How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Start tracking your retention rates.

6 Tactics for Increasing Donor Retention

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donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. And the lower the retention rate, the more work fundraisers must do to keep the bottom line above water. Do You Know Your Donor Retention Rate? but what’s your organization’s donor retention rate?


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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success. Donor Retention Featured

3 Keys to Lasting Participant Retention in P2P Fundraising 

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But from the looks of the data and the declining retention rates for walks and 5Ks, we all need a refresher on what matters when it comes to people coming back year after year. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks. Let’s look at the top three ways to invest in retention. Send it in the mail with a heartfelt note of thanks. Focus on staff retention.

Ethical Acts that Increase Donor Retention

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Consider these tips to increase donor retention: Annual Information: Sharing your annual report—via your website, for example—demonstrates commitment to your mission, increasing donor trust. They can also choose when and how often they want to be solicited by adding or removing themselves from mailing lists. Transparency is incredibly important to build trust and sustain donor retention.

Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. The only potential issue here is then you need to consider an additional record as part of the retention schedule, though if this were also 7 years, you would conceivably be able to access records of people who had been inactive for up to 14 years. Not wanting mail? I suggest managing them by implementing some way to exclude them from mailings, etc.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. We plan our strategies, agonize over every word in our eAppeals and direct mail letters and consider dozens of images before we settle on just one. Nonprofit Fundraising donor communications donor cultivation donor retention engagement thanks

Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Yet, according to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to 200%. . Every organization needs to increase their investment in stewardship and retention.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36. So what does that tell us about donor retention vs. donor acquisition ?

Making Your First Donor Retention Calendar, Step by Step

Connection Cafe

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy. Over $100 Check in the mail: Thank them with a phone call & letter. Step Three: Put it all Together in your Donor Retention Calendar.

Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). I’m not writing this post to tell you the ‘5 Sure Fire Ways to Increase Your Donor Retention’. So, what led to our above industry average donor retention rates? Then, it hit me one day- just because someone is on our mailing list does not mean they are passionate about what we do. Want to improve your donor retention rates?

3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. They’ve shared some very valuable insights below – stuff that get’s right to the heart of the matter – the relationships we have with our donors and how to improve our donor retention rates. I’d love to get a follow up thank you letter in the mail. How do your donors feel about you?

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The 7 Keys to a Donor Retention Strategy Full of Thanks

Connection Cafe

If you want to build a transformational business model that moves your organization steadily forward (not two steps forward; three steps back), then you simply must put more resources into your donor retention strategy – more specifically, your gratitude program. Here are the 7 Keys to Improving Donor Retention and Enhancing Your Gratitude Program: 1. Check my ‘Gratitude = Retention’ Pinterest board for more ideas.

List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. Donor Retention FeaturedYour manager called—she wants a list from you for the next big fundraising campaign. As far as details, that’s about all you’ve been given. Sound familiar? At times we’ve all been left without crucial information. What’s our goal with this project? Who should definitely be included in the list?

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Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

The biggest issue with donor retention is that most people don’t even realize it’s an issue. As a result, he says he has a negative outlook on the way organizations currently view donor retention because it isn’t a priority. “If In order for donor retention to be a priority, it needs to start with the board of directors. Sargeant said boards often lack the understanding of the three most prominent drivers of retention: satisfaction, commitment and trust.

Improve Online Donor Retention with these 5 Proven Follow Up Techniques


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Here are five irresistible follow-up techniques to help you convert and retain this very valuable group of online donors, who in the aggregate have much higher cumulative value over the long term than traditional mail-acquired donors. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces.

The Great Mysteries of Donor Retention


All nonprofits struggle with donor retention. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail. Engaging your board members in the retention process is critical. What are your tried and true methods for donor retention? It''s a buzz word, it''s a motivation, and it''s a burden. We''re reaching the fundraising season where asks are being tailored and success stories are being drafted.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? Between 2006 and 2011 donor retention rates decreased about 10%.

Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report


Students and alumni, particularly Gen Y, are not interested in “snail mailing” you a check. Download The 2011 Index of Higher Education Fundraising Performance Report to learn more about the 6% revenue growth and other key performance indicators of annual funds at more than 100 public and private institutions. Download the report now! .

My Favorite 2012 Marketing Campaign

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Retention Service Delivery direct mail end of year fundraising marketingIn this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.

How to Bring Integrated Marketing to Life for Your Nonprofit

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Fundraising Retention direct mail eMail marketing fundraising hjcmedia integrated marketing relationship management team fundraising telemarketingWhile many nonprofits are getting the why of integrated marketing, they are struggling with the how. When teams and programs have been siloed for so long, how do you start working as a more cohesive team?

If Our Donors Aren’t Listening, Are We Really Communicating?

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Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. Consider these statistics from the 2015 Fundraising Effectiveness Report Donor Retention Supplement : Overall donor retention is 46%. Retention rate of new donors who only gave once in the last year is 25%. Do you know your retention rate?

Nonprofit Marketing Plan Must-Haves: Integration and Automation

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From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Make no mistake, multi-channel, integrated marketing efforts – the coordination of online, direct mail, telephone, print, social media , tv – produce on average twice the net income and far higher retention rates than the old channel-by-channel approach. Goodbye donor and all because the direct mail silo and the online silo couldn’t get their acts together.

npNEXT 2013 – Penelope Burk

Connection Cafe

Penelope first came to the attention of senior fundraisers with her revolutionary, best-selling book, Donor-Centered Fundraising , which remains the only statistically-based philosophy ever published on the effect of meaningful communication on donor retention and gift value. Research & Trends direct mail donor retention donor-centric fundraising npNEXT

50 Fascinating Nonprofit Statistics

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Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship

The Surprising Truth About Online Donors and Offline Fundraising


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. Download the full Multichannel Fundraising Report.

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Combat the challenges of donor retention? So far in 2014, Third Sector Labs has run a number of webinars focused on topics such as fundraising strategies, technology, donor data, and donor retention. If you mail a beautiful package via direct mail to someone who only wants to be communicated with via email, have you helped your cause or wasted your money? Understanding data is critically important to success in any business.

Donor Stewardship: Guiding Donors to The Next Level of Support

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In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy. According to the latest research from the Charitable Giving Report: The average donor retention rates for first-year offline-only donors is 29%. The average donor retention rates for first-year online-only donors is 21%.

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How to Reach Beyond Your Typical Donor Base

NonProfit Hub

From there, you could simply add them to your mailing list and hope they like what they read. Board of Directors Donor Retention FeaturedAs we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year even better? One of the best ways to increase your impact is to expand your donor base. But I know it’s easier said than done.

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Show The Love: Thoughtful Engagement to Retain Donors [eBook]

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What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas? You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates. And we all know that improving retention rates is crucial to long term success, so much so that it might possibly be the single most important fundraising metric of them all. Chapter 5 : Donor Retention is All about the Stories You Tell.

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Perspectives from the Charitable Giving Report: National World War II Museum

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We test every single mailing,” says Terri Burton, Associate Vice-President of Membership and Fundraising Events. Based on their historical trends, they set specific goals around three key areas: acquisition, retention, and conversion of mid-level givers to major donors. While the Museum had previously sent three mailings per year focused on finding new donors, this year they increased that to five. Shaping the message for the mailing is equally scientific. Retention.

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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

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You should also remind people to join your mailing list. Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having. Showing donors how their money is used can have a huge impact on donor engagement and long-term retention. Nonprofit Fundraising Blackbaud donation form Donor Acquisition donor retention fundraising ideas fundraising tips luminate online online donor acquisition Online Fundraising

How to Say “Thank You” to Donors at Year-End

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I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Nonprofit Fundraising donor love donor retention end of year EOY Fundraising Gratitude Thank You ProgramsI admit words come easily to me; I’m comfortable talking or writing. (I I won’t get into what I’m not so good at—some confessions are best left unsaid).

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The Three Major Components of a Successful Annual Giving Campaign

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Mid-year – Typically distributed in June or July, the Mid-year appeal is best sent via direct mail and electronic delivery. Season of Giving – Promote your end-of-year throughout the month of December , electronically and through direct mail. Direct mail appeals should include a return envelope. In addition to face-to-face connections, appeals can be sent via email, promoted on social media, introduced by phone and mailed directly to donors.

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How to Keep Your Email Subscribers Engaged

NonProfit Hub

If you haven’t run a test yet, you should do so now, and make sure to set up a different frequency for each individual segment of your mailing list. Donor Retention Email Marketing FeaturedWhen you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing.

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15 Most-Read npENGAGE Articles from 2018

Connection Cafe

6 Tactics for Increasing Donor Retention by Rachel Clemens, Mighty Citizen . Donor retention rates haven’t snuck north of 50% in more than a decade. If so, you won’t want to miss Rachel’s tips on how you can help improve your nonprofit’s retention rate. . . The benefits of controlling duplication of constituent records include, at the very least, a cost savings for solicitations and avoiding giving an impression of incompetence to the recipients of your mailings.”

Using Social Science to Strengthen Your Fundraising

NonProfit Hub

Whether writing an email subject line or sharing a story in a donor meeting or direct mail appeal, fundraisers should look for opportunities to generate interest and then strategically suspend resolution—such as the end of a story—in order to allow listeners or readers to actively participate. Donor Retention Featured FundraisingAt its core, fundraising is a persuasive craft.

Donor Management Software: FAQ for First-Time Buyers

NonProfit Hub

For instance, some software focuses on donor-centricity and maintaining high donor retention rates. Letters and mailing that make it easy to draft fundraising letter templates and send them to donor lists. Donor Retention FeaturedWhen nonprofits experience growth, one of the major changes they can expect is the need to assume software that will support their expanding network.

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Your Fundraising Decision Making Yardstick: Recruit-Retain-Reactivate

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Meanwhile, I plug away on direct mail , newsletters, case statements and proposals, with an occasional eAppeal or eNewsletter…or even a blog post. Nonprofit Fundraising Donor Acquisition donor retention measure recruit Social MediaI don’t know about you, but I like to be the “fun” friend on Facebook.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

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This might include direct mail letters, email appeals, Giving Tuesday , telemarketing and more. Nonprofit Fundraising Donor Relations donor retention end of year fundraising Facebook fundraising nonprofit Nonprofit Storytelling Social Media storytellingWe have officially crossed the mid-way point of the calendar year! Even though it might be a little far off, now is a great time to start strategizing your year-end fundraising plans.

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Pull that List: Donor Management Tips and Tricks

NonProfit Hub

An email marketing campaign or direct mail piece can’t succeed without a great list. This will help maximize each mailing. Plus, updated and current lists make your donors happy because they aren’t receiving irrelevant mailings. Before sending out a mailing, double check that you have the right people and everybody is included (even if you’ve been doing a killer job at keeping it updated!). Donor Retention Featured

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Channel Surfing: A News Roundup


If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. There are not just pure “online donors” and “direct mail” donors – there are donors who choose to mix it up.

Everything You Need to Know About Donor Relations

NonProfit Hub

Donor Cultivation & Retention. Getting the donors is half the battle, as donor retention ensures a long-term engaged crowd who continue to contribute to your bottom line. PODCAST] Donor Relationships, Donor Retention and Donor Choice ft. List-Pulling Worksheet: Download for Your Next Mailing. It’s not always a one-time email or direct mail piece, and it doesn’t always look the same for every level or every type of donor. Donor Retention Feature

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