The NonProfit Times

MAY 20, 2024

Let’s explore three innovative marketing strategies for nonprofits, according to Jackie Sue Griffin , owner and executive director at JSG & Associates in Tampa, Florida Leveraging Social Media Advocacy Campaigns Social media platforms have become powerful tools to raise awareness, mobilize supporters, and drive action.

Campaign 59

Campaign Marketing Strategy Tampa 59

AccelEvents

NOVEMBER 27, 2020

These platforms can be accessed by an online audience from anywhere in the world, which will drastically improve the reach of a product to businesses that may have not had the opportunity or resources to travel to a local trade show. . Video streaming (live, pre-recorded). Virtual event hosting platforms allow for this to be possible.

Industry 98

Industry Virtual Stream Hosting 98

Nonprofit Tech for Good

JUNE 22, 2021

Editing and customizing emails associated with each campaign. Successful nonprofits diversify their revenue stream by continuing to build a variety of campaign types. Analyze your current revenue streams and see where you can allocate resources to campaigns you may not be currently maximizing.

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Action Fundraising Nonprofit Gift 292

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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Virtual Marketing Guide Stream 95

Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Automate your marketing. Offer a range of sponsorship opportunities.

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ROI Marketing Strategy Sponsor 81

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Blog Design Best Practices.

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Practice Nonprofit Newsletter News 352

AccelEvents

NOVEMBER 27, 2020

These platforms can be accessed by an online audience from anywhere in the world, which will drastically improve the reach of a product to businesses that may have not had the opportunity or resources to travel to a local trade show. . Video streaming (live, pre-recorded). Virtual event hosting platforms allow for this to be possible.

Industry 52

Industry Virtual Stream Hosting 52

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Save your Instagram Live video to your Instagram Story Highlights so others can watch after the live stream broadcast ends and still contribute. 3) Run Instagram Stories Ads. .

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Money Raise Donation Ideas 279

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. How To Gain B2B Sales Through Digital Event Marketing Strategies. Consider a mixture of event marketing that taps into your direct target audience but a range of user intents. Track event ROI.

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Marketing Virtual Awareness Platform 97

AccelEvents

SEPTEMBER 11, 2020

It goes above and beyond what it means to create a positive digital experience to convey a message and create an immersive experience for the attendees. These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The goal must make sense to a wide number of people.

Virtual 97

Virtual Marketing Sponsor Goal 97

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

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Guide Virtual Registration Platform 93

Achieve

AUGUST 18, 2020

Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Online auction software for planning the event and facilitating bids is the primary expense associated with hosting your first virtual auction. like Instagram Live.

Virtual 98

Virtual Fundraising Registration Guidelines 98

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. Be offered to a larger audience than an in-person trade show.

Virtual 84

Virtual Guide Registration Sponsor 84

AccelEvents

JULY 14, 2021

It can also open up topics of discussion to broader audiences rather than being restricted to a geographical region. . Much like a traditional conference, a virtual conference is a conference held online or digital space. The conference may be hosted in a live stream format or with an integrated social media component.

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Virtual Conference Hosting Library 98

Top Nonprofits

NOVEMBER 9, 2021

For example, it’s more difficult to experience catering and an attractive venue digitally. AccuData’s guide to digital marketing recommends focusing on the following platforms to reach as many supporters as possible: Email. Set up a live stream to allow guests to tune in to music throughout your gala. Your website. Live music.

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Virtual Nonprofit Stream Channel 105

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Additionally, there’s an 11-14% lift in mobile conversion rates when digital wallets are enabled. Classy customer GallantFew enabled ACH and digital wallet payment options through Classy Pay. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

AccelEvents

NOVEMBER 23, 2020

You may be able to stream some live video, with integrations to social media platforms of course, but you might also want to record content and upload it at a scheduled session time. People want to step away from the digital space, desktop, or laptop every so often, so try to keep sessions and segments short and as engaging as possible. .

Virtual 97

Virtual Fundraising Registration Hosting 97

Association TV

NOVEMBER 16, 2021

It's meant to provide context, give instruction, or address what you might be thinking as you navigate a digital screen. You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Put yourself in your audience’s shoes.

Associations 295

Associations Platform Search Contact 295

AccelEvents

JULY 19, 2020

But, one of the primary challenges associated with this digital format is maintaining networking opportunities. For live sessions like a keynote address or product demo, make sure that you have a moderator in place, watching the text chat, to pull audience questions and deliver them to the presenter. Virtual Lobby or Lounge.

Virtual 92

Virtual Network Registration Game 92

Neon CRM

OCTOBER 6, 2023

They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees. Raffle Tickets: If your fundraiser includes a raffle, selling tickets for it can serve as an additional revenue stream. Don’t forget to make it clear how much of their ticket price is tax-deductible!

Tips 52

Tips Fundraising Local Channel 52

AccelEvents

SEPTEMBER 11, 2020

It goes above and beyond what it means to create a positive digital experience to convey a message and create an immersive experience for the attendees. These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The goal must make sense to a wide number of people.

Virtual 52

Virtual Marketing Sponsor Goal 52

Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . Consider which communication channels are the most relevant to your audience before writing out your messages. Pay attention to communication preferences.

Raise 59

Raise Campaign Money Online 59

AccelEvents

JUNE 3, 2021

Increased Opportunities for Audience Engagement. At first glance, you may assume that an online event presents fewer opportunities for audience engagement, but this is simply not the case. It is important to remember that the larger your audience, the greater mix of people you are likely to have. Excellent Audience Analytics.

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Virtual Marketing Tools Audience 76

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. Be offered to a larger audience than an in-person trade show.

Virtual 52

Virtual Guide Registration Sponsor 52

.orgSource

JULY 3, 2023

He is an entrepreneur who was quick to pick up on the promotional goldmine video can be for associations. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: I realized that associations already had the content and the audience. Much of what associations do today is analog.

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Video Communication Create Strategy 221

Classy

JUNE 2, 2021

Editing and customizing emails associated with each campaign. Successful nonprofits diversify their revenue stream by continuing to build a variety of campaign types. . Analyze your current revenue streams and see where you can allocate resources to campaigns you may not be currently maximizing.

Action 106

Action Difference Fundraising Nonprofit 106

Greater Giving

JANUARY 9, 2024

The Power of Diverse Fundraising Revenue Streams In the ever-evolving landscape of nonprofit fundraising, diversification is the key to unlocking a broader donor base and ensuring sustained success. Let’s take a look at 15 Fundraising revenue streams your nonprofit can utilize when planning your annual fundraising calendar.

Stream 81

Stream Impact Fundraising Channel 81

AccelEvents

NOVEMBER 23, 2020

You may be able to stream some live video, with integrations to social media platforms of course, but you might also want to record content and upload it at a scheduled session time. People want to step away from the digital space, desktop, or laptop every so often, so try to keep sessions and segments short and as engaging as possible. .

Virtual 52

Virtual Fundraising Registration Hosting 52

AccelEvents

JULY 19, 2020

But, one of the primary challenges associated with this digital format is maintaining networking opportunities. For live sessions like a keynote address or product demo, make sure that you have a moderator in place, watching the text chat, to pull audience questions and deliver them to the presenter. Virtual Lobby or Lounge.

Virtual 52

Virtual Network Registration Game 52

sgEngage

JULY 24, 2023

With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. Ensure your marketing, website, and social media appeal to a broad audience and reflect an ever-changing student population. Leverage student and alum relationships.

Education 77

Education Student Award University 77

AccelEvents

OCTOBER 19, 2020

Not only will this improve virtual audience engagement, but it will also improve the overall virtual experience by preventing unwanted and inappropriate comments. . If you are live-streaming the event or using a Simulated Live format, you need to have additional security measures in place. Look for the GBAC Star Facility Accreditation.

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Measure Virtual Software Hosting 98

Get Fully Funded

JULY 21, 2022

If your digital donation form is long and complicated, members won’t be inclined to fill out the whole thing. Your website: Your website is your digital information hub, offering members everything from your event calendar to your online blog. Make giving convenient and simple. Spark friendly competition. But all is not lost!

Virtual 52

Virtual Tips Fundraising Advocacy 52

Neon CRM

AUGUST 24, 2023

The initiative, in which this author is actively involved, is supported by the Association of Fundraising Professionals and GivingTuesday. How to use it : If you are looking to justify experiments in new social channels or digital advertising, this is where to begin.

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Hype Research Marketing Benchmark 52

Classy

JUNE 2, 2021

Editing and customizing emails associated with each campaign. Successful nonprofits diversify their revenue stream by continuing to build a variety of campaign types. . Analyze your current revenue streams and see where you can allocate resources to campaigns you may not be currently maximizing.

Action 52

Action Difference Fundraising Nonprofit 52

Forj

MAY 13, 2021

In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump. 6 Virtual Conference Lessons Learned for 2021.

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Hosting Virtual Lesson Conference 28