Why Journey Mapping is so Important to Creating Amazing Member Journeys
The MatrixFiles
MARCH 22, 2021
This client wants to create an easier way for members and non-members to see all the newsletters the association has to offer, and easily subscribe to receive them. Some newsletters are open to the public, while others are members-only. Then we map out the journeys they need to take to get what they want. How do we do it?
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