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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. To answer these questions and put experts’ advice to the test, I decided to ask my peers. For example, our preference for video content rings true.

Advice 98
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221
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Q&A: Fundraising Best Practices When Connecting With Diverse Audiences

Bloomerang

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Any advice on how I can help balance the scales, between discussion and action? In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices.

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Budget for Communications and Marketing When Proposing New Initiatives

The MatrixFiles

I was really impressed with the advice from Megan Yost, Senior Vice President and Engagement Strategist at Segal Benz. Her advice? Megan’s advice is brilliant. I love this advice from Megan, which is why I’m blogging about it.

Proposal 246
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Setting The Tone: The Impact of Music Choice in Video Development

Association TV

The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. So, let’s strike a few chords and give you some advice on the topic, shall we? cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos.

Music 293
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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

I’ve told these stories before, but I’m referring to them again because they highlight advice that can help associations find stability when chaos threatens. Initiatives that impact a broad audience or community Outcomes that deliver strategic goals and objectives for all participants. Help your association elevate its reputation.

Milwaukee 221
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To Get Close to Members, Follow MarTech Trends

.orgSource

There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback. You can build more collaborative teams.

Trend 221