6 Tactics for Increasing Donor Retention

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donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters.

3 Keys to Lasting Participant Retention in P2P Fundraising 

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But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

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4 Ways to Stand Out and Boost Donor Retention

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And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. Nonprofit Fundraising donor communications donor cultivation donor retention engagement thanks

Retention is the New Acquisition

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While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

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When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36.

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

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As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

Making Your First Donor Retention Calendar, Step by Step

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According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description.

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

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We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates?

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

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Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B.

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The 7 Keys to a Donor Retention Strategy Full of Thanks

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If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program.

List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Donor Retention FeaturedYour manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces. Download the full Multichannel Fundraising Report.

Admitting the Problem: Your Donor Retention Needs Work

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The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If

The Great Mysteries of Donor Retention


All nonprofits struggle with donor retention. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail. Engaging your board members in the retention process is critical.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is?

Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report


Students and alumni, particularly Gen Y, are not interested in “snail mailing” you a check.

My Favorite 2012 Marketing Campaign

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Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.

How to Bring Integrated Marketing to Life for Your Nonprofit

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Fundraising Retention direct mail eMail marketing fundraising hjcmedia integrated marketing relationship management team fundraising telemarketingWhile many nonprofits are getting the why of integrated marketing, they are struggling with the how.

If Our Donors Aren’t Listening, Are We Really Communicating?

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Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. The retention rate of donors who gave two years in a row is 65%.

Nonprofit Marketing Plan Must-Haves: Integration and Automation

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From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. But this belief has been reinforced by the unfortunate existence of powerful, territory-protecting direct mail and online silos where never the twain shall meet.

npNEXT 2013 – Penelope Burk

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Penelope first came to the attention of senior fundraisers with her revolutionary, best-selling book, Donor-Centered Fundraising , which remains the only statistically-based philosophy ever published on the effect of meaningful communication on donor retention and gift value.

50 Fascinating Nonprofit Statistics

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Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

The Surprising Truth About Online Donors and Offline Fundraising


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.

How to Reach Beyond Your Typical Donor Base

NonProfit Hub

From there, you could simply add them to your mailing list and hope they like what they read. Board of Directors Donor Retention FeaturedAs we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change?

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Donor Stewardship: Guiding Donors to The Next Level of Support

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In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. The average donor retention rates for first-year online-only donors is 21%.

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Perspectives from the Charitable Giving Report: National World War II Museum

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We test every single mailing,” says Terri Burton, Associate Vice-President of Membership and Fundraising Events. Based on their historical trends, they set specific goals around three key areas: acquisition, retention, and conversion of mid-level givers to major donors. Retention.

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Show The Love: Thoughtful Engagement to Retain Donors [eBook]

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What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas? You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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You should also remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having. Online fundraising isn’t a fad.

The Three Major Components of a Successful Annual Giving Campaign

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Mid-year – Typically distributed in June or July, the Mid-year appeal is best sent via direct mail and electronic delivery. Season of Giving – Promote your end-of-year throughout the month of December , electronically and through direct mail.

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How to Say “Thank You” to Donors at Year-End

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I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Nonprofit Fundraising donor love donor retention end of year EOY Fundraising Gratitude Thank You Programs

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How to Keep Your Email Subscribers Engaged

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If you haven’t run a test yet, you should do so now, and make sure to set up a different frequency for each individual segment of your mailing list. Donor Retention Email Marketing Featured

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15 Most-Read npENGAGE Articles from 2018

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6 Tactics for Increasing Donor Retention by Rachel Clemens, Mighty Citizen . Donor retention rates haven’t snuck north of 50% in more than a decade. If so, you won’t want to miss Rachel’s tips on how you can help improve your nonprofit’s retention rate. . .

Using Social Science to Strengthen Your Fundraising

NonProfit Hub

Whether writing an email subject line or sharing a story in a donor meeting or direct mail appeal, fundraisers should look for opportunities to generate interest and then strategically suspend resolution—such as the end of a story—in order to allow listeners or readers to actively participate.

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Combat the challenges of donor retention? So far in 2014, Third Sector Labs has run a number of webinars focused on topics such as fundraising strategies, technology, donor data, and donor retention. If you mail a beautiful package via direct mail to someone who only wants to be communicated with via email, have you helped your cause or wasted your money? Understanding data is critically important to success in any business.

Donor Management Software: FAQ for First-Time Buyers

NonProfit Hub

For instance, some software focuses on donor-centricity and maintaining high donor retention rates. Letters and mailing that make it easy to draft fundraising letter templates and send them to donor lists. Donor Retention Featured

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Your Fundraising Decision Making Yardstick: Recruit-Retain-Reactivate

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Meanwhile, I plug away on direct mail , newsletters, case statements and proposals, with an occasional eAppeal or eNewsletter…or even a blog post. Nonprofit Fundraising Donor Acquisition donor retention measure recruit Social Media

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

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This might include direct mail letters, email appeals, Giving Tuesday , telemarketing and more. Nonprofit Fundraising Donor Relations donor retention end of year fundraising Facebook fundraising nonprofit Nonprofit Storytelling Social Media storytelling

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Channel Surfing: A News Roundup


If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? flickr.com/photos/mikebaird.

Nonprofit Communications Trends Report for 2015

John Haydon

Nonprofits are planning on sending more email and direct Mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.

Pull that List: Donor Management Tips and Tricks

NonProfit Hub

An email marketing campaign or direct mail piece can’t succeed without a great list. This will help maximize each mailing. Plus, updated and current lists make your donors happy because they aren’t receiving irrelevant mailings. Donor Retention Featured

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A Foundation-Donor Love Story for the Digital Age

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Donor management technology can also pair with other marketing tools, including email and direct mail. For example, donors who prefer direct mail could receive engaging personalized letters that inspire them to act. Let’s face it: first dates can be awkward.

6 Tips For Engaging And Retaining Your Nonprofit’s ‘BIG’ Supporters


email, snail mail, fax, phone, etc.). Fundraising Industry News Leadership big donor CRM database donor donor retention fundraising major donor Image courtesy of Etiquette Consulting Inc. It is said time and time again, “donors are the lifeblood of our nonprofit.”