Association Analytics

JANUARY 8, 2024

There are massive benefits to using AI, but a policy that shapes how your team uses it is an important starting point. These will likely be senior level people in your organization who will be responsible for crafting policy and encouraging participation. We’re not suggesting you go all-in or dive in blind.

Impact 169

Impact Strategy Associations Data 169

Whole Whale

APRIL 10, 2023

Podcasting is an incredible medium that was catapulted into mainstream audiences with the success of Spotify buying top podcasts and growth of podcast companies like Gimlet Media. We took the time to create an advanced guide on podcast analytics based on how we do it for the Whole Whale podcast.

Podcast 96

Podcast Hunger Nonprofit Summary 96

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Media Cause

MAY 31, 2023

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Maybe… never? How about your cookie consent banner? If so, you’re not alone.

Marketing 52

Marketing Plugin Track Policy 52

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 70

Award Colorado Washington Wisconsin 70

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. Their readers want detailed reports and analytics that back up their arguments.

Practice 52

Practice Arkansas Nonprofit Spam 52

NTEN

OCTOBER 17, 2012

No matter what anyone tells you, it's almost impossible to measure the success of your social media campaigns by using only one measurement tool: accurate reporting relies on a suite of analytics tools (most of which are available for free) and a fair share of thoughtful analysis.

Social Media 95

Social Media Measure Policy Media 95

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

FAQ 57

FAQ Organization Analytics Google 57

Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. Although the Google Ad Grant is an amazing tool for many nonprofits, there are a few limitations compared to a paid account that can be found in the Google Ad Grants Policy Compliance Guide. How do nonprofits get started?

Grant 97

Grant Google Nonprofit National 97

Forum One

MAY 5, 2022

Automation in your Customer/Contact Relationship Management (CRM) tool can mean the processes in Salesforce, HubSpot, EveryAction, Charity Engine, and other common tools that filter audiences into segments based on their actions as donors, subscribers, event attendees, and more. Social media automation. How to get started?

Work 59

Work Hints FAQ Adopt 59

Forum One

JUNE 8, 2022

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. Zero to Three advances policy solutions designed to support and strengthen families, raise awareness and promote action on behalf of babies and toddlers.

Award 69

Award Communication Arkansas Drupal 69

Forum One

NOVEMBER 21, 2022

The National Council on Mental Wellbeing drives policy and social change on behalf of over 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. It advocates for policies to ensure equitable access to high-quality services. ??Forum Pacific Science Center.

Award 46

Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

The National Council on Mental Wellbeing drives policy and social change on behalf of over 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. It advocates for policies to ensure equitable access to high-quality services. ??Forum Pacific Science Center.

Award 46

Award Colorado Washington Children 46

Neon CRM

NOVEMBER 8, 2023

If you’re a nonprofit, those ads can help you reach new audiences, connect with donors who are looking for a cause like yours, promote your events, and more. That means you can create ads and show them to targeted audiences when they visit any of those places online. Pretty cool. How Can I Track My Ads’ Effectiveness?

Grant 52

Grant Google Track Guidelines 52

Greater Giving

FEBRUARY 13, 2023

In addition to having a valid charitable status, your organization also has to adhere to the website policy. Cornershop Creative’s guide to Google Ad Grants , outlines these standards to maintain eligibility: Maintain your charitable status and adhere to the website policy. These terms should be specific and targeted to your audience.

Grant 52

Grant Google Strategy Dallas 52

Forum One

NOVEMBER 1, 2022

As you think about 2023, ask yourself: “is our suite of digital tools and strategies best meeting our audiences’ needs and our organization’s goals? Also known as The Nation’s Report Card, NAEP has provided meaningful data to help improve education policy and practice across the country since 1969. The digital “back office”.

Digital 56

Digital Strategy Student Education 56

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content.

Digital 52

Digital Practice Donor Strategy 52

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 60

Websites Change Management Digital Government 60

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. Here are our crib notes.

Social Media 119

Social Media Channel Difference Media 119

Whole Whale

DECEMBER 11, 2022

There are two new major online privacy policy changes coming in 2020, the CCPA in California and SHIELD act in New York. These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. The New York Stop Hacks and Improve Electronic Security act and the California Consumer Privacy Act.

Law 52

Law Digital Guide New York 52

Forum One

MAY 27, 2021

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. The Vilcek Foundation. Excellence – Website for Art.

Award 73

Award Communication Colorado Museum 73

Bloomerang

AUGUST 2, 2021

Mastering an analytic approach to strategy and planning. A story that compels includes a protagonist your audience cares about, important problems that must be overcome, a solution that overcomes the problem (something to root for), and (4) an ending—hopefully a happy one. . Mastering relevant content marketing.

Content 126

Content Marketing Strategy Fundraising 126

Pamela Grow

MARCH 10, 2021

Your Audience. Begin with your audience. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy). If yours is a social justice or advocacy organization, remember that I am not a policy wonk. to drive traffic to your website.

Newsletter 88

Newsletter email Nonprofit Headline 88

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Dropbox Sign Platform overview: Nonprofits may need to share important documents and agreements, such as employment contracts or conflict of interest policies.

Software 86

Software Free Tools Adobe 86

Media Cause

DECEMBER 2, 2022

Additionally, we’ve been adjusting to Facebook’s new interest targeting limitations with stronger first-party data lists and lookalike audiences to increase our targeting net and drive a greater volume of leads, as well as remarketing to Facebook and Instagram page likes and engagements for better on-platform data.

Impact 52

Impact API Track Conversation 52

Qgiv

JULY 27, 2021

You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week. Don’t worry if you feel like you’re repeating yourself too much; stick to your message so your audiences know who you are, what you stand for, and how they can help. Also you can ask your audience!

Social Media 138

Social Media Media Tips Social 138

Nonprofit Tech for Good

APRIL 3, 2022

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Offer to help write short updates to keep donors informed.

Fundraising 344

Fundraising Mail Law Donation 344

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. If I am building a community, maybe my community needs/wants/desires something different.”

email 74

email Communication Effective Fundraising 74

Get Fully Funded

JUNE 1, 2021

You have zero control over Facebook and its ever-changing policies. While waiting for approval, go ahead and work on building up your Facebook audience. Choose the amount for your fundraiser that makes sense given the size of your Facebook audience, and then choose a compelling need that fits that amount. Also frustrating.

Facebook 124

Facebook Game Fundraising Campaign 124

Forum One

MAY 13, 2021

How are you sharing analytics information to drive our content strategy? Gain a full picture of who develops and enforces governance policies such as branding standards and website guidelines. Or do you have to sometimes search to figure out which data is correct? What type of friction does this cause? Can that process be improved?

Government 51

Government Process Service Technology 51

sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. A lot of what we’ve inherited, it’s based on white dominant culture,” she said. “If

email 67

email Communication Effective Fundraising 67

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization. A/B testing.

Grant 52

Grant Google Management Guide 52

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. What are my obligations currently regarding federal policies?

Government 88

Government Digital System Fund 88

Care2

MAY 31, 2013

Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. And remember the best analytics is the human brain - meaning you are going to have to spend time analyzing and documenting metrics yourself. Focus on Target Audiences. Why is engagement important?

Metrics 75

Metrics Brain Social Media Social Network 75

Bloomerang

JULY 6, 2023

You may decide to ask one team member to post to social media every day to engage your online audience. Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives.

Examples 117

Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97

Measure Policy Social Media Green 97

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111