Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

Library 73

Library Museum Content Digital 73

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Our Knowledge Base Article can help you collect demographics about your organization. But, there is a way to simplify this. Level up with demographic information.

Campaign 75

Campaign Digital Profile Social Media 75

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

.orgSource

APRIL 29, 2024

How many articles about AI have you read? ENIAC, the first digital computer, was launched in 1945. Although LLMs like ChatGPT and Gemini are still in their infancy, they are giants of content creation, capable of semantic gymnastics that range from writing an outline, an abstract or an article to simply finding the perfect word.

Learning 221

Learning Brain Associations Training 221

EveryAction

JANUARY 25, 2023

In this article, we’ve rounded up some ways to make the most out of your organization’s resources with these no-cost opportunities. Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Run multiple campaigns concurrently.

Volunteer 209

Volunteer Free Donor Grant 209

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here.

Online 235

Online Hunger Metrics Drupal 235

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2019

He shared a lot of inspiring examples happening right now of how nonprofits have adapted and had big wins leveraging digital. One of the big questions and interactive components for the audience to ponder was an earlier iteration of Stephen George’s Fundraiser DNA. Creativity. Communication. Financial Skills.

Digital 114

Digital Technology Fundraising Adopt 114

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

Track 52

Track Digital Marketing Analytics 52

Media Cause

DECEMBER 21, 2021

Digital media means we have the ability to tell our stories creatively that can help shape public discourse on a scale that wasn’t previously possible. Understand Your Audience. Which audience is key in taking the actions needed to achieve your advocacy goal? . Are you trying to persuade ambivalent people or activate your base?

Advocacy 59

Advocacy San Francisco Story Digital 59

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Whole Whale

FEBRUARY 9, 2024

The keyword planner makes it easy to find places which your audience is likely to visit and suggests new ways to connect with them using all of the targeting options available on the Google Display Network. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference. Take the Course 5.

Strategy 98

Strategy Tips Google Search 98

Museum 2.0

OCTOBER 1, 2019

Audience engagement is the easiest and hardest thing about our work. Our best articles are the ones we define against what our other scholar friends are writing. How do we make the right changes to make the most of audience engagement given our museum culture? Audience engagement is part and parcel to the survival of our work.

Audience 36

Audience Museum Summary Rate 36

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

ASU Lodestar Center

DECEMBER 5, 2017

posted by Chris Giarratana Digital Strategy Consultant. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience.

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Storytelling Audience Channel Story 45

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. The following articles were curated between August 28th and September 1st 2017. The truth is that marketing, whether digital or traditional, is all about putting yourself out there.

Digital 68

Digital Marketing Strategy Adwords 68

Bonterra

FEBRUARY 5, 2021

This is the final post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages , impact pages , volunteer pages , fundraising pages , and your homepage.

Websites 69

Websites Create Integration Tools 69

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business.

Channel 52

Channel Business Marketing Effective 52

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Follow these suggestions to step up your newsletter marketing game.

Newsletter 67

Newsletter Digital Captivate Headline 67

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face?

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here are my takeaways for the new year: LinkedIn, Instagram, and YouTube have growing audiences, and those audiences are increasingly engaging with our content.

Social Media 52

Social Media Data Strategy Media 52

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Direct mail is too often associated with the past. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Museum 2.0

APRIL 21, 2020

. -- Author: Kate Meyers Emery Over the last five weeks, I’ve been amazed and inspired by my colleagues in the GLAM digital engagement world. They have created elevated and new digital opportunities for public access and engagement within their respective museums at a time when physical access is not possible.

Digital 52

Digital Museum Social Media Public 52

Forum One

MAY 19, 2022

Today is Global Accessibility Awareness Day (WAAD)—a day to recognize and promote the importance of digital access and inclusion for people with disabilities and impairments. To help celebrate, here are five things you can do to help ensure your next digital product, project, or service makes the web a more inclusive place.

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Place Web Language Accessibility 79

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Your website will always look fresh as a result!

Social Media 75

Social Media Integration Websites Media 75

Tech Soup

SEPTEMBER 12, 2017

In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving. Storytelling is the currency of fundraising.

Storytelling 66

Storytelling Campaign Digital Tips 66

Forum One

MAY 20, 2021

Today is Global Accessibility Awareness Day (WAAD)—a day to recognize and promote the importance of digital access and inclusion for people with disabilities and impairments. To help celebrate, here are five things you can do to help ensure your next digital product, project, or service makes the web a more inclusive place.

Place 87

Place Web Language Accessibility 87

Nonprofits Source

SEPTEMBER 8, 2023

After all, your website’s success as a digital marketing tool depends on how user-friendly it is to your visitors, whether they’re exploring your website on desktop or mobile. This way, visitors who might land on a blog article or your donation form can easily find their way to another relevant page or resource that they’re searching for.

Widget 105

Widget Guidelines Websites Nonprofit 105

DNL OmniMedia

FEBRUARY 6, 2024

In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. In addition to your volunteer page, you may drive traffic to blog articles, donation forms, or event registration pages depending on your organization’s current priorities and goals.

Integration 52

Integration email Websites Strategy 52

Neon CRM

OCTOBER 31, 2023

Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. But how do you talk with people when you’re a nonprofit with a diverse audience? Try combining messaging you know resonates with your audiences with references to your donor’s history with your nonprofit.

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Donor Strategy Nonprofit Phone 98

AccelEvents

JULY 26, 2021

There are many reasons why attendees want to be a part of your digital event. Here are steps that you should take to leverage your content to improve your digital event. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Marketing Strategy.

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Content Phase Map Audience 98

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . They believe direct mail is better at telling a touching story and conveying facts than digital methods.

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Retention Communication Donor Strategy 94

NTEN

APRIL 24, 2015

How AARP Studios division is smashing stereotypes about age and digital use, and connecting with its members in ways that matter. This article originally appeared in the March issue of the NTEN: Change journal. When it comes to communications at AARP, we go where our audience is.

Digital 36

Digital PDF Journal NTEN 36

Judi Sohn

MAY 31, 2009

I’ve long been a fan of digital magazines. If I want to revisit an old article, Zinio’s site has a copy of every digital magazine I’ve ever received, all 532 of them so far, going back to August 2003. No clutter, no waiting until the mailman decides to deliver the latest issue.

Digital 100

Digital Kansas United States Laptop 100

CauseVox

APRIL 20, 2021

An article from the New York Times warns “Precautions remain especially important as new variants of the virus emerge. Let’s take a look at one of our favorite virtual events to see what the benefits of digital events are. Focusing on driving more traffic to your website to get a wider audience. That means virtual comes first.

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Fundraising Virtual Nonprofit ROI 100