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7 Steps to Better GivingTuesday Donor Retention

Neon CRM

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. Through direct mail?) Here’s why. Made in-kind gifts?

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4 Communications Strategy Tips for Donor Retention

sgEngage

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . Personalize all appeals .

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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

Let’s reflect on this year’s most popular sgENGAGE articles. Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully. Interested in contributing to sgENGAGE in 2022?

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Direct Mail Donor Acquisition Strategies

Allegiance Group

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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15 Most-Read npENGAGE Articles from 2018

Connection Cafe

As 2018 draws to a close, I was curious to see which of the 160+ articles we’ve published to date this year have been the most read. Without further ado, here is the countdown of the most popular articles published on npENGAGE in 2018: . 6 Tactics for Increasing Donor Retention by Rachel Clemens, Mighty Citizen .

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Personalizing Donor Communication for Small Nonprofits

Get Fully Funded

This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Address donors by their preferred names and pronouns. Phone call.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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