Remove Analysis Remove Map Remove Measure Remove Track
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Those written goals will serve as an overview map for you and your leadership team. Need help with that?

Marketing 246
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

professionals

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5 Tips for Effective Healthcare Grantmaking

sgEngage

Measure your outcomes and tell your story. In healthcare organizations, it is vital to be able to show quantitative measurement of your impact, whether you are showing the community benefit impact, tracking dollars spent delivering direct services or reporting back to donors. Augment your reporting with data analysis.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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DIY Community Engagement Metrics

Amy Sample Ward

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Presentation.

Metrics 219
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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

The work is tracked in a shared spreadsheet and accompanying meeting notes. ” What are the metrics for measuring your content? I have an editorial calendar where I map out themes for the year – topics that relate to being a networked nonprofit, measurement, capacity building/training, and social media.

Content 101
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

After completing the research phase, you’ll work with your partner agency to identify clear key audiences, define the campaign’s goals, and build frameworks for tracking its performance. Conducting a marketing opportunity analysis. Start by mapping the journey your supporters follow when engaging with your organization.

Mail 52