Articles Attention Audience Ratio 
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 14, 2018
This article shares insights from nonprofit marketers. . 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. One was in a 16:9 landscape ratio, and the other was in a 1:1 square ratio.
NonProfit Hub
MAY 3, 2019
From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Your audience. How old are they? Where do they live?
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Nonprofits Source
JUNE 22, 2017
Digital channels have made it affordable for brands to communicate their message to a broad audience. Think about all the emails, social messages, and ads competing for your attention online. You may have written something of value, but none of that matters if you can’t get it in front of your audience.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2014
Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius.
Tech Soup
APRIL 7, 2016
In a nutshell, content marketing is simply the strategy of creating high-value content that attracts an audience, in the hope that some portion of that audience will convert — carry out the action we want them to, in this case donate or volunteer. In fact, the ratio of sharing to creating can be skewed in favor of the former.
Connection Cafe
AUGUST 9, 2013
This article was originally posted in AFP’s weekly eWire newsletter. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. Personalized content may be what catches their attention, establishes a connection and keeps them reading.
Get Fully Funded
SEPTEMBER 6, 2022
What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. It just takes knowing your audience. Mix Up the Content Now that you’ve figured out what your audience wants, it’s time to plan your content. After all, we’re talking about SOCIAL media here.
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