EveryAction

APRIL 6, 2017

Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else. Automation is not a cure-all for your comms and shouldn’t be billed as such.

Marketing 104

Marketing Question Nonprofit Social Media 104

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. It has to resonate with your audience and connect back to your school experience.

Practice 107

Practice Tips Social Meme 107

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Care2

OCTOBER 19, 2010

Influence comprises several metrics, which can mostly be summarized within these categories: Reach. Simply put, reach is about the size of your audience and how many people see your social advocacy messages. Reach features your largest success metric number—the number of people who see (potentially) your message.

Social Media 64

Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. Is Twitter A Traffic Tool, Not. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets. The rest are coming from other twitter users. Maybe he'll get on Twitter.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. In the preliminary analysis we are seeing some useful trends and some areas that will require more examination.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97

Measure Policy Social Media Green 97

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! This is great for use in your Twitter messages but also in emails or even text messages. Tags: presentation webtools analysis community mapping listening notes tools webinar women womenwhotech. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. On Twitter, a start up company got 100 great marketing ideas for free, women raised $6,000 in a day and a wooden toy maker in NH got a nationwide contract. I got to meet KDPaine at the eMetrics Summit!

Social Media 50

Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Listening is typically used by nonprofits to provide better customer service, correct misconceptions, and other ways to support external audiences. applications as a way to actively engage conversations between Airmen and the general public." The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The Some analysis questions: What points were the participants in the room tweeting? The Colorado Trust blog has notes here.). Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. One example recently was I post I wrote about a Twitter tool.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

There's nothing like having an audience to see where you got inside your own head too much. Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's the key metric? Tags as a metric. I also like to practice my storytelling skills.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. Also, I think a lot of nonprofits are in the early implementation stage and to be able to get to traditional ROI - they need experience guided by tracking insights and metrics. Numbers need context - and that context - insight - can help with improvements.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This idea came to me from Twitter. One thing I've come to appreciate Twitter is that it allows me read the thoughts, ideas, and musings of lots of smart people and thought leaders in many different disciplines. And, if nothing else, Twitter can be a terrific muse and stimulate creative thinking.

Marketing 70

Marketing Blackboard Social Social Media 70

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Step 2: Examine your nonprofit’s online audience and digital brand.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

We’re one of the only websites in the world to have fully integrated with Open Graph, so we recommend using Causes.com as a campaign hub for engaging various online audiences (Facebook, Twitter, website, email list, Causes) in deeper action-taking. 6. How should they think about measurement of successful strategy?

Music 114

Music Facebook Nonprofit Action 114

Tech Soup

APRIL 2, 2012

" In addition, we'll be blogging here, tweeting updates on Twitter , and posting updates to Facebook , so stalk us for links to golden nuggets of tech wisdom. We'll also discuss the post-disaster operations analysis and triage processes. "The Online Nonprofit Technology Conference will let you connect with.

Conference 44

Conference Technology San Francisco Disaster 44

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. The best part about Project Aware is that they connect well with their audience on social media. Twitter Statistics For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Qgiv

OCTOBER 5, 2021

Identify your audience. Conduct post-campaign analysis. You should also plan to communicate the urgency of your campaign to your audience. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Identify your audience.

Campaign 69

Campaign Practice Giving Social Media 69

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization.

Management 52

Management Donor Guide Retention 52

Forum One

AUGUST 20, 2008

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt. In this case.

Influence 52

Influence Social Media Internet Web 52

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Select the KPIs that are most relevant for your goals and your app’s target audience. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis.

Effective 52

Effective Marketing Press Review 52

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It?

Causes 48

Causes Facebook Social Media Advocacy 48