Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Or offer them a discount on membership?

Create 169

Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Bloomerang

MAY 22, 2024

Instead of disrupting the narrative flow with external links or calls-to-action, donations become an integral part of the story itself. Focus on impact By integrating donation functionalities directly into digital narratives, organizations can capitalize on the power of storytelling to evoke empathy and inspire action.

Storytelling 80

Storytelling Digital Integration Blended 80

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

Content 47

Content Effective Strategy Measure 47

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Awareness Metric: Total Reach/Impressions.

Metrics 100

Metrics Social Media Measure Media 100

EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

Donor 284

Donor Track Facebook Campaign 284

Nonprofit Tech for Good

APRIL 17, 2021

During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time. Which of our partners could support us in a deeper way? 3) Reporting Is Everything!

Help 269

Help Retention Tips Template 269

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. Your emotions compel your body to take action. Emotional reactions captured in real-time.

Video 312

Video Share Social Social Media 312

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Finally, come prepared with the resources your committee members might need to spring into action.

Tips 333

Tips Fundraising Management Cancer 333

Association Analytics

APRIL 4, 2022

But don’t forget there could be value in creating goodwill and thought leadership with free services that you can’t always measure. Consider: Repurposing existing content and bundling it in a way that appeals to them. Consider: Repurposing existing content and bundling it in a way that appeals to them.

Hosting 321

Hosting Virtual Analytics Associations 321

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Byte Technology

AUGUST 24, 2015

So it’s little surprise that the massive proliferation of online resources has spawned a major problem: protecting website content from copyright infringement in the form of plagiarism or outright theft. Thankfully, there are preventative measures you can take to protect your web content copyrights.

Copyright 100

Copyright Content Websites Badge 100

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! We are very fortunate to have Nimble AMS.

Associations 148

Associations Missouri Measure Culture 148

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 82

Benchmark Blackbaud Report Online 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Ask yourself what information is relevant, timely, and actionable.

Data 104

Data Metrics Measure Goal 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Public knowledge, pressure (to change policy) and action increase in strategic areas. Our foundation is viewed a valuable information source.

Measure 101

Measure Social Media Foundation Reflection 101

Bloomerang

DECEMBER 21, 2021

In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . Then ask them if the story would inspire them to take actions that help you reach your short and long-term goals. . Do they prefer video content? Measure how successful your story is.

Storytelling 113

Storytelling Help Measure Audience 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

I also suggest that you pick up a copy of Kivi Leroux Miller’s “ Content Marketing for Nonprofits “ to also help you in your content strategy for next year. Since its release in 2011, our free content scheduling tool has been downloaded and embraced by hundreds of do-gooders and nonprofits across the nation.

Calendar 106

Calendar Measure Strategy Digital 106

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). The audience should set the tone for your campaign, including the messaging and content creation.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Nonprofits can utilize AR tools to allow volunteers and supporters to perform engaging and immersive actions that were, in the past, only done in person.

Attention 333

Attention Avatar Virtual Internet 333

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. What was the call to action, if any? Or did they raise questions for response?

Facebook 131

Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Alfred Prufrock : “I have measured out my life with coffee spoons.” For I have known them all already, known them all: Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons; New Feature: The Timeline. One of my favorite lines of poetry comes from TS Eliot’s The Love Song of J.

Life 135

Life Measure Facebook Profile 135

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Here’s a couple of examples. Organizational Branding.

Measure 102

Measure Facebook Practice San Francisco 102

Nonprofits Source

MAY 15, 2024

Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Association Analytics

MARCH 13, 2024

Once you’ve decided on how you’ll base your score, it’s time to put it into action. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Keep things recent to get the most accurate data.

Analytics 169

Analytics Associations Model Metrics 169

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. Content Management Systems (CMS): If you have a website, your CMS is how you create, modify, or delete content from your website pages. Simply put, MarTech is marketing!

Marketing 59

Marketing Platform Social Media Aggregator 59

Nonprofits Source

APRIL 3, 2024

Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. If you occupy the top spot on a relevant Google search results page, you can funnel that immense viewership to your membership marketing content. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

Analytics 111

Analytics Digital Tools Measure 111

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Pamela Grow

FEBRUARY 27, 2024

Measurable. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Marketing is not just about producing powerful content and sharing it on your platforms. Include clear calls to action (CTAs) to prompt audiences to take the intended next step.

Digital 59

Digital Marketing Create Social Media 59