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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. And the only way to know is to test.” So, too, do the tools available for gauging its effectiveness.

Test 52
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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. On our end, our fabulous ads analytics team has spent the past year reworking Scout Ads to incorporate this altered data — and we’re really excited about what we’ve come up with!

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. We call that constellation of skills, Association 4.0 leadership. But Industry 4.0

Sponsor 221
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Announcing Our New VP of Strategy

Forum One

Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. He believes online audiences expect the same visitor experience regardless of sector, and nonprofits can do more with today’s technologies to realize their missions online.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 242
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The Nonprofit Email Newsletter How To

Pamela Grow

Your Audience. Begin with your audience. Consider testing an email welcome series. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy). If yours is a social justice or advocacy organization, remember that I am not a policy wonk.

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Forum One Wins 11 Communicator Awards

Forum One

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. Zero to Three advances policy solutions designed to support and strengthen families, raise awareness and promote action on behalf of babies and toddlers.

Award 71