NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Relevant content may be what catches their attention, establishes a connection and keeps them reading.

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email Raise Cancer Info 230

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Find the newsworthy stories within your event. Write your posts like a news story. Original quotes make your story read like news. Photos that help tell your story. Great photos can help ensure your story gets picked up.

Headline 39

Headline News Maryland Cancer 39

Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

Story 122

Story News Press Local 122

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Channel Sierra Leone Story Digital 247

NTEN

JULY 28, 2010

What audience am I building for?” While the characteristics of your audience are important, they should not be the first thing dictating your design direction. Your audience is yours because of who you are. Regardless of whether a visitor is a member of your specific audience or not, people are people.

Method 52

Method Audience Design Question 52

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. Your video has to be seen!

YouTube 40

YouTube Free Headline Search 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Nonprofits Source

NOVEMBER 3, 2022

The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives. So, save the longer stories for your “About Us” tab or your blog and try using call-to-actions on your homepage instead. Some classic examples include “Donate Now!”

Websites 52

Websites Fundraising Calendar Social Media 52

Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. I added "Headlines," "Tech," "Equality," and a few others. To read a story, you swipe up. So keep sharing that interesting content on Facebook with your audience – they haven't gone away!

Facebook 65

Facebook Social Media Library Headline 65

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? Share a story, donate money, sign up for a contest, watch a video, etc.). How do think your target audiences will prefer to get info for this initiative? Constantly.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests. What’s the context that you an share to help your audience understand it better. It requires attention to detail and delivering value. Curation tools like Scoop.It

Social Media 107

Social Media Content Practice New York City 107

Get Fully Funded

OCTOBER 7, 2021

An effective email can entice supporters with a compelling subject line and story, inform supporters about why their contributions matter, and provide them with detailed directions to get involved immediately. Social media has a low investment cost and expansive potential audience. Direct mail. Social media.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Qgiv

MAY 5, 2021

Today, we’re going to go over 15 different types of videos your nonprofit can use to connect with their supporters, and reach new audiences with this super-shareable format! . You might even use “World Storytelling Day” (March 20 th ) to tell the stories of those your organization has been able to help! Let’s hear from the audience.

Video 52

Video Support Help YouTube 52

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. What you can learn : Create a cohesive story about what GivingTuesday campaign donations will fund. Use data analytics to understand your donors’ behaviors and preferences. It can have an immediate impact on revenue!

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Lesson North America New York Kentucky 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Ning, which lets you set up your own custom social network, has attracted attention for its ability to create communities that are more functional than those created through competing services from Google and Yahoo listservs. Tell me a couple of stories about how the project has delivered value to your organization?

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Ning Interview Practice Community 76

Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. But hey, I’m sure you’ve opted out from things that just no longer captured your attention. ONE Success story. Does it go to donors? Volunteers?

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Newsletter email Create Template 124

.orgSource

JUNE 12, 2023

You can set and forget operations, but more strategic considerations need constant attention. The evaluation is an opportunity to explore how your audience is using the tools you provide. Stories like this are frequent headlines. That’s why a technology assessment should be a routine option on your organization’s agenda.

Technology 170

Technology Evaluation System Associations 170

CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. They would provide feedback.

Social Media 98

Social Media Community Build Media 98

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. The Built-in Nonprofit Advantage People read what they're interested in, and almost by definition, our core audiences are interested in what we do. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

sgEngage

AUGUST 23, 2023

Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. They’re what place your ads in front of qualified audiences. Capture attention with your headlines. This creates more opportunities to engage with potential supporters.

Grant 67

Grant Google Guide Management 67

Bloomerang

SEPTEMBER 12, 2021

We help you all tell your story to the masses and raise more funds faster. That’s kind of a part of my story. However, my story didn’t end there, and I want to kind of quickly tell you what happened next. Essentially, what do we do? And so I’d love to share some of that with you today. I just know it.

Results 80

Results Video Donation Fundraising 80

Nonprofits Source

MARCH 21, 2018

They counteract this by telling the stories of people both past and present who have connections with the American Red Cross. Don’t be afraid to share people’s stories because it will make your organization feel a lot more friendly and open. Like the American Red Cross, they know how to use personal stories to promote their brand.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

OCTOBER 21, 2020

There’s power in how your written words—from your long-form stories all the way down to your tweets. Writing effectively for the web isn’t always as easy as it sounds (see our comments on the human attention span below). Let’s make one thing clear: Your readers have limited attention spans. Your reward for clarity is attention!

Web 40

Web Voice Attention Headline 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. It still requires a lot of attention, staff time, management and promotion." Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes.

Social Network 50

Social Network Nptech Tag Network 50

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Baldrick’s Foundation shares expert story-telling advice. Have you ever thought about it?

Story 54

Story Nonprofit Social Media Content 54

Have Fun - Do Good

MARCH 4, 2007

The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries.

Blogger 41

Blogger Causes Support Nicaragua 41

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). 1: Identify the Audience You Want Reach and Know What Motivates Their Giving. Most nonprofits typically have a number of diverse audiences that hold the keys to their success. Click to download worksheet. Who are the people you want to reach?

Fund 130

Fund Campaign Practice Giving 130

Whole Whale

JUNE 5, 2020

This event was headlined by a collection of awesome comedians who came together to produce a massive telethon that was ultimately able to raise thousands of dollars. You could easily produce a similar telethon on a smaller scale, using programming appropriate to your audience and community. Facebook Live Stream Donate.

Ideas 95

Ideas Fundraising Online Virtual 95

Connection Cafe

APRIL 13, 2018

In short, direct mail is still an effective way to reach certain audience segments. Here are a few tips to keep in mind while creating your next direct mail piece: Segment and create for the audience you’re trying to engage. Ensure you capture your reader’s attention early. Ask for specific amounts.

Education 23

Education Fundraising Mail Offline 23

Nonprofits Source

FEBRUARY 25, 2017

Content promotion, however, is a strategy that leverages all forms of promotion to deliver content to your audience. The purpose of this exercise is to ensure your message resonates with your audience. However, first think of what your audience is most receptive to. High-resolution photos and videos to retain attention.

Content 40

Content Leadership Marketing Files 40

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

Process 98

Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Public Insight Network in Minnesota is a network of 75,000 people who help make Minnesota Public Radio News by sharing their observations, insights, and experiences with reporters and editors who may share these insights through a story or on the web site. Does crowdsourced creativity reach a different (younger) and new audience segment?

Measure 96

Measure Fund Impact Minnesota 96

The Storytelling Non-profit

DECEMBER 5, 2021

You know that’s aimed at a very specific target audience. This is a great example of copy that speaks to a specific audience with a clear message. But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work.

Newsletter 62

Newsletter Charity Headline Learning 62

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember. 3) First slide.

Design 278

Design Slides Tips Online 278