Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. For example: 1. Breaking news that communicates the story of your mission and programs.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. Focus on Target Audiences. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 236

Facebook Fundraising ROI Virginia 236

Whole Whale

APRIL 5, 2024

X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics. These are given as CSV downloads with no way to filter or analyze.

Library 104

Library Influence Demographics Nonprofit 104

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65

Track Twitter Analytics Metrics 65

Candid

JANUARY 24, 2024

550 +36% 162,288 +282% X (Twitter) 141,815 -2% 472 -73% N/A N/A Youtube 10,657 +24% 357 +52% 621,579 +184% TikTok 1,853 +437% 658 +30% 221,994 +526% *Engagement includes reactions, comments, and shares. There’s a stable audience, but historically they didn’t engage much. X (Twitter) is not doing so hot.

Social Media 52

Social Media Data Strategy Media 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart).

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. I know from my past data that my audience also loves practical cheat sheets too. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience. How can you make your video more searchable?

Search 59

Search Alternative Social Social Media 59

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For example, shortly after Elon Musk’s acquisition of Twitter, the company’s entire accessibility staff was laid off.

Social Media 94

Social Media Media Strategy Social 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. Make your blog the place where you produce original content that’s tailored to your audience. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. Stick to Facebook and Twitter.

Social Media 251

Social Media Media Social Slides 251

Neon CRM

SEPTEMBER 1, 2023

Fundraising How To Calculate Donor Lifetime Value (And Why It Matters) 8 min read Read Now Align On Your Audience for Marketing and Communications Another place you may run into a disconnect with your board is regarding your nonprofit’s audience and where to reach them.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users. .”

Metrics 129

Metrics Facebook People Change 129

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. Round up metrics such as your: Fundraising total. Define the problem.

Guide 109

Guide Giving Nonprofit Metrics 109

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Name: Carie Lewis. Website: HumaneSociety.org.

United States 236

United States Social Media Interview Examples 236

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. LinkedIn is a platform focused on professional networking and growth, so you need to be mindful of LinkedIn’s audience when creating content to post on the platform. Reaching out beyond your current audience isn’t always easy. Use LinkedIn Analytics.

Linkedin 52

Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

Attitude 97

Attitude Social Media Measure San Francisco 97

Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

AccelEvents

SEPTEMBER 1, 2021

Your target audience demographic. Other features like an event app might be something that you want to promote during the marketing, as this can boost audience reception towards your event. . You might find this to be a more effective way to reach your target audiences. For budgeting purposes identify: The main event goal(s).

Marketing 105

Marketing Virtual Sponsor Social Media 105

Amy Sample Ward

JULY 29, 2011

And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Metrics Template. DIY Community Engagement Metrics. We are not actually engaging with every member of our service area, we don’t know who they all are or what they all do.

Social Media 178

Social Media Public Media Community 178

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not Prioritizing Audience Engagement.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some.

Analysis 50

Analysis Twitter Social Network Network 50

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 83

Software Virtual Integration Analytics 83

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. For your audience to engage with your organization willingly, the conversion process should be simplified. What posts generated the desired audience action? Make a content plan based on the specifics of each platform.

Marketing 88

Marketing Create Nonprofit Platform 88

AFP Blog

MAY 9, 2016

Facebook, Twitter play different roles in connecting mobile readers to news | Pew Research Center : "Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content, according to a new Pew Research Center analysis of audience behavior metrics from 30 news sites. (..)

Roles 20

Roles News Research Mobile 20

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 217

Social Media Media Avatar Organization 217

AccelEvents

JULY 20, 2020

A virtual event allows for a more diverse audience and it will be important to bring them together in an interactive way. Options for monetizing usually include advertisement spots or hotspots which link to their own advertisement space where sponsors can interact with the audience. Do You Provide Any Analytics, Insight, Or Metrics?

Virtual 94

Virtual Platform Question Broadcast 94

Zen and the Art of Nonprofit Technology

SEPTEMBER 13, 2010

But since I’m not on twitter anymore, and I don’t read my RSS feeds as often as I should. I know for many of you this is old news. In July, Idealware published the Nonprofit Social Media Decision Guide. It’s great – chock full of good information, and some very, very interesting research.

Social Media 129

Social Media Media Work Social 129

Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. Make this an everyday habit so that you become the master storyteller of the insights within your reports and help a broad audience understand complex data. Twitter Blue is one of the first major social media subscription models that has emerged within the last year.

Social Media 52

Social Media Trend Storyboard Montana 52