Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
Social media platform Number of videos Engagements, short form video only Percentage change in overall engagement, year over year Total video views Followers added Instagram 86 4,603 113.4% 81,294 1,799 YouTube 64 712 118.45% 32,870 2,066 TikTok 106 7,724 N/A 130,665 1,526 In general, videos get more engagement than our static posts.
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