Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention.

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters.

3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. Nonprofit Fundraising donor communications donor cultivation donor retention engagement thanks

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36.

Ethical Acts that Increase Donor Retention

Connection Cafe

Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. Transparency is incredibly important to build trust and sustain donor retention.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates?

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B.

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The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program.

The Great Mysteries of Donor Retention


All nonprofits struggle with donor retention. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail. Engaging your board members in the retention process is critical.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is?

List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Donor Retention FeaturedYour manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces. Download the full Multichannel Fundraising Report.

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If

Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report


Students and alumni, particularly Gen Y, are not interested in “snail mailing” you a check.

My Favorite 2012 Marketing Campaign

Connection Cafe

Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.

How to Bring Integrated Marketing to Life for Your Nonprofit

Connection Cafe

Fundraising Retention direct mail eMail marketing fundraising hjcmedia integrated marketing relationship management team fundraising telemarketingWhile many nonprofits are getting the why of integrated marketing, they are struggling with the how.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

Connection Cafe

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. But this belief has been reinforced by the unfortunate existence of powerful, territory-protecting direct mail and online silos where never the twain shall meet.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. The retention rate of donors who gave two years in a row is 65%.

npNEXT 2013 – Penelope Burk

Connection Cafe

Penelope first came to the attention of senior fundraisers with her revolutionary, best-selling book, Donor-Centered Fundraising , which remains the only statistically-based philosophy ever published on the effect of meaningful communication on donor retention and gift value.

50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Nonprofit Communications Trends Report for 2015

John Haydon

Nonprofits are planning on sending more email and direct Mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.

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The Surprising Truth About Online Donors and Offline Fundraising


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. The average donor retention rates for first-year online-only donors is 21%.

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Show The Love: Thoughtful Engagement to Retain Donors [eBook]

Connection Cafe

What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas? You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates.

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Perspectives from the Charitable Giving Report: National World War II Museum

Connection Cafe

We test every single mailing,” says Terri Burton, Associate Vice-President of Membership and Fundraising Events. Based on their historical trends, they set specific goals around three key areas: acquisition, retention, and conversion of mid-level givers to major donors. Retention.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

You should also remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having. Online fundraising isn’t a fad.

How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Nonprofit Fundraising donor love donor retention end of year EOY Fundraising Gratitude Thank You Programs

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The Three Major Components of a Successful Annual Giving Campaign

Connection Cafe

Mid-year – Typically distributed in June or July, the Mid-year appeal is best sent via direct mail and electronic delivery. Season of Giving – Promote your end-of-year throughout the month of December , electronically and through direct mail.

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15 Most-Read npENGAGE Articles from 2018

Connection Cafe

6 Tactics for Increasing Donor Retention by Rachel Clemens, Mighty Citizen . Donor retention rates haven’t snuck north of 50% in more than a decade. If so, you won’t want to miss Rachel’s tips on how you can help improve your nonprofit’s retention rate. . .

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Combat the challenges of donor retention? So far in 2014, Third Sector Labs has run a number of webinars focused on topics such as fundraising strategies, technology, donor data, and donor retention. If you mail a beautiful package via direct mail to someone who only wants to be communicated with via email, have you helped your cause or wasted your money? Understanding data is critically important to success in any business.

Your Fundraising Decision Making Yardstick: Recruit-Retain-Reactivate

Connection Cafe

Meanwhile, I plug away on direct mail , newsletters, case statements and proposals, with an occasional eAppeal or eNewsletter…or even a blog post. Nonprofit Fundraising Donor Acquisition donor retention measure recruit Social Media

Donor Management Software: FAQ for First-Time Buyers

NonProfit Hub

For instance, some software focuses on donor-centricity and maintaining high donor retention rates. Letters and mailing that make it easy to draft fundraising letter templates and send them to donor lists. Donor Retention Featured

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Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

This might include direct mail letters, email appeals, Giving Tuesday , telemarketing and more. Nonprofit Fundraising Donor Relations donor retention end of year fundraising Facebook fundraising nonprofit Nonprofit Storytelling Social Media storytelling

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

Donor management technology can also pair with other marketing tools, including email and direct mail. For example, donors who prefer direct mail could receive engaging personalized letters that inspire them to act. Let’s face it: first dates can be awkward.

Channel Surfing: A News Roundup


If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want?

Improve Fundraising Results by Knowing Your Donors’ Birthdays [Study + INFOGRAPHIC]

Connection Cafe

Do my donors like when I reach out to them via direct mail, email, social media, or other forms of communications? I bet understanding you donor base better and personalizing your fundraising appeals would also have an incredible impact on donor retention. Online Fundraising #nextgen Blackbaud donor retention fundraising fundraising ideas fundraising strategy fundraising tips Mobile fundraising next generation of american giving Social Fundraising

6 Tips For Engaging And Retaining Your Nonprofit’s ‘BIG’ Supporters


email, snail mail, fax, phone, etc.). Fundraising Industry News Leadership big donor CRM database donor donor retention fundraising major donor Image courtesy of Etiquette Consulting Inc. It is said time and time again, “donors are the lifeblood of our nonprofit.”

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

You should also remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having. Online fundraising isn’t a fad.

Pull that List: Donor Management Tips and Tricks

NonProfit Hub

An email marketing campaign or direct mail piece can’t succeed without a great list. This will help maximize each mailing. Plus, updated and current lists make your donors happy because they aren’t receiving irrelevant mailings. Donor Retention Featured

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Knowing When To Say Thank You To Your Customers

Eric Jacobsen Blog

Customer Retention Customer Satisfaction Customer Service Customer Value Eric Jacobson on Leadership and Management Leadership Thank You Thanking CustomersIn your leadership role, it's vital that your team members know how to deliver excellent customer service.

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