Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98

Metrics Ratio ROI Sponsor 98

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. Implementing a new software solution is a huge project.

Software 321

Software Build Analytics Associations 321

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key.

Digital 295

Digital Strategy Guide Create 295

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics.

Benchmark 69

Benchmark Studies Ireland Metrics 69

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Profile Audience Social Media 100

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 77

Audio Podcast Content Phase 77

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The only constant is change,” saith Heraclitus.

Online 240

Online Hunger Metrics Drupal 240

Nonprofit Tech for Good

AUGUST 9, 2021

Your sponsors and partners will take notice which helps reinforce their commitment to your organization. 3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. LinkedIn Profiles.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. To save money, time, and effort while putting together your annual report, we’ve compiled nonprofit annual report examples to help give your organization inspiration and a comprehensive guide to get you started. The American Kidney Fund.

Report 180

Report Organization PDF Tanzania 180

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

Strategy 265

Strategy Fundraising Social Media Nonprofit 265

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

Org 82

Org Raise Tools Help 82

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Focus on Target Audiences. Why is engagement important? Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 119

Giving Retention Metrics Demographics 119

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

Video 105

Video Support Tips Audio 105

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set.

Social Media 52

Social Media Media Guide Social 52

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This includes: Email databases Website analytics CRM systems Online giving platforms. Segment your audience on social media.

Personal 102

Personal Test Demographics Analytics 102

sgEngage

MARCH 19, 2024

Creativity and curiosity: Curiosity can lead to creativity, which, in turn, will help your nonprofit to innovate. By encouraging a positive outlook on failure, you can help your employees embrace it rather than fear it. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 82

Culture Create eBook Attitude 82

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. A strong nonprofit brand can help you: Raise more money. Understanding your competition can help you create a unique and differentiated brand. Be clear about your target audience.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” It helps you set priorities, allocate resources, and make choices. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Media Cause

JULY 11, 2023

Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience. This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. Data-Driven Decisions Email automation tools often come with analytics.

email 52

email Service Marketing Metrics 52

Candid

JANUARY 30, 2023

If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process. Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change.

Nonprofit 119

Nonprofit Audience Library Research 119

Nonprofit Tech for Good

APRIL 10, 2022

Including links, of course, also helps increase traffic to your website. That said, a good example of a nonprofit embracing retweeting is @InterActionOrg which regularly retweets others, in this case, @RESCUEorg : Retweeting also helps your nonprofit build relationships with those that you retweet. Like mentions and replies.

Twitter 349

Twitter Practice Social Media Nonprofit 349

sgEngage

AUGUST 23, 2023

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Follow these steps to map user journeys: Create audience personas.

Websites 80

Websites Organization Tips Map 80

Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 277

Calendar Social Media Content Media 277

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. Why is Social Media Data Important? Where are people coming from?

Metrics 77

Metrics Social Media Media Social 77

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 124

Report Data Donor Metrics 124

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social platforms are included in Google Analytics traffic sources. Be aware that adding keywords in comments does not help with search.

Search 59

Search Alternative Social Social Media 59