Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

APRIL 17, 2024

Fortunately, data can help you make good decisions during uncertain times. If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Leveraging data during uncertain times will help you lead more confidently and succeed no matter what happens.

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Data Metrics Measure Goal 103

NonProfit PRO

SEPTEMBER 21, 2021

This resource contains five key tactics designed to help you raise more at year-end by knowing what metrics matter; craft compelling campaigns by learning what messages will resonate most with your target audiences; save your team precious time at year-end through automation.

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Fundraising Metrics Attention Guide 182

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 240

DNL OmniMedia

APRIL 23, 2024

Specifically, we’ll cover: 6 Benefits of Blackbaud for Nonprofits Working With a Blackbaud Support Consultant Blackbaud Support Resources Your Blackbaud solutions hold the potential to help your nonprofit move its mission forward in significant ways, but you’ll be hard-pressed to do so if you’re stuck struggling to use your tools properly.

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Blackbaud Support Guide Help 52

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Demographics Profile Audience Social Media 100

Nonprofit Tech for Good

APRIL 20, 2020

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

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Raise Fund Phase Audience 325

Nonprofits Source

MAY 15, 2024

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. Perform market research.

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Map Digital Business Marketing 52

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics.

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Benchmark Studies Ireland Metrics 69

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Content Create Headline Lithium 294

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. And each approach has different strategies to help you maximize your marketing efforts.

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Marketing Guide Nonprofit Channel 52

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. So, be sure to focus only on metrics that are most relevant to your campaign goals.

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Campaign Tips Online Fundraising 86

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 76

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Establish the content you’ll create.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The only constant is change,” saith Heraclitus.

Online 241

Online Hunger Metrics Drupal 241

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. Looking at both of these metrics together tells you much more than just one of them alone.

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Measure Websites Metrics Track 66

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

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Organization Online Influence Metrics 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 236

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. Repositioning the call-to-action to a more prominent place in your email can help address this issue. An acceptable bounce rate is around 2%.

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Analytics Data Spam Fundraising 98

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Focus on Target Audiences. Why is engagement important? Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Candid

MAY 14, 2024

A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ). It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates.

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Social Media Media Social Profile 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 267

Application Marketing Nonprofit Evaluation 267

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. This will help increase membership and revenue.

Analytics 169

Analytics Language Associations Case Study 169

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. This information can help inform their own ad campaigns and identify opportunities for differentiation.

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Library Influence Demographics Nonprofit 104

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Types of Email Marketing for Nonprofits Welcome Home!:

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email Difference Marketing Retention 75

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set.

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Social Media Media Guide Social 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

Museum 2.0

OCTOBER 8, 2019

Well, exposure of failures helps us learn and helps us lead. As a leader, sharing failures helps normalize fallibility. Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. Practically, being audience-centered touches every aspect of staff work.

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Audience Museum Classes Library 38

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

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Video Support Tips Audio 105

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

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Ideas Metrics Virtual Hosting 98

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Using language or tactics from product strategy can help organizations focus on goals and audiences within larger projects.

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Product Develop Impact Case Study 87

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

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Strategy Fundraising Social Media Nonprofit 266

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. The next step is to develop everything from scratch, including performing integrations with all of your other software platforms and building all the dashboards and visualizations for your performance metrics.

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Software Build Analytics Associations 321

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

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Results Action Metrics Rate 62