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The Five Building Blocks of a Digital Advocacy Campaign, Part 1

Media Cause

At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Which audience is key in taking the actions needed to achieve your advocacy goal?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For example, Plan International’s website : 2) Post 2-3 times weekly to your LinkedIn Page and respond to your followers. According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week. For example: 1.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. For the first time, readers could comment and share their opinions publicly on a piece of online content.

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Identify Your Own Story .

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TikTok Strategies for Making a Real Impact

Media Cause

TikTok has emerged as a powerful platform for advocacy and social justice, enabling individuals and organizations to build large followings and drive meaningful change. The Power of TikTok Advocacy: Using the Platform to Drive Change Take @thatpyschnp , who regularly rallies her 300k+ followers to take action for progressive causes.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Averaging 200 interactions per post on Facebook (this includes comments, likes and wall posts). Summary of ROI.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads.

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