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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

Does your governance structure help or hinder your progress towards goals? What activities would make your association better prepared to respond to changes in your members’ needs and the business environment? Finally, it allows for course correction if the path the organization is following isn’t productive.

Advice 170
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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. A good plan has enough detail in it to adequately explain each strategy and activity. Your answers will give your fundraising plan structure and allow you to move forward with this important task.

Structure 122
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Recognizing and rewarding mutually supportive activities and behavior. Be ready to seize opportunities when they arise or set a new course to avert disruption.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Seek Lasting Value Of course, there are all kinds of partnerships. Ongoing cross-functional activities that deliver lasting value. The board meeting agenda, the website update, and filling staff vacancies, are everyday tasks that make it easy to defer activities that don’t require immediate attention. There are no members.

Milwaukee 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Recognizing and rewarding mutually supportive activities and behavior. Be ready to seize opportunities when they arise or set a new course to avert disruption.

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Get More Out of AI, Start Chatting

.orgSource

Develop a chatbot that recommends relevant resources, such as whitepapers, webinars, or online courses, based on a member’s current needs and interests. This information is worth a read whether you are actively shopping or just interested in understanding the possibilities. There are two types of chatbots.

Las Vegas 221
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Information: The Better Half of IT

sgEngage

Data fuels most activities in a nonprofit. Your organization’s aggregated or synthesized data is more like a complex carbohydrate that provides fuel for sustained activity. Our environment is telling us how important our data is by how hard we work to protect it. How do I care for my data? That’s okay!

Chart 89