Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

.orgSource

MAY 29, 2023

Organizations of all stripes were quick to issue statements confirming their commitment to diversity, equity, and inclusion. On the other hand, these barriers may be preventing some organizations from moving their ideals to action. Gather information and resources from organizations that are successfully implementing programs.

Associations 221

Associations Reflection Leadership Training 221

Nonprofit Tech for Good

MARCH 31, 2021

If you work at a charitable organization and have not yet taken the survey, then please do! 9) 37% actively implement a year-round search engine optimization (SEO) strategy. 9) 37% actively implement a year-round search engine optimization (SEO) strategy. At the core of the project is the 2021 Global NGO Technology Survey.

Websites 363

Websites Stats Data NGO 363

Bloomerang

MAY 20, 2024

I really like it; it’s built in a way that a lot of membership organizations that also accept donations are going to be really excited about.” You can pair these groups with activity, engagement, or other data to tailor communications and drive more impactful strategies.

Management 113

Management Profile Analytics Track 113

Nonprofit Tech for Good

SEPTEMBER 23, 2012

The Social Media for Nonprofit Organizations LinkedIn Group reached 40,000 members today – a benchmark that took three years, 323 days, and countless clicks of “Flag as Promotion” and “Block & Delete” to keep the group as spam free as possible and on its trajectory of growth. Attention Nonprofits!

Linkedin 192

Linkedin Social Media Group Spam 192

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! So, organizations did a more effective job of driving participation and fundraising rather than creating more events. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers?

Blackbaud 81

Blackbaud Report Fundraising Benchmark 81

Candid

MAY 16, 2024

How does leadership diversity vary by organization size, revenue, subsector, and state? They’re also more likely to lead the smallest organizations—as measured by annual expenses—than large ones. This suggests that the racial leadership gap is especially large for larger organizations.”

Demographics 119

Demographics Nonprofit Leadership Data 119

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Bloomerang

MAY 28, 2024

They need a supportive culture of philanthropy flowing throughout the organization that actively engages other staff, board, volunteers, and current donors to strengthen discovery, cultivation, solicitation, and stewardship activities. Fall in love with the work of your organization. Develop a personal case for support.

Advice 73

Advice Job Fundraising Texas 73

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Online revenue growth has plateaued. Social media fundraisers are making a dent.

Benchmark 81

Benchmark Digital Report Learning 81

.orgSource

OCTOBER 17, 2023

That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. CITE folded the evaluation process into their ongoing activities.

Evaluation 251

Evaluation Government Director Facilitation 251

Candid

SEPTEMBER 9, 2022

Candid’s 2022 Nonprofit Compensation Report can help fill in the gaps when it comes to benchmarking compensation. With reliable and accurate information on compensation, organizations can support their recruiting activities while staying compliant with IRS requirements. Compensation for CEOs .

Report 105

Report Benchmark Nonprofit Trend 105

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work.

Benchmark 58

Benchmark Library Generation Impact 58

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

The NonProfit Times

MAY 20, 2024

In announcing the release of Bloomerang Membership Management , the firm cited a study by Dynamic Benchmarking and Kaiser Insights that found implementing a member engagement plan led to a between 6 and 12% increase in membership renewals. The pairing potentially makes available millions of dollars for organic growth and acquisition.

Platform 52

Platform San Diego Management Indianapolis 52

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

Aggregator 169

Aggregator Associations Activities Active 169

Care2

JANUARY 21, 2013

Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube.

Benchmark 69

Benchmark Survey Video Uganda 69

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Connection Cafe

APRIL 6, 2020

How are those fundraising organizations going to thank and steward those new donors? According to research : An average organization with a database of 50,000 records could be wasting up to $3,200 per mailing due to inaccurate addresses and deceased records. Tons of organizations are offering free training – including Blackbaud!

Activities 47

Activities Active Activism Develop 47

ASU Lodestar Center

SEPTEMBER 22, 2021

With the recent pandemic, civil unrest and racism conversations front and center, nonprofit organizations are working overtime to serve communities deeply affected by these issues. On top of it all is the reality that the diversity needle has not moved much in board of directors’ positions at nonprofit organizations.

Help 96

Help Strategy San Diego Iowa 96

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Enter: influencers.

Conservancy 80

Conservancy Influence Mail Headline 80

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

MARCH 27, 2024

Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors. Start where you are and be realistic about the mindsets of those in leadership across your organization. Women give, and you want them to give to your organization!

Philanthropy 88

Philanthropy Strategy Fundraising Indiana 88

EveryAction

MAY 2, 2023

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Either way, we think activating your supporters should be easy and effective.

Advocacy 222

Advocacy Action Support Help 222

sgEngage

JANUARY 16, 2024

Use the Most Effective Online Fundraising Tools If you haven’t explored the apps, online tools, and upgrades now available to help your organization raise more money, more effectively, now is the time. Most donors contribute not only to the mission of the organization but also to the staff.

Effective 76

Effective Tips Fundraising Blackbaud 76

M+R

AUGUST 23, 2023

By jumping in on evergreen trends, your organization’s content could become part of the ride. Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. If you’re looking to boost engagement (and who isn’t?),

Team 81

Team Meme Sound Trend 81

Media Cause

FEBRUARY 16, 2024

While most organizations cut their marketing budgets first when times are tough, those who “keep the lights on” typically reap the benefits. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Below, a few of our agency’s top experts share their take.

Benefit 64

Benefit Marketing Change Time 64

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. For certain nonprofit sectors, the eNonprofit study cites real world activities as a possible cause. based national nonprofits in 2012. percent to 4.5

Rate 235

Rate email Ideas Trend 235

M+R

DECEMBER 1, 2023

After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. Email… stabilizing? Who was down? The people who showed up, gave more. Can’t wait!

Giving 97

Giving New York City Channel Trend 97

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Organizations with smaller list sizes have better response rates. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Whole Whale

NOVEMBER 10, 2021

In over 99% of cases, investing in a mobile app is the exact wrong investment for your organization to stay competitive on mobile. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app.

Mobile 96

Mobile Build Benchmark Rate 96

CauseVox

APRIL 13, 2022

After seeing thousands of organizations raise millions of dollars with peer to peer fundraising campaigns, we have put together this quick guide to show you how you can engage with your community to run a winning peer to peer fundraising campaign in 2022. Flexible metric counting for donations, activity, and impact.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). If “open” means something different, do active list definitions need to change too?

Mail 106

Mail Spam Rate email 106

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . How are organizations mitigating this new reality, and what are they trying, testing, and innovating? Read time: 4 minutes.

Fundraising 108

Fundraising Gift Sample Benchmark 108

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. The initiative, in which this author is actively involved, is supported by the Association of Fundraising Professionals and GivingTuesday. What works for one organization might not work for you!

Hype 52

Hype Research Marketing Benchmark 52