Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? Ensuring you have access to the photos and stories you need to paint the full picture. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. Also, use text and photo CTAs throughout your blog posts or informational pages to direct readers to take certain actions. For example, a photo CTA in a blog post might be a graphic that says something like “Interested in volunteering with local schools? Social Media .

Action 64

Action Guide Language Test 64

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Incorporating alt text into your Facebook photos does wonders by helping the platform comprehend and categorize your content.

Search 59

Search Alternative Social Social Media 59

sgEngage

OCTOBER 14, 2022

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Where are they located? What other museums do they follow/enjoy visiting? How engaged are they? open rate, CTR.

Communication 77

Communication email Marketing Museum 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

I have tested options of scheduled posts, but it doesn’t work that well because you aren’t there to engage with fans. But now it was time to face my Facebook Insights. So, I asked on my page, ”If your Facebook analytics looked like this, what would you do?” That always gets folks talking and sharing.

Tunisia 99

Tunisia NGO Facilitation Calendar 99

OneCause

MARCH 14, 2023

Here are few ways to put nonprofit event fundraising marketing magic to work even during the fundraiser: Photos : Make sure your team (or a hired professional) takes photos to post live on social media during the event. By using an official hashtag, your team has an additional opportunity to showcase guest photos.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Qgiv

FEBRUARY 20, 2024

There are a couple other chatbot AI you can use, including Google Gemini (formerly Google Bard) and Jasper AI , which can provide responses to prompts, as well as advanced analytics and insights for strategic decision making. For example, Qgiv uses a third-party AI-enhanced bot detection system to prevent card testing fraud on donation forms.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. How old are they?

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane. ” 3.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The app lets you take photos of yourself, and uses facial recognition magic to find your dog match. Not only did they take repeated photos to see what breed of dog would match their photo, they also started to ask if we could adopt a dog. Best Friends has just launched a fun mobile app.

Turkey 101

Turkey Social Media Mobile Oracle 101

Get Fully Funded

JULY 4, 2022

When your email marketing campaign flops, you can easily look up analytics. Did the story have a strong accompanying photo or video? The wonderful thing about email marketing is you can do A/B testing. You need a strong photo, preferably of a person or animal looking directly into the camera. Email Marketing .

Method 75

Method Fundraising Social Media Calendar 75

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Flickr Photo by Yung Tsai. Measure program success, not just analytics. Analytics are just one indicator of success. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts. Don’t only look at social media analytics. Here are our crib notes.

Social Media 119

Social Media Channel Difference Media 119

DNL OmniMedia

MAY 25, 2023

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. Capture photos of your beneficiaries, your volunteers at work, or anything else that will inspire your supporters. Analytics data can be especially helpful here. Personalize communication.

Relationship 52

Relationship Build Donor Strategy 52

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics. Test and launch your event page.

Software 52

Software Tools Management Registration 52

Whole Whale

MAY 17, 2023

Maybe it’s an article about AI-powered predictive analytics, creative tool, text generator or perhaps it’s a new tool that promises to completely automate your donor management process. Each tool takes time to test and explore, what’s more, they are easier than ever to spin up and 95% will not be here in 1 year.

Adopt 52

Adopt Generation Picture Reflection 52

The Modern Nonprofit

JUNE 27, 2023

Consider incorporating a digital element, such as asking participants to share photos from each location on social media, tagged with your organization’s hashtag. Flipcause provides valuable insights through its reporting and analytics features. Incorporate local businesses and landmarks to build a sense of community engagement.

Impact 52

Impact Ideas Fundraising Artist 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea. Can I track this in an experiment?

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

For instance, you can change the photo that goes with your article. Measure, Test, Refine. Avoid giving it all away in the headlines. Also, don’t give it away in the meta-description. Edit headlines and descriptions on Facebook, if necessary. You can also edit the title and description—no coding required. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

Connection Cafe

DECEMBER 20, 2018

And the photo that accompanies it?—?big, It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Test, Test, Test. Instead, test it. Then test it some more. And when you change something on your site, test it again. bolsters the message.

Websites 37

Websites Donor Test Accessibility 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Louis Gray He’s on the Google + team and shares items about new features, analytics, and other stuff. Vincent Mo – technical lead for google + photos. If you want to stick a toe a little deeper into the water, the next step is create a simple plan to test the waters for your brand. How much time are you investing?

Google 98

Google Time Nonprofit Metrics 98

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Test Your Visual Story. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website?

Design 55

Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Flickr Photo by Johnny Hall. Through monthly phone calls and a closed Facebook discussion group, I tested (“try to vary the type content each day of the week”). In October, Facebook introduced new features on the analytics pages. It was a fantastic laboratory to explore the power of peer learning and the right mix.

Social Media 96

Social Media Media Social DC 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. Start with an accounting of what video and photo assets you already have, and see how they can be put to work for your year-end plans. Test, but be careful. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully.

Video 106

Video El Salvador Donation Fundraising 106

Connection Cafe

APRIL 23, 2015

Feature photo: Used with grateful permission from radiant Liz Vice performing for Portland Soundcheck. Ultimately, a designer only truly knows if their baby is successful by testing it. Quick-and-dirty prototype testing finds the right user experience for your real donors before launch. Good designers love data. 3 Crazy Egg.

Design 20

Design Websites Tools Script 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

It integrates with your social media channels and allows you pre-schedule your message, it integrates with your analytics tools so you can view your metrics, and it even connects with Google Calendar and Evernote and others. You can test it for free for two weeks here. Content Assets: Organizing and Archiving Tools.

Social Media 50

Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Photo/video Views (optional if I’m testing as content strategy). Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. Let’s take Facebook pages as an example.

Social Media 99

Social Media Strategy Media Social 99

Connection Cafe

NOVEMBER 21, 2013

Also, going back to the research, each descriptor I use would ideally be based on something I learned during the user research phase – an interview response, analytics data, survey data or something else that’s real and tangible. Usability Tests. For each persona, I typically include: Name. Character description. Technology profile.

Design 32

Design Process Web PowerPoint 32

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2011

We rarely train our analytical capacity to what is working. He showed a series of photos from the Common Ground campaign for homeless to get homes – before and after photos. He talked about a test using a food drive with two sets of instructions, one complicated and one simple. Direct the Rider.

NTC 82

NTC Brain Children Local 82

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. The data we gathered via Analytics during the User Research phase and during Stakeholder Discovery is key to assessing content performance. Usability Tests. We then assign actions to each page/section of content.

Design 36

Design Process Content Web 36

Byte Technology

FEBRUARY 23, 2017

But how do you determine which photos, infographics and the like are garnering the most positive responses to those landing on your WordPress-based pages? Welcome to A/B split testing, a relatively simple process where you can gauge what imagery works best for your users. Some great ones to explore are Nelio A/B and AB Press Optimizer.

WordPress 100

WordPress Test Picture Site 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2008

I took that photo back in 2004 when I had the opportunity to visit Cambodia and observe all programs for a week. Heres a recent photo of Jack and Mom taken in December 2007. Try these and test them. He mentioned that I could use Google Analytics to test the click through in my email signature. Everyday Giving Blog.

America 50

America Blogger Challenge Campaign 50

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. Usability Tests. Taking the functionality detailed in the wireframes and making it visually appealing. Methodology. The visual design really begins with the brand of the organization. Introduction.

Design 34

Design Process Web Photography 34

Tech Soup

NOVEMBER 1, 2011

Leveraging Free and Simple Tools to Gather and Test Data. Now let's compare and contrast the difference when a marketer, any marketer, goes online and leverages free and simple tools like Google Analytics, which any nonprofit can get for free. The key to success is strategize, test, and optimize. Weeks, if not months.

Causes 47

Causes Data Work San Francisco 47

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2011

We rarely train our analytical capacity to what is working. He showed a series of photos from the Common Ground campaign for homeless to get homes – before and after photos. He talked about a test using a food drive with two sets of instructions, one complicated and one simple. Direct the Rider.

NTC 66

NTC Brain Children Local 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Flickr Photo by Powerbook Trance.   Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   Google Analytics is free - strategic importance and feature set.  Where are people going? 

Marketing 50

Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. So, if apply the so what test: 1.) This should give you a reality check and avoid assuming that your audiences uses the same words as your staff or you.

Literacy 75

Literacy Skills San Francisco Adwords 75