Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 294

Donor Track Campaign Facebook 294

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. How does UTM Tracking Work?

Guidelines 52

Guidelines Track Practice Analytics 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. And taking a wait-and-see approach to optimizing your marketing program is a sure-fire way to lag behind industry leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

DipJar

FEBRUARY 2, 2023

These strategies can help you harness the power of wealth screening and make your fundraising appeals more effective: Find rich insights by analyzing internal and external data. Target the right communication channels. Find rich insights with internal and external data. Target the right communication channels.

Fundraising 52

Fundraising Channel Files Data 52

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Twenti - Digital Marketing For Nonprofits

MAY 18, 2020

8 Ways To Make Your Marketing Campaign Eco-Friendly. Even nonprofits have a responsibility to the planet, here’s how to make sure your marketing campaign is eco-friendly and successful. How To Make Sure Your Nonprofits Marketing Campaigns Are Eco-Friendly. 8 Ways To Make Your Marketing Campaign Eco-Friendly .

Campaign 52

Campaign Marketing Green FAQ 52

Qgiv

JANUARY 8, 2024

Jasper AI is great for analyzing decisions and making personalized recommendations and is used primarily for marketing copy such as blog articles. Whether you’re a small community organization or a large international NGO, selecting the right technology is key for achieving fundraising success in 2024.

Trend 52

Trend Raise Tools Tips 52

Bloomerang

AUGUST 21, 2023

No matter where you are in your growth stage, taking action, in concert with your internal stakeholders, will always bring you closer to the goal of raising more revenue. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences.

Action 73

Action Report Practice Fundraising 73

Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social platforms are included in Google Analytics traffic sources. That’s Social SEO at work. Learn more about our social media services.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. I’m a big believer in getting volunteers and interns to help be part of this growing space. Organization: The Nature Conservancy.

Social Media 209

Social Media Conservancy Interview Media 209

The Science Behind Engaging your Supporters

JUNE 6, 2019

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Donor asks will become more targeted and fundraisers will have better guidance in when to ask and in what channel to ask first. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors.

Washington 101

Washington Analytics Boston Companies 101

Wild Apricot

DECEMBER 21, 2017

Maintenance of Communication and Collaboration Channels. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software. Salesforce Recruitment, Onboarding and Training. Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. Helpful insights on ADA Compliance, Google Analytics and organic SEO were also made clear and understandable through Peter’s segment. . The days of press releases may be over, but that’s ok…we can become media channels.

Causes 56

Causes Time ROI Influence 56

sgEngage

NOVEMBER 15, 2022

At this year’s virtual bbcon, Ashley Thompson (Managing Director, Blackbaud Institute) and Lawrence Henze (Analytics Architect, Senior Principal, at Blackbaud) expanded on the data and insights from this report to offer a roadmap to build a strategy for resiliency. During uncertain times, alternative sources of giving typically rise.

Build 68

Build Strategy Blackbaud Philanthropy 68

Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Internalizing and externalizing an organization-wide culture of philanthropy. Online giving is the fastest growing giving channel per research by M+R.

Strategy 142

Strategy Online Fundraising Plugin 142

NonProfit Hub

JANUARY 9, 2018

Sprout Social’s smart system offers marketing analytics for you to see the best times for your nonprofit’s social media interactions. Not only is it free, but it’s also a timesaver for nonprofits that do their own social media marketing. Internal Communication Tools. We love Slack. And, the kicker: Trello is free to use.

Communication 38

Communication Tools Social Media Nonprofit 38

Double the Donation

DECEMBER 7, 2021

Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach?! This means fundraisers can communicate via automated SMS in addition to existing email functionality, reaching donors through multiple channels and providing opportunities for additional touchpoints.

Review 52

Review New York City Gift Integration 52

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. Hootsuite’s social media management app helps organizations market fundraising campaigns while on the go or in the office.

Org 80

Org Raise Tools Help 80

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. The digital marketing landscape is intimidating at best, and paralyzing at worst.

Content 37

Content Communication Marketing Strategy 37

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization.

Websites 61

Websites Change Management Digital Government 61

Connection Cafe

AUGUST 3, 2020

When Knowledge Network looked at their website from a supporter experience perspective, instead of a user experience perspective, they increased fundraising, built bridges between internal teams, and brought consistency to marketing messages. Apply analytics to all your channels and uncover problems to be mapped.

Results 41

Results Donor Map Case Study 41

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. The digital marketing landscape is intimidating at best, and paralyzing at worst.

Content 30

Content Communication Marketing Strategy 30

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

Learning 36

Learning NTC Analytics Channel 36

Whole Whale

FEBRUARY 1, 2021

This is the tool we used to build our SMS data tool for Google Analytics. They specialize in custom conversation logic, custom integrations, international SMS or Whatsapp connectivity. Commonly used for marketing because it is easy to remember. An open API that allows you to build SMS into your app or product. FrontlineSMS.

Free 105

Free Open Source Nonprofit Phone 105

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

MAY 29, 2020

Internal and External Challenges. Foundations are facing various layers of challenges involving internal and external situations. The internal challenges include budgetary concerns due to the economic downturn created by the pandemic. Internal and external meetings also have been shifting online. Staying on Message.

University 27

University Raise Money Student 27

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 International Relief organizations had large declines in revenue and donors, but show signs of returning to normal non-disaster giving levels.

Data 118

Data Hurricane Fundraising Disaster 118

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Creating a personalization plan.

Websites 58

Websites Strategy Change Management Digital 58

DNL OmniMedia

FEBRUARY 25, 2023

The Blackbaud nonprofit software ecosystem has a wide range of solutions that can help nearly any nonprofit handle its online fundraising, marketing, and data management needs. Some consultants also offer ongoing support, which can be essential for managing your software solutions long-term without needing to hire a new internal team member.

Blackbaud 52

Blackbaud Integration Nonprofit Platform 52

Get Fully Funded

JANUARY 27, 2022

As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. About the Author. Author: Craig Grella.

Action 64

Action Guide Language Test 64

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

Feeds 102

Feeds Social Media Measure Summary 102

Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

For international donors, speed up their load time by using a CDN that distributes your content to servers closer to the website visitor. Read our blog articles on how to increase donations by expanding your social media marketing or by making sure your website drives traffic to your donation page. Digital Marketing. Why Twenti?

Donation 52

Donation Tips Nonprofit Badge 52

Bloomerang

JULY 19, 2021

You may think some are more management or marketing strategies. You can’t fundraise effectively without strong management and marketing. Fundraising, marketing, and management must be seamlessly and purposefully integrated. . Mastering relevant content marketing. Mastering an analytic approach to strategy and planning.

Digital 95

Digital Marketing Fundraising Strategy 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2007

Tobias Eigen from Kabissa presented at the Web2fordev: Remixing the Web for International Development. Google announces " Broadcast Your Cause, " a nonprofit channel on YouTube. Nancy Schwartz has excellent advice in her 7 Facebook Essentials Nonprofit Marketers Need To Know Radio, podcasting and fundraising?

Summary 50

Summary Nptech Burma YouTube 50

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. In short —don’t focus your marketing efforts on a single platform, and you won’t have to worry if any platforms are affected.

Digital 94

Digital Marketing Strategy Social Media 94

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. Survey Your Tribe.

Analysis 105

Analysis Audience Test China 105