.orgSource

MARCH 4, 2024

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Breaking out of this pattern is hard for many associations. We’re even sabotaging our own.

Strategy 221

Strategy Marketing Detroit Associations 221

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. Human drivers center digital initiatives where they need to be—on people. Associations are about professions, but they revolve around their members. In a recent Association 4.0

Associations 221

Associations Skills Culture Environment 221

.orgSource

APRIL 1, 2024

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. Our own platform,orgWorx connects you to seasoned association professionals. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. Study across industries.

Trend 221

Trend Influence Taxonomy Associations 221

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Product Virtual Survey 320

.orgSource

DECEMBER 26, 2022

The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Once associations had an automatic corner on their markets. Digital venues and options put an end to that peaceful era. While Kevin and I offered advice on one of our favorite topics, Association 4.0

Culture 221

Culture Technology Community Associations 221

Nimble AMS

FEBRUARY 3, 2022

Professional associations have a lot on their plate. The right software and tools can help you clear that plate and find a wide range of benefits for your association. We’ve assembled a list of some of the best tools you can implement in your professional association to help you meet different goals.

Associations 141

Associations Professional Software Tools 141

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll need to build strong connections with your audience, collect important details, and manage fundraising. Running an organization can be a big challenge.

Associations 294

Associations Organization Software Track 294

AccelEvents

NOVEMBER 27, 2020

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

Industry 98

Industry Virtual Stream Hosting 98

.orgSource

DECEMBER 12, 2022

Even small associations tend to stack layers of management like the cake at a royal wedding. That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Circles are probably not going to supplant the pyramid in most Associations. These are telltale signs: Your strategy has changed.

Structure 251

Structure Evaluation Time Culture 251

Nimble AMS

MAY 16, 2024

You can also use Artificial Intelligence to help your association be more intentional in hitting your member-marketing goals, ensuring you drive membership, increase engagement, and boost retention. There are many benefits of having a member marketing strategy for your enterprise association. Optimize your member referral program.

Marketing 78

Marketing Associations Retention Education 78

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Last week I mentioned Rose, the Las Vegas Cosmopolitan Hotel’s digital concierge. I frequently write about Association 4.0

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

AccelEvents

NOVEMBER 27, 2020

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

Industry 52

Industry Virtual Stream Hosting 52

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Keep your audience in mind as you create content.

Taxonomy 169

Taxonomy Content Data Strategy 169

AccelEvents

NOVEMBER 11, 2020

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible.

Virtual 52

Virtual Audience Experiment Create 52

Forum One

AUGUST 31, 2023

These include awards for best-in-industry websites and even an app. The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood and attract audiences from around the country to experience music from a range of eras and artists.

Museum 82

Museum Kansas City North America Wisconsin 82

Forum One

JUNE 9, 2021

The Vega Awards acknowledge those who create and continually expand the digital universe. Forum One worked with the Vilcek Foundation and design partner Pentagram to launch the new vilcek.org, implementing designs in the WordPress CMS to create a responsive, accessible digital experience that tells compelling and engaging impact stories. .

Award 88

Award Colorado Drupal Museum 88

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Victoria Becker, Associate and Maryann Grunseth, Director. Use audience segments to appeal to your target audiences. Get in touch here!

Gift 207

Gift Consultant Audience email 207

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. If personalization is not already part of your digital strategy, we recommend taking a gradual—crawl, walk, run—approach.

Personal 101

Personal Test Demographics Analytics 101

Forum One

SEPTEMBER 17, 2021

Now in its 17th year, the WebAwards are the longest-running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. The ALS Association. Best Associations Website. The Frist Art Museum. City Health Dashboard. Climatelinks.

Colorado 59

Colorado Nashville Museum Award 59

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. How To Gain B2B Sales Through Digital Event Marketing Strategies. Consider a mixture of event marketing that taps into your direct target audience but a range of user intents. Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Neon CRM

OCTOBER 31, 2023

Ditch the industry jargon and formal language when writing or speaking with your supporters. But how do you talk with people when you’re a nonprofit with a diverse audience? One, your audience will be used to hearing from you and will associate your communications with the conversations they’ve had with you in the past.

Donor 98

Donor Strategy Nonprofit Phone 98

Neon CRM

AUGUST 10, 2023

Nonprofit conferences are a great opportunity for industry professionals to hone their skills, network with their peers, and learn innovative new strategies to help their organizations thrive. Nonprofit conferences can feature a variety of topics, like fundraising, marketing, nonprofit tech, and leadership.

Conference 98

Conference NTC Virtual Registration 98

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. I was thrilled to share my ideas with a group of savvy association professionals. Humanize— Ensure that digital initiatives enhance personal connections. The same concept applies to organizations.

Leadership 221

Leadership Technology Associations Culture 221

AccelEvents

SEPTEMBER 11, 2020

It goes above and beyond what it means to create a positive digital experience to convey a message and create an immersive experience for the attendees. These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The goal must make sense to a wide number of people.

Virtual 97

Virtual Marketing Sponsor Goal 97

AccelEvents

JULY 14, 2021

It can also open up topics of discussion to broader audiences rather than being restricted to a geographical region. . Much like a traditional conference, a virtual conference is a conference held online or digital space. Reach a Wider Audience. For these reasons, among others, virtual conferences make a lot of sense. .

Virtual 98

Virtual Conference Hosting Library 98

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

Whole Whale

APRIL 10, 2023

Podcasting is an incredible medium that was catapulted into mainstream audiences with the success of Spotify buying top podcasts and growth of podcast companies like Gimlet Media. This renaissance of the medium presents a fantastic opportunity for deeper content to be created and consumed by people interested in the nonprofit world.

Podcast 96

Podcast Hunger Nonprofit Summary 96

AccelEvents

JUNE 24, 2021

The rapid spread of the virus forced the entire industry to adopt an event format that was either completely foreign or had only been used as an add-on to physical events. . But when we emerge on the other side of the pandemic, it is a near certainty that the events industry will not simply return to exclusively in-person events.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

JULY 19, 2020

But, one of the primary challenges associated with this digital format is maintaining networking opportunities. Many people attend virtual conferences , trade shows , career fairs , and other similar events hoping to meet other industry professionals and interact with industry thought leaders. Virtual Lobby or Lounge.

Virtual 92

Virtual Network Registration Game 92

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

Websites 52

Websites Alternative Nonprofit Conversation 52

AccelEvents

JUNE 23, 2020

Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. Larger Audience. Better Data Collection.

Virtual 84

Virtual Guide Registration Sponsor 84

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Consider which communication channels are the most relevant to your audience before writing out your messages. Pay attention to communication preferences.

Raise 59

Raise Campaign Money Online 59

Forum One

SEPTEMBER 29, 2022

The WebAwards are the longest-running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. We worked with ACLS to translate their new strategic priorities into an engaging digital experience.

Drupal 46

Drupal Washington Award Education 46

AccelEvents

SEPTEMBER 11, 2020

It goes above and beyond what it means to create a positive digital experience to convey a message and create an immersive experience for the attendees. These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The goal must make sense to a wide number of people.

Virtual 52

Virtual Marketing Sponsor Goal 52

Association TV

NOVEMBER 16, 2021

It's meant to provide context, give instruction, or address what you might be thinking as you navigate a digital screen. Using brand or industry-Specific terms. You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.

Associations 295

Associations Platform Search Contact 295

NetWits

MARCH 7, 2011

Title: Social Media for Social Good: How Digital Charity is Changing our World. Most recently, he helped launch Sponsored Stories in the non-profit space with organizations like the Special Olympics, Alzheimer’s Association and UNICEF. Here’s the detail … ?Title: Date/Time : 9:30 AM Monday, March 14.

Blackbaud 266

Blackbaud YouTube Profit University 266

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52