Connection Cafe

JULY 24, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Take the short survey. Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research?

Survey 39

Survey Benchmark Content Marketing 39

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41

Care2

JANUARY 21, 2013

Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey.

Benchmark 69

Benchmark Survey Video Uganda 69

Pamela Grow

FEBRUARY 27, 2024

Marketing is not just about producing powerful content and sharing it on your platforms. If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

OCTOBER 19, 2023

Access to Exclusive Content One of the primary benefits of joining a membership-based organization is gaining access to exclusive content. If you’re looking for a good way to start offering exclusive content, try a members-only newsletter. Partner discounts with related organizations can also be a significant incentive to join.

Benefit 52

Benefit Associations Nonprofit Grant 52

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Connection Cafe

JULY 12, 2012

In addition to having a very well formatted website and some catchy social media content, the study itself is useful to nonprofits looking to engage those in their 20s and 30s in advocacy and fundraising. The 2012 report found that 77% of millennials surveyed have smartphones. You can download the full report here.

Survey 35

Survey Stats Brain Social Media 35

Get Fully Funded

JULY 21, 2022

Tie your fundraising to your advocacy efforts. Tie your fundraising to your advocacy efforts. When you tie your online fundraising to your association’s advocacy efforts, you’ll contextualize your campaign. Plus, you’ll help members make the connection between their donations and your advocacy success (or lack thereof).

Virtual 52

Virtual Tips Fundraising Advocacy 52

Tech Soup

MARCH 19, 2013

We released our report on the 2012 TechSoup Global NGO Cloud Survey in September of 2012 and have now had more time to ponder the findings and talk to several of you about what you think of them. We publish articles, blog pieces, newsletters, web content, and conduct trainings and webinars every day across our network.

NGO 48

NGO Survey Global Knowledge 48

DNL OmniMedia

MAY 25, 2022

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. The more your audience enjoys your content, the more time and energy they’ll give to your organization. Step 3: Design your market research survey.

Research 52

Research Marketing Survey Nonprofit 52

Blue Avocado

JANUARY 23, 2024

Often, this means conducting periodic focus groups, needs assessments, or surveys. It is important for the committee to have a clear content or operational focus. Alternately, you might be thinking about building an advisory committee around advocacy. For more on the role of advocacy in nonprofits, check out this article. ︎

Voice 88

Voice Community Structure Nonprofit 88

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 37

Content Communication Marketing Strategy 37

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Need a quick refresher? No worries, it’s been a long year — I got you. When a user downloads that image, it registers as an “email open.”).

Mail 108

Mail Spam Rate email 108

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. To learn more about your audiences here are some useful tools and strategies you can use: User surveys Social listening Interviews.

Marketing 47

Marketing Impact Create Tips 47

Connection Cafe

AUGUST 21, 2012

Since advocacy as a topic and a career are both near and dear to my heart, I wanted to give you a preview of some awesome advocacy content that you can expect to see. First, my colleague Emily Goodstein will be presenting Out of the Box - Advocacy Superheroes. We are just 40 days away from bbcon 2012 , can you believe it?

Advocacy 35

Advocacy America Sound Module 35

Everyaction

MAY 29, 2018

Our Feeding Wisconsin Hunger Fighter program is our advocacy program. Registrants give us a little bit of information about themselves and in return we connect with them with rich advocacy and hunger-related content at the state and federal level. Speaking of your advocacy programs, I was impressed with your advocacy forms!

Wisconsin 44

Wisconsin Feeds Hunger Advocacy 44

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 30

Content Communication Marketing Strategy 30

sgEngage

MAY 31, 2023

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises.

Donor 72

Donor Registration Map United Kingdom 72

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Customer survey: Customer surveys can be done on social media or through email follow up. Or send them a message to let them know that you appreciate the support! .

Virtual 95

Virtual Marketing Guide Stream 95

The Modern Nonprofit

MARCH 2, 2021

They do pretty much everything online – from dating and movies to advocacy. Once they get there, you’ll want to make sure your content looks good and is easy to use. They’re accustomed to a high level of connectivity and instant gratification. They have multiple social media profiles and check their phones frequently.

Causes 124

Causes Support Volunteer Generation 124

Care2

APRIL 11, 2013

There were 55 of the country’s leading nonprofits surveyed for this study, including the American Red Cross, Oceana, American Heart Association, AARP , and Human Rights Watch. Users were more than twice as likely to like, share, or comment on a Photo post than any other content.

Facebook 69

Facebook Twitter Benchmark Social Media 69

Everyaction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. That’s why all EveryAction’s online donation and advocacy forms come mobile optimized.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

JANUARY 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thanks for participating!

Survey 28

Survey Social Media Advocacy Case Study 28

Nimble AMS

JANUARY 20, 2022

This means putting more of your staff’s effort on those areas that will drive the greatest impact with today’s members: individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. . Ensure your board: . Is reflective of your membership .

Associations 78

Associations Studies Trend Data 78

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

According to this recent nonprofits and mobile survey summarized on the NTEN Blog , only 16% of the surveyed nonprofits plan on having mobile websites in 2011 compared to 90% of surveyed nonprofits use email marketing and social media in their engagement strategies. Also for your email messaging.

Integration 97

Integration Mobile Conference Strategy 97

DNL OmniMedia

MARCH 24, 2021

advocacy opportunities, matching gift and volunteer grant information, event calendar, and more. Contact Information: This includes contact information for key staff members, contact information for your headquarters, and potentially an embedded survey form to submit inquiries. Web Design Project Step 4: Plan and draft initial content.

Project 59

Project Web Build Websites 59

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Customer survey: Customer surveys can be done on social media or through email follow up. Or send them a message to let them know that you appreciate the support! .

Virtual 52

Virtual Marketing Guide Stream 52

M+R

FEBRUARY 5, 2021

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. One hot take: We did an informal survey of several groups, and while we found that most are not yet using peer-to-peer texting to reach their mid-level donors, the handful of organizations who are doing so are getting GREAT results.

America 106

America Digital Audience Channel 106

Connection Cafe

JUNE 21, 2018

Why do I count Facebook boosting/content promotion as a strength? Because page owners can at least pay to get their content in front of their supporters, something denied (for now?) For example, you might use email to encourage people to share content socially or use Facebook to build your email list. . Pay to play.

Facebook 44

Facebook email Nonprofit Social Media 44

3rd Sector Labs

AUGUST 4, 2014

Think about our friends in the advocacy world. ” Reach out and invite your donors to tell you more about themselves – offer polls and surveys, ask for feedback on website content, and use social media. They know as well as anybody that building a base of support for an issue or a candidate STARTS with the data.

Data 130

Data Database Donor Problem 130

DNL OmniMedia

JANUARY 15, 2021

You also gain a full picture of the software your team is currently working with, which can inform your fundraising, advocacy, stewardship, and technology-related efforts going forward. In this stage, we help guide your team through internal surveys to understand your current use of technology. What are you using those solutions for?

Evaluation 52

Evaluation Tech Technology Consultant 52

Care2

JUNE 30, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Answer a survey? Take a quiz?

Social Media 40

Social Media Advocacy Online Tips 40

Nimble AMS

MAY 8, 2023

The organization offers three pathways for members, providing diverse resources and content to guide nurses throughout their career development. Send out routine surveys to ensure your organization is providing enough benefits and follow up on how you will make changes in member meetings. Encourage professional development.

Celebrate 25

Celebrate National Associations Tips 25

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

In the survey, they found most nonprofits plan to focus on social media & advertising, fundraising and email marketing to build out their marketing strategy over the next three to five years. Level of advocacy and device preferences when engaging with the organization are less commonly known. .

Studies 17

Studies Gartner Marketing Integration 17

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2015

All Staff on Twitter In Support of the Organization’s Communications Strategy : Human Rights Watch has all staff using Twitter as their personal brands to share content from the site and build their networks in support of the overall goals. Here’s an example of some survey questions you should ask. Nonprofit Examples.

Social 50

Social Policy Arkansas Social Media 50