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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media? Videos with Mobile In Mind. Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.”

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Want To Be a Leader? Get to Know Yourself

.orgSource

It sounds simple. The opportunity to share challenges, in confidence, with the brightest colleagues in the business is an invaluable resource. Be an Active Listener A group of advisors is an invaluable career resource. Instead of focusing on your ideas, pay attention to others. What’s the first lesson of Leadership 101?

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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find. The key to determining which tools to work with depends on your goals. The results?

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

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10 Tips for Writing a Better Donor Thank You Letter

The Storytelling Non-profit

Source: Campaign Monitor Tip #3 Find your non-profit’s unique voice When you read your organization’s thank you letter, does it sound like something you would actually say to someone? If not, chances are your letter sounds too formal or not human enough. But I do think there is a point at which it can start to sound a bit insincere.

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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

And Shattuck says that hanging onto those donors that haven’t given is costing you money in terms of direct mail and other marketing resources. Plus, remember that you’re not just marketing to get more donors—volunteers need to also be top of mind. Make sure they’re really feeling the love from you. The lesson here?

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. Your donors are paying attention to your brand. 1) Keep the Conversation with Donors Going.

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