.orgSource

MAY 26, 2021

That marriage is making an indelible impact on the way associations operate and their ability to engage with members. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […].

Trend 416

Trend Marketing Technology Associations 416

.orgSource

MARCH 4, 2024

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Breaking out of this pattern is hard for many associations. We’re even sabotaging our own.

Strategy 221

Strategy Marketing Detroit Associations 221

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. Associations are about professions, but they revolve around their members. In a recent Association 4.0

Associations 221

Associations Skills Culture Environment 221

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? We wrote two books on Association 4.0 Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned.

Sponsor 275

Sponsor Associations Law Hype 275

Nimble AMS

DECEMBER 5, 2022

Are you trying to address the elevated volum e of work at your association? This 3-hour virtual workshop includes four interactive break-out sessions to drive member engagement at your association in the new year. You can build member engagement by leveraging your association’s online community platform. You’re not alone!

Associations 134

Associations Volunteer Mentoring Industry 134

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. But answers aren’t enough anymore.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 323

Trend Digital Marketing Fundraising 323

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Association TV

APRIL 20, 2021

In this analogy your association is the pizza place, the customer is your association member, and the pizzas are content (mmm, content). They might try the same place again and hope the mistake gets fixed, but if it doesn’t that restaurant will likely lose a customer.

Content 156

Content Audience Associations Place 156

.orgSource

APRIL 1, 2024

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. Our own platform,orgWorx connects you to seasoned association professionals. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. Martech changes overnight.

Trend 221

Trend Influence Taxonomy Associations 221

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll need to build strong connections with your audience, collect important details, and manage fundraising. Running an organization can be a big challenge.

Associations 294

Associations Organization Software Track 294

Nimble AMS

FEBRUARY 3, 2022

Professional associations have a lot on their plate. The right software and tools can help you clear that plate and find a wide range of benefits for your association. We’ve assembled a list of some of the best tools you can implement in your professional association to help you meet different goals.

Associations 141

Associations Professional Software Tools 141

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Product Virtual Survey 320

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

Forum One

MARCH 23, 2023

Crafting digital experiences for institutions thought of as “in-person” or “hands-on” may seem like a challenge, but it’s a practice we relish at Forum One. centering digital experiences that can complement, enhance, and even stand independently from a traditional museum visit.

Museum 79

Museum Culture Digital Experiment 79

.orgSource

APRIL 29, 2024

I can’t think of anyone better to pick out what is pertinent for association professionals at this moment in time. ENIAC, the first digital computer, was launched in 1945. The LLM’s task is to understand the complex association between each of these linguistic guideposts and deliver the most likely response to a piece of text.

Learning 221

Learning Brain Associations Training 221

.orgSource

DECEMBER 26, 2022

The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Once associations had an automatic corner on their markets. Digital venues and options put an end to that peaceful era. While Kevin and I offered advice on one of our favorite topics, Association 4.0

Culture 221

Culture Technology Community Associations 221

.orgSource

NOVEMBER 7, 2023

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Businesses and even a few associations are moving away from bricks and mortar.

Virtual 251

Virtual Lesson Experiment Learning 251

.orgSource

DECEMBER 12, 2022

Even small associations tend to stack layers of management like the cake at a royal wedding. That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Circles are probably not going to supplant the pyramid in most Associations. These are telltale signs: Your strategy has changed.

Structure 251

Structure Evaluation Time Culture 251

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 69

Trend Digital Data Storytelling 69

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

sgEngage

JUNE 25, 2021

However, in this age of “new normal,” or “hybrid” approaches, we now have the ability and complexity of having additional platforms on which we can and should engage and empower supporters digitally. However, the next step for digital engagement in the donation lifecycle is stewardship. Rooney, Ph.D. And who knows?

Digital 64

Digital Donation Blackbaud Retention 64

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Last week I mentioned Rose, the Las Vegas Cosmopolitan Hotel’s digital concierge. I frequently write about Association 4.0

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Nimble AMS

JUNE 13, 2023

According to the latest Community Brands Association Trends Research , 53% of association professionals report that enhancing the member experience is their most important business objective. With an intuitive drag-and-drop capability, you can create engaging event listings that captivate your audience and drive attendance.

Experiment 126

Experiment Captivate Model Associations 126

Nonprofits Source

DECEMBER 12, 2022

However, if your nonprofit is new to web design, creating a strong digital presence can feel overwhelming. Your nonprofit needs a way to stand out from the digital crowd. To maintain consistent branding across your website, build a digital style guide with your unique elements that you’ll use to communicate your brand.

Digital 52

Digital Build Nonprofit Websites 52

AccelEvents

NOVEMBER 11, 2020

However, what works on a stage rarely translates well to digital. Michelle Manafy Editorial Director Michelle Manafy is the editorial director of media trade association Digital Content Next and a regular contributor to Inc. To succeed in virtual events we need to reimagine what is possible.

Virtual 52

Virtual Audience Experiment Create 52

Get Fully Funded

SEPTEMBER 20, 2021

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. How To Create Digital Supporter Communities on Facebook.

Social Media 59

Social Media Digital Support Community 59

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .” Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

.orgSource

JANUARY 9, 2023

Most association CEOs would say that, from time to time, all three of the above are apt descriptions. But, in the fray of digital business, obstacles to progress can be fatal. The average pharmacist, librarian, or dentist has limited experience with the challenges that are involved in running an association. Set Expectations.

Mentoring 221

Mentoring Director Associations Professional 221

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. And even after the site is built, there are ongoing costs associated with hosting and maintenance.

Online 98

Online Nonprofit Websites Social Media 98

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Keep your audience in mind as you create content.

Taxonomy 169

Taxonomy Content Data Strategy 169

ASU Lodestar Center

APRIL 15, 2020

The digital age represents an opportunity for nonprofits to increase giving. Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Facebook alone has 2.41 Make it easy.

Digital 52

Digital Technology Giving Arizona 52

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Victoria Becker, Associate and Maryann Grunseth, Director. Use audience segments to appeal to your target audiences. Get in touch here!

Gift 207

Gift Consultant Audience email 207

Forum One

JUNE 9, 2021

The Vega Awards acknowledge those who create and continually expand the digital universe. Forum One worked with the Vilcek Foundation and design partner Pentagram to launch the new vilcek.org, implementing designs in the WordPress CMS to create a responsive, accessible digital experience that tells compelling and engaging impact stories. .

Award 88

Award Colorado Drupal Museum 88

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Life 221

Life Digital Data Skills 221

Forum One

JANUARY 4, 2022

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. The ALS Association. Vilcek Foundation.

Colorado 71

Colorado Award Associations Arts 71