibility Goals: Moving Past Compliance

Forum One

This takes our approach out of a project-by-project mindset, and also challenges us to look internally. With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place.