NonProfit Hub

FEBRUARY 6, 2024

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. You can quote an article and share a link to your donation page alongside it.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2015

As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. I shared this article on Facebook and it sparked an interesting discussion. All share intel and data, instead of competing and cannibalizing.

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ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Direct mail is too often associated with the past.

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CauseVox

FEBRUARY 5, 2024

In this article, we’ll delve into the essence of giving days, exploring what they are and how your nonprofit can actively participate. Amplify your organization’s story and impact, drawing attention to the critical work you do. Avoid holidays or busy periods that may divert attention. What is a Giving Day?

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CauseVox

FEBRUARY 4, 2022

It’s no secret that the most effective fundraising strategies begin with understanding your target audience. When talking about generational cohorts, there’s countless articles written on cultivating and soliciting Baby Boomers, Generation X, and Millennials. However, Generation Z is still an audience to be explored.

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Bloomerang

OCTOBER 23, 2023

Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention. While all three approaches communicate the same story to the audience , the tone or language changes how the nonprofit connects or attracts the audience.

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DNL OmniMedia

FEBRUARY 6, 2024

In this article, we’ll provide five tips that enable you to seamlessly integrate your nonprofit email and website marketing strategies. In addition to your volunteer page, you may drive traffic to blog articles, donation forms, or event registration pages depending on your organization’s current priorities and goals.

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TechImpact

JANUARY 16, 2014

With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. Today’s youth potentially have the shortest attention spans in the history of the world. The audience is there, it is up to you to take advantage of their presence.

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Greater Giving

MARCH 25, 2021

While these assumptions usually aren’t accurate, they allow someone whose time is extremely valuable—such the president of a company or a wealthy philanthropist—to make quick decisions about what deserves their limited time and attention. Making a killer first impression is key to getting that limited attention.

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M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. But how do you talk with people when you’re a nonprofit with a diverse audience?

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Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Nonprofit Tech for Good

FEBRUARY 5, 2021

This article is for those who had to shoehorn COVID banners and announcements on an inflexible website template. Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. You have my sympathies!)

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Candid

JULY 7, 2022

Learn more about Meta donations and setting them up from our Knowledge Base Article. If you want to raise money on a specific day, like Social Media Giving Day or Giving Tuesday, you want to warn your audience that the ask is coming. Give your audience a chance to see, share, and take action. Warn people in advance.

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Top Nonprofits

JULY 20, 2022

Always think about your branding, goals, and target audience ahead of the actual creative procedure. This will make your audience more likely to attend the event. Depending on your audience, you should determine which medium will reach the most eyes. How will fundraising flyers benefit your organization?

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sgEngage

APRIL 10, 2023

Simply focus your attention on donor engagement. Whether you’re ready to jump back into in-person fundraising or would rather host a virtual event-free fundraiser , you’ll need tools in place to keep donors’ attention and motivate them to give. Don’t assume that your audience will always stay the same.

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NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

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ASU Lodestar Center

NOVEMBER 4, 2011

To celebrate my very first blog post, I decided to be brave: I will introduce an emgerging concept: “Attention Philanthropy” (AP). This concept is actually inspired by a branch of economics called “attention economics” (AE), an approach to the management of information that treats human attention as a scarce commodity.

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sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. Email Marketing Email is an effective communication tool for nonprofits.

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NTEN

JANUARY 26, 2010

Flickr Photo: Luc Legay Fabulous NTEN board member Nancy Schwartz of Getting Attention released some very interesting research today. Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. Apparently, 8 of 10 nonprofits think their messaging fails to hit home.

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Nonprofits Source

OCTOBER 11, 2023

In this article, we’ll give you five tips to upgrade your social media strategy using data. Create audience personas. Based on your collected data, create audience personas you can target on social media. Align your campaigns with your audience. Use your audience personas as a guide map for your campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2017

There have been many news articles recently about social media for evil: How Facebook, Twitter, Google, and even Instagram have been abused for coordinated misinformation paid social media or advertising to influence our political system. Or after reading the article you might feel utterly depressed and want curl up in the fetal position.

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Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Your audience can’t connect strongly with just a bunch of words on a screen.

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Media Cause

JANUARY 10, 2023

To help your nonprofit refine your marketing strategy, this article will explore five ways to promote your merchandise: . Assess your audience. Create attention-grabbing designs. As you read through these tips, remember that the best marketing strategy for your nonprofit will depend on your cause, products, and audience.

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sgEngage

OCTOBER 11, 2023

Engage with your audience by responding to comments Participate in conversations Be authentic and avoid highly polished replies Track your top 10 or 20 followers and tag them to help share your content Ask followers to opt in to your email list for more direct communication, Pro Tip: Befriend the algorithms with inspiring content.

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Greater Giving

SEPTEMBER 19, 2023

When it comes to fundraising, innovation and creativity are key to capturing the attention and support of your community. In this article, we’ll explore the ins and outs of brick fundraisers and how to make them a successful venture with the help of Greater Giving.

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Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. This campaign effectively utilised Asda’s vast customer base to reach a wide audience, raising awareness about the importance of regular breast checks.

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NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. The concept of creating content to engage with your audience isn’t new, especially in the nonprofit world, but it is becoming more and more critical when it comes to creating success online.

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Givinga

NOVEMBER 30, 2020

But why limit the attention on giving to just one day each year? Our technology enables companies to customize a giving program around their needs to suit their audience. Check out Joe’s full article in the BBJ here. As philanthropy becomes a core business differentiator, it improves their competitive position.

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Candid

JULY 6, 2021

As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. . all capture the readers’ attention and encourage engagement. . For instance, you might decide to: .

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Whole Whale

APRIL 14, 2021

Millennials used to be the buzz-word, target audience we all aimed to reach. Here are some ways to inspire Gen Z: Have an engagement strategy that includes content that not only calls attention, but is inspiring. Information for this article was sourced from: [link] [link] [link] [link].

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Get Fully Funded

APRIL 21, 2022

In the rest of this article, we’ll share the strategy from a high level, then the step-by-step process to find and attract corporate partners. One answer: create digital content to help their target audience solve a problem, learn about the company’s products and services, then become customers. The size of the company (revenue).

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Byte Technology

NOVEMBER 29, 2016

And remember this important tenet: many expert bloggers look at their work as a mix between art and science: the right words can get you started, but if you aren’t applying a good bit of logic to your target audience it may all be for nothing. And of course, a comment section is the best way to get to know your audience.

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TechImpact

OCTOBER 30, 2014

If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action. According to the HBR article, there’s a formula for effective storytelling, too. The formula.

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Neon CRM

NOVEMBER 8, 2023

If you’re a nonprofit, those ads can help you reach new audiences, connect with donors who are looking for a cause like yours, promote your events, and more. That means you can create ads and show them to targeted audiences when they visit any of those places online. Pretty cool. Google Ad Grants come with some other requirements, too.

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Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Media attention.

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