article thumbnail

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Those written goals will serve as an overview map for you and your leadership team. Need help with that?

Marketing 246
article thumbnail

Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Create a heat-map to show them where they live, or a series of charts to breakdown their values.

Analysis 105
article thumbnail

Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

article thumbnail

Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

article thumbnail

Data as Decision in Grantmaking

sgEngage

Data is part of the tracking and monitoring innate to grantmaking and can be part of intentional organizational learning processes. Datamaking can enhance capacity building efforts through group questioning and analysis. For datamaking, visuals like charts, diagrams, or maps are important for more than data collection.

Data 96
article thumbnail

DIY Social Media Management

Amy Sample Ward

Track your organization and your cause. Create a shared tracking space for your team or whole organization. Content Map. Why create a content map? Supports tracking and analysis for message and call to action response. Supports tracking and segmenting. Monitor multiple channels at once.