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Why Journey Mapping is so Important to Creating Amazing Member Journeys

The MatrixFiles

This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others are members-only. Then we map out the journeys they need to take to get what they want. How do we do it?

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How to use innovative technology to attract members to your association

Nimble AMS

Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Follow these three tips to embrace modern technology and boost membership at your association: . Adopt innovative technology at your association.

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Association Strategies: 7 Best Practices for Your Nonprofit in 2024

Neon CRM

When you’re starting an association, it’s usually in the service of a simple but powerful goal: bringing people together to advocate for their shared interests. 7 Things Your Association Strategy Should Include Mapping out a strategy for your membership association isn’t a one-time process.

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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? It’s an accounting of the ecosystem in which your organization presents itself, involving all of the properties, amenities, and public spaces that collectively shape public perception of your cause. To curate public spaces. To avoid sprawl.

Map 146
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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Once associations had an automatic corner on their markets. While Kevin and I offered advice on one of our favorite topics, Association 4.0 Sparking Innovation. Sometimes a wake-up call isn’t a bad thing.

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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

The “it” can be any software solution and “they” can be your staff, members or the general public. Additionally, it’s critical that the project road map is managed meticulously to avoid risk of delays that can lead to cost overruns. We’ve all heard the catchphrase, “ if we build it, they will come. ”

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Libraries pivot to survive pandemic

Candid

According to the Public Library Association, 93 percent of public libraries report leaving Wi-Fi on when buildings were closed to the public. The recently passed COVID-19 relief bill contains $200 million specifically for public libraries. Libraries have adapted to COVID-19 challenges in unique ways.

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