Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

I created Excel for Evaluation , a series of more than 25 video tutorials with real examples from nonprofits, to share my favorite techniques with nonprofit leaders like you. Data analysis is a process, not a one-time thing. You can follow this syllabus to boost your skills at all stages of the data analysis process.

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Data Tutorial Chart Statistics 139

The NonProfit Times

APRIL 18, 2024

The individual organizations making the two lists (the best nonprofits to work for and the rest) during a given year vary but the metrics track over the years, giving something that looks like longitudinal data, with external pressures such as the economy generating rises and dips in their fortunes that largely pass the smell test.

Data 52

Data Work Aggregator Attitude 52

NonProfit Hub

DECEMBER 31, 2020

The major thing to remember is that you don’t need to make outright demands or requests, but subtly touch upon topics of interest after careful research and analysis. Also, every page needs to be evaluated on a frequent basis to generate optimal results. Content auditing is essential. Videos are great for embedding links.

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Tips Content Plugin Video 70

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Track donation source data to optimize outreach channels.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

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Analysis Reflection Experiment Time 50

Allegiance Group

APRIL 15, 2024

Evaluate peer organizations to identify your peers’ strengths and weaknesses, compare them to yours, and find opportunities to differentiate your organization. Conducting a marketing opportunity analysis. Track trends. Peer organizations. Identify and define specific parameters. Choose impactful visuals.

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Mail Fundraising Nonprofit Channel 52

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2012

Most attention to scaling social impact has tended to focus on replicating programs to extend service delivery. Likewise, nonprofits need to figure out how to do a better job setting some limits with grantmakers who want to interfere too much, while proactively establishing and tracking success measures.

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Seattle Measure Conference National 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2012

The session was about transparency and conducting evaluations. One of the takeaways was that in order to pursue this type of learning, organizational culture was the key indicator to success. Peter’s post shares some ideas about cultivating a learning culture and while written for funders, these are applicable to nonprofits.

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Conference Learning Effective Organization 92

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. With clearly defined objectives, you’ll have guideposts to refer back to throughout the process and keep your team on track.

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Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. If you are using a RSS reader, evaluate if it is still works for you. It can help you evaluate whether a tool is really valuable. Take Breaks.

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Awareness Tips Social Media RSS 100

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

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Marketing Tips Online Analysis 55

NTEN

APRIL 16, 2009

Many programs, when evaluated, have been shown to be ineffective or have negative outcomes. There are some key elements to look for when your organization is ready to evaluate a performance management data system. It's time to develop your organization's theory of change, to make sure you track the "right" information.

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System Management Evaluation Demographics 40

Tech Soup

JANUARY 29, 2015

The CEOs of BBB Wise Giving Alliance, Charity Navigator, and GuideStar USA published a second open letter last year with the express goal to "crush" the overhead myth, the idea that overhead ratios should serve as the sole basis for evaluating nonprofit performance. Bridgespan Group Nonprofit Cost Analysis toolkit.

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San Francisco Ratio Nonprofit Interview 36

Connection Cafe

JANUARY 29, 2020

With tech playing a more important role than ever before in the nonprofit sector, investing some time and attention in strengthening your digital operations is definitely a smart move. Outlining these details now will help keep your whole team on track as you get to work. Let’s get started! What is a Tech Plan?

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Tech Develop Strategy Guide 42

Amy Sample Ward

JUNE 6, 2011

Yes we have an accessible and attention span limited world thanks in great deal to the internet. How do you evaluate your programs and services? Not just monitoring twitter or tracking who the influential reporters and bloggers are that discuss our programs or issues. But I’m not talking to random individuals.

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Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way.

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Goal ROI Wiki Metrics 50

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Effective donor management is crucial for nonprofits.

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Management Donor Guide Retention 52

DNL OmniMedia

FEBRUARY 16, 2022

The digital environment is a loud and busy landscape; competition for donor attention is at an all-time high. Without one, your digital marketing strategy can become a confusing echo chamber that risks losing donors’ attention. Phase 4: The Analysis Stage. Phase 4: The Analysis Stage. Phase 1: The Identification Stage.

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Digital Strategy Create Phase 98

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. Nonprofits that work on issues outside of those realms found it harder to garner new supporter attention and support.

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Fundraising Gift Digital Trend 106

Neon CRM

SEPTEMBER 5, 2023

While it’s going to require a lot of hard work and careful attention to detail (you’ll get way too familiar with proper USPS street address formatting), the actual strategy part of the equation is pretty simple. Set milestones and deadlines to keep the project on track and assess progress regularly.

Data 52

Data Donor Map Test 52

3rd Sector Labs

APRIL 4, 2014

We live in a multi-media world, and there is a lot of competition for people’s attention – a lot of ‘noise’ Fundraising campaigns used to be characterized by a single message to all prospective donors. Can you talk a bit about why these three need to be evaluated together? GARY: Ditto. GARY: One step at a time.

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Data Technology Strategy Fundraising 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. KD Paine offers a great framework for matching tools with data collection and analysis tasks. Content Analysis Tools: Radian 6 and Netvibes.

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Measure Social Media Tools Media 115

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! We will target our major donors and monitor our CRM to measure donation sizes to stay on track.” Pay attention to what different segments of your audience need from you. Conduct post-campaign analysis. Optimize your donation form.

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Campaign Practice Giving Social Media 69

DNL OmniMedia

OCTOBER 5, 2020

Your mobile app will allow you to collect and track these data points. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Additionally, keep track of any major announcements from nonprofit stakeholders in the tech world. Extend your network.

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Effective Marketing Press Review 52

Whole Whale

JULY 10, 2021

Have an internal point person executing the plan and creating a wrap up analysis with learnings for next year (this doesn’t have to be your classic fundraising person either). New volunteers will be evaluating new nonprofits based on rating sites. Track your progress. Draft a Giving Tuesday quarterback. Check your reputation.

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Ideas Giving Calendar Facebook 111

Everyaction

OCTOBER 5, 2016

Impact Convergence 2016 brings together leaders, practitioners, and professionals from around the globe who are interested in impact and evaluation. Fast track your path to impact and join a movement of others passionate about changing the world. Social Value International / Atlanta, GA / $225. It is our turn to make history.

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Conference Calendar DC Washington 111

Amy Sample Ward

FEBRUARY 24, 2011

Technology in the analog period was usually defined only as hardware or software, it looked like desktop computers and a server room, and it got as much attention from the organization as a whole as the employee handbook. Now, we evaluated tools based on who was using them, and how. Analog Tactics.

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

Something that got a lot of attention (we did have it set up on a large plasma screen in the registration area) was the display of our nmc2009 conference tweets using VisibleTweets one of the best visualizer tools I’ve seen- here is the embedded version (well the cheat way of embedding with an iframe). I am not sure we need the scribe (e.g.

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Social Media Media Social Flickr 81

NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. We monitor sites in real time, evaluate what's necessary to respond to, develop responses with PR, deliver responses the same way generated, monitor following conversation and alert Communications in daily meetings. Have a response process.

Social Media 62

Social Media Media Cancer Social 62

sgEngage

DECEMBER 10, 2010

The Right Donor Data Transfer There is a lot of time and attention on what goes into getting someone to make an online gift. Apple’s track record on corporate and social responsibility is spotty at best. Apple doesn't have a good track record with helping the nonprofit sector. Not to mention getting receipting right.

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Trend Nonprofit Blackbaud Aggregator 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Need to track down the cost of the most expensive Van Gogh) It can be difficult to put a dollar value to intangibles in social media.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The report is based on an evaluation of available literature and interviews with 25 experts from a number of disciplines. Given that developments in this field are at in the embryonic stage, the report provides some helpful signposts rather than definitive answers. There are many labs working on projects.

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Policy Social Media International News 103

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate.

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Process Content Digital Marketing 98