A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%. If you have a much lower conversion rate, we recommend evaluating the page you are sending users to.
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