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Design Series: Understanding Audience Needs

Forum One

This is the first in a four-part blog series, Building Trust and Credibility Through Design, based on a webinar led by Forum One’s Vice President of Design. Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount.

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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. Most are drawn to colors, design, and graphic elements before they know what a post, blog, or resource is about.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. With more than 500 million blogs worldwide, many nonprofits may think that the world does not need another blog, but that’s simply not the case.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. This could easily spark a conversation or inspire others to research your organization on their own and become new supporters. Maintain an updated blog.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

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