Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. The trend towards increased privacy is likely to stick. Use your UTMs.

email 104

email Marketing Test Mail 104

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Nonprofit Tech for Good

APRIL 10, 2022

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Twitter can be mean.

Twitter 343

Twitter Practice Social Media Nonprofit 343

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Track Top Donor Acquisition Days. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Neon CRM

OCTOBER 23, 2023

That is, 80% of the desired actions are completed by 20% of the audience. According to a report by the Charity Science Foundation, statistical trends have suggested that for many organizations, the ratio may be closer to 90/10. Step #2: Set Your Fundraising Goal(s) Benchmark your success by setting goals for your major gifts program.

Gift 52

Gift Program Track Campaign 52

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. Finally, well thought out stewardship remains vital.

Education 23

Education Trend Conversation Giving 23

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Offers accountability. But what does a fundraising strategy look like in practice? Email marketing software.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 90

Software Free Tools Adobe 90

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things that we need to account for when planning a redesign.

Websites 60

Websites Change Management Digital Government 60

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . A virtual gala, also known as a “No-Gala Gala” is trending in the fundraising space because right now is typically the time for galas!

Virtual 98

Virtual Ideas Fundraising Stream 98

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Saleforce Nonprofit

AUGUST 20, 2021

Despite these trends, research on philanthropy across diverse communities is limited and many questions remain unknown, including what motivates the giving practices of diverse donors, where they give, and what specific tools and techniques donors of color are utilizing to enhance their giving. DEI Benchmarking.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . A virtual gala, also known as a “No-Gala Gala” is trending in the fundraising space because right now is typically the time for galas!

Virtual 52

Virtual Ideas Fundraising Stream 52

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. According to the recently released.

Mobile 65

Mobile Technology Social Media Phone 65

NetWits

NOVEMBER 11, 2010

Pay attention to this trend and start reviewing your email content with an eye for length. Be a stickler about keeping your message short, clear and valuable to your audience. We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified. No Call to Action.

email 212

email Profit Registration Review 212

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

Get Fully Funded

FEBRUARY 22, 2022

When you track your nonprofit administration spending, you will have several categories feeding into what is considered overhead, including management, general, and fundraising. But consider your audience and what will resonate with them and inspire them to give. What is Considered Fundraising Spending? Here in the U.S.,

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Connection Cafe

NOVEMBER 7, 2014

The Content Marketing Institute defines content marketing as “ a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action. ”. Here are a few of our second year benchmarks. Why is Content Marketing Important?

Content 45

Content Storytelling Marketing Chart 45

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics.

Social Media 50

Social Media Reflection Media ROI 50

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are the highlights. When people first join your list, hook them and engage them immediately.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. If your audience is one that responds more positively to social media, then you might want to try a social media sharing blitz. Live-Streaming. Crowdfunding.

Ideas 98

Ideas Online Fundraising Charity 98

M+R

JANUARY 5, 2024

Addressing deliverability concerns and reactivating lapsed subscribers allowed some nonprofits to land in a great many more inboxes this December — and those larger audiences drove revenue growth. This softness seemed to track more closely to softness by sector than a softness of email as a fundraising channel. Check it out! )

Fundraising 106

Fundraising New York City Ukraine Channel 106

The NonProfit Times

APRIL 24, 2024

The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. It’s a continuation of trends we’ve been seeing over the past few years. The big spike in online revenue since 2020 stabilized,” said Will Valverde, lead writer of Benchmarks and senior creative director at M+R.

Data 52

Data Online Giving New York City 52

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Know your audience. Celebrities or experts can draw an audience. Tap that funny bone.

Video 28

Video Interview Social Media Online 28

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The concept of “build it and they will come” does not work. Thats wrong.

Social Media 41

Social Media Studies Facebook Raise 41

DNL OmniMedia

MAY 7, 2024

Whether you’re analyzing patient outcomes, tracking academic trends, or gathering insights from donor demographics, data visualization can be a valuable tool for any organization. Do: Understand your audience Tailor your data visualizations to meet your audience’s specific needs and preferences so that the insights resonate with them.

Data 52

Data Organization Chart Benchmark 52

Care2

JUNE 11, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We happen to agree with her. ;O) O) Thanks Hollis!

Social Media 28

Social Media Advocacy Case Study Report 28

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences.

International 89

International Strategy Search Structure 89

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

It gives an opportunity for the audience to have a conversation with audience around programming. This PBS station just started their social media experimentation less than a year ago and is already seeing increased audience engagement and visitors to their site. Pam Osborne from Rocky Mountain PBS was also on the panel.

Twitter 56

Twitter Los Angeles Social Media Feeds 56

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign? Actually, struggling to write.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign? Actually, struggling to write.

Demographics 28

Demographics Social Network Social Media Network 28