sgEngage

JANUARY 26, 2024

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

Philanthropy 73

Philanthropy Measure Influence Trend 73

The Modern Nonprofit

OCTOBER 17, 2023

Estimated Reading Time: 3 minutes Supercharge Giving Tuesday Contributions with an Optimized Donation Page With #GivingTuesday just around the corner, it’s the perfect time to put our heads together and think about how we can forge the best experience for those kind-hearted souls who are looking to support our mission.

Donation 105

Donation Giving Badge Headline 105

Candid

JUNE 28, 2023

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. In addition, they are using the Pledge as an opportunity to create a supportive learning community.

Interview 105

Interview Network Pledge Donor 105

Bloomerang

SEPTEMBER 7, 2022

How to create your end-of-year fundraising content to maximize the campaign impact. It contains all your key supporters, near and far, old and new. How do we initiate new financial support, even when they’ve already done so earlier in the year? It’s okay to ask donors for support again. Add in your new leads.

Content 84

Content Donor Fundraising Headline 84

Pamela Grow

OCTOBER 14, 2023

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. Or Give Your Supporters A Break. Emphasize the tangible impact of their generosity. Bring them as close to the action as possible. I see crap like this every day. On LinkedIn. In my inbox. And it pisses me off. Truth bomb.

Donor 52

Donor Brain Headline Newsletter 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

JUNE 5, 2023

As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match. The similarities end here because the potential scale of the reach and impact are incomparable. Looking for benchmarks?

Conservancy 80

Conservancy Influence Mail Headline 80

Media Cause

JULY 23, 2021

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page. Encourage viewers of your ads to take action. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52

Google Grant Headline Tips 52

Pamela Grow

MARCH 10, 2021

Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. to build relationships with your supporters.

Newsletter 88

Newsletter email Nonprofit Headline 88

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Seek to round out your campaign’s messaging by giving your audience a clear call to action to get involved or learn more.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. That’s just for pinning clothing and home improvement ideas, right?”.

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

M+R

JANUARY 24, 2022

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. Acknowledging a supporter’s relationship (e.g.

Effective 93

Effective Rhode Island Build Demographics 93

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. What Causes Do Donors Support?

Lesson 52

Lesson North America New York Kentucky 52

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

Donation page layout Only about 1 in 5 users who navigate to your donation page will actually complete a donation, so your work isn’t done once a supporter has clicked the donate button. Testing the number of options and they way they are displayed can help you find the most persuasive balance for your supporters.

Test 84

Test Digital Headline Language 84

Bloomerang

OCTOBER 4, 2021

You want to inspire them to take action and feel a certain way after they make their donation. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb.

Question 142

Question Donor Test Student 142

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux. What we’ll show you is how to build on your engagement opportunities and take action. It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM.

Yemen 50

Yemen Guide Support Social 50

Saleforce Nonprofit

SEPTEMBER 7, 2022

If you read today’s headlines, you might feel overwhelmed with everything that is going on in the world. Beyond the news headlines, there are great stories of people who are making a positive difference for peace. Since 2018, Salesforce is supporting the initiative and offers their offices as a stage for our events. I know I do.

Afghanistan 59

Afghanistan Headline Syria International 59

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . When the pandemic hit, BGCA quickly realized they needed to rethink their entire service delivery model in order to continue making an impact.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. The point is to get creative in how you capture info about your supporters. The same is true with your holiday email appeals.

email 230

email Raise Cancer Info 230

Allegiance Group

MAY 16, 2023

By understanding and implementing these strategies, you can make a meaningful impact on your nonprofit’s digital footprint while maximizing your available resources. By concentrating your efforts on well-designed, goal-oriented pages, you can drive conversions and make a significant impact on your organization’s mission.

Websites 52

Websites Alternative Nonprofit Conversation 52

Saleforce Nonprofit

AUGUST 5, 2022

5 Ways Brands with a Purpose Make Positive Impact. You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. Take CVS Health.

Companies 106

Companies Alaska Malta Philanthropy 106

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be Clear With Your Call to Action. Best Practices for Your Nonprofit Donation Page. Check out how the Eat.Learn.Play.

Donation 67

Donation Tips Rate Mobile 67

NonProfit Hub

FEBRUARY 11, 2021

Tell stories of the impact of their gift. Then share stories illustrating the impact their gift is creating. Share impact stories and ensure the donate button is easy to find. These emails help educate the donor on your mission and should show them how their gift is put to good use while thanking them for their support.

Donor 62

Donor Gift Newsletter Headline 62

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Stay up to date with current advocacy trends.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Qgiv

JUNE 9, 2021

Time and time again, this past year has proven that the right mix of vision, strategy, technology, and creativity can have a transformational impact on a community. Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need.

Strategy 59

Strategy Fundraising Test Collaboration 59

NonProfit Hub

SEPTEMBER 17, 2018

Turn those feelings into action! It’s easy nowadays to think a disaster is over once it leaves the breaking news coverage and newspaper headlines. For that reason, support disaster relief organizations year-round. If not, see how you can volunteer at your local branch to make an impact before the next disaster.

Disaster 67

Disaster Help Hurricane Headline 67

Connection Cafe

JANUARY 30, 2017

As soon as the news broke about this weekend’s executive order banning immigrant entry from specific countries into the US, the ACLU was ready to respond publicly. Is your organization clear on your position and action plan if your cause becomes a major local, national or international issue? Their Impact was Clear.

Headline 20

Headline Lesson Time Influence 20

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. The process looks something like this: The research supporting remarketing is compelling: 70% of website visitors who are remarketed to are more like to convert on your website. Live Chat Support. Zoho SalesIQ.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2018

Our need to support the wellness of staff has increased drastically in this time.” Larger nonprofits like the ACLU face the opposite challenge, as they grapple with how to absorb donations driven by political headlines and aspire to step into a larger role on behalf of under-resourced communities.

Build 80

Build Culture Time Environment 80

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. There are plenty of good reasons to tell stories, many of which can positively impact your bottom line. You may even want to set up a Google Alert or two for future reference.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Nonprofit Tech for Good

OCTOBER 31, 2011

Your supporters also now expect a more social experience from your website. Icons and buttons have strong appeal and impact in Web 2.0 Use bold for headlines. Make sure that your “Donate Now” button links directly to a page that asks for contact and credit card information, not to a general “Support Us” page.

Design 257

Design Websites Practice Widget 257

Connection Cafe

MARCH 16, 2020

While it’s not our place to predict the outcomes we might see in the wake of this virus, nor can we provide health or legal advice, we hope that offering the following ideas and resource s ( by no means a comprehensive guide ) might help you and your staff approach the COVID-19 situation with a degree of calm and a plan of action.

Arts 32

Arts Culture Resource Guide 32

Tech Soup

JANUARY 19, 2017

Review your thank-you emails quarterly to make sure the language is personal and fresh, and never miss the opportunity to suggest another follow-up action. Write less lengthy copy and better headlines. Embed a video to present a call to action. Improve donation pages with stronger headlines, photos, and calls to action.

Digital 36

Digital Marketing Game Headline 36

Connection Cafe

SEPTEMBER 8, 2014

These are all very simple actions that could work on your behalf to generate an awesome turnout. Make headlines and use social media to generate buzz. Here are two other great resources to help you make headline news: Five Ways to Ensure Your Event Makes Headline News. Let’s Talk Facebook ® and Events. Make it relative.

Headline 46

Headline Fundraising Press News 46

Nonprofits Source

JULY 9, 2018

Actionable tips for getting the most of our your investment in mobile giving. Now, your supporters can donate to your cause at any time, from anywhere (not only while at your event). Supporters can donate from anywhere, at any time, through your online or text message–based fundraiser. Reach A Larger Audience.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

NonProfit Hub

DECEMBER 5, 2014

Nonprofits have a habit of dropping the ball on their call-to-action landing pages. They think that once website visitors have clicked on “Donate,” “Volunteer,” “Support Us,” or “Get Involved” that they are already sold on getting involved. And no call-to-action. And that’s wrong. 1. Chicago Artists Coalition.

Causes 52

Causes People Slides Online 52

Care2

AUGUST 22, 2013

What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Call to Action. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71