Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

On January 1st, I wrote about my goals for 2009 using Chris Brogan's process of selecting three words or larger concepts to frame them. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Are you impulse adopting tools?

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

For more in-depth learning experiences, I do a pre-workshop assessment, but for this mini-workshop I did a living assessment in the room. Set realistic expectations and objectives for pilots, focus on learning and engagement. Let your stakeholders share their story and passion about your organization – from the heart and humor work.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

Here are six fantastic books that I read this year that help you gain 21st century skills like learning from failure, reflection, visualization, and more. If you’re doing social media and you’re trying to be perfect, get over it – you won’t learn how to improve what you’re doing. Schoemaker.

Skills 105

Skills Network Technique Evaluation 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

Small proof of pilots with insights and learning as the initial outcomes. At last year’s IS conference, some participants (mostly NGEN participants) used social media tools to share their learnings with their networks through tools like Twitter, Blogs, and Facebook. The answer? Criteria for Success.

Conference 93

Conference Social Media Atlanta Award 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. To take my learning deeper on social network analysis and mapping techniques and how they can be applied them to a social media strategy, I took a workshop with Marc Smith. Who liked each other, who didn't.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

By “pitch”, I mean opening the door to deeper engagement with your organization, whether through a quick conversation with someone who is learning about you for the first time or the ask in a year-end appeal letter to a donor who has supported you for a long-time. Those initial conversations tend to be awkward and creepy.

Sound 121

Sound Conversation Social Media Stats 121

NetWits

SEPTEMBER 8, 2011

As our parodies of Mario and Luigi move through the levels, the player learns facts about McDonald’s cruelty to chickens and about our campaign against the restaurant. The game was released in the fall of 2009 and has had more than 20 million plays. What are the key elements in creating a successful online game?

Game 126

Game Austin Pledge Measure 126

Care2

NOVEMBER 30, 2012

What you'll learn: How to lead with a networked mindset. Lots of useful and practical tips and tools for using measurement for learning and continuous improvement. Funders and board members expect to see results, so networked nonprofits need to focus on metrics that reinforce these online efforts. The 7 steps of measurement.

Measure 65

Measure Network Empowerment United States 65

Care2

AUGUST 16, 2014

After some research, it turns out that this meme was started in December of 2009 in Canada. It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it.

Meme 77

Meme Cancer Awareness France 77

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

In 2009, a dollar spent by the organization on online tools helped to improve 10 times as many neighborhoods as a dollar spent on playground equipment. recently moved its website development in-house; relying on external vendors increased costs and delays, and didn’t give the nonprofit enough opportunity to iterate and learn.

Network 95

Network Case Study Social Change 95

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 38 nonprofits in the analysis had at least one online gift of $20,000 of more so far in 2009.

Online 90

Online Fundraising Offline Blackbaud 90

Amy Sample Ward

JANUARY 24, 2012

We learned so much while running that campaign, but we also made lots of mis-steps along the way. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009. You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012.

Web 117

Web Indiana Case Study Bookmarking 117

NTEN

AUGUST 31, 2011

As our parodies of Mario and Luigi move through the levels, the player learns facts about McDonald's cruelty to chickens and about our campaign against the restaurant. The game was released in the fall of 2009 and has had more than 20 million plays. What are the key elements in creating a successful online game?

Game 89

Game Director Interview Marketing 89

NTEN

APRIL 5, 2013

If this seems like an uphill battle, it probably means leadership needs some education about the platforms and more importantly needs to be shown the benefits (through metrics) behind the power of social media efforts. Could the experts offer one-on-one trainings over coffee? and on and on.

Digital 78

Digital Build Community Minneapolis 78

Care2

APRIL 25, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. Without further ado here are my favorites.

Conference 28

Conference Technology Myspace Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Let's take a look at the brief history of fundraising on Twitter and lessons learned. What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. What questions are you asking?

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. The solution?

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

Balancing Learning Through Content Delivery and Sharing Experience. What I’m most excited about is “networked learning&# – it is part peer learning, part content-delivery, and another part engaging people in the room and not in the room in conversation through the use of social media. Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Amy Sample Ward

JUNE 6, 2011

In 2009, 350, working in tandem with communities around the world and partner organizations aligned on the shared goal of creating a global movement to solve the climate crisis, ignited the largest collective action that has ever been taken around the world with their 10/10/10 Day of Action. Look first at your organizational metrics.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. What are the lessons learned from Free Agents about working with nonprofits? Trust me.

Comment 97

Comment Artist Social Media Hype 97

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3. Well take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. April 27 , 2009 1:30 PM - 3:00 PM 5.

Social Media 28

Social Media Conference Advocacy Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

David Armano put the ROI debate in a larger context with his article in BusinessWeek " Listen, Learn, and Adapt " and came up with a phrase, "Return on Insight". To figure out what to measure, nonprofits must engage their stakeholders, research meaningful metrics and experiment with trial and error.

ROI 74

ROI Social Media Media Measure 74

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

NTEN

NOVEMBER 2, 2009

Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. With your staff member’s many priorities, it is important that the program help keep you on track with measureable results, metrics and plans. The fact is, you too have the resources and you can’t afford NOT to get into the online game.

Convio 76

Convio Mail Newsletter Game 76

NTEN

OCTOBER 6, 2011

Instead, I had been on the Amnesty International website learning about the Troy Davis case, signing up for their email list, joining their online community, and frantically researching death penalty issues while sharing my findings with my friends and family on Facebook. Just don't expect everyone who sees your ad to click – and that's okay.

Storytelling 73

Storytelling Yahoo Story Google 73

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. January 15, 2009 | Samer Excellent suggestions! com , Inc.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Also, given the different benefits and limitations of different mobile platforms, I wanted to learn more about how they navigate different mobile platforms. The original Seafood Watch iPhone app was released in January 2009. What metrics are you using for mobile? When and why did you implement your first Seafood Watch App?

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

The SXSW Interactive Festival (scheduled March 13-17, 2009 in Austin, Texas) is a mega huge social media industry event. I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. THIS is Iron Chef ??? With snacks!

Comment 50

Comment Open Source Social Media Drupal 50

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

FEBRUARY 10, 2010

By providing services, nonprofits learn what works on the ground, and can use that knowledge to frame more effective policy positions and associated advocacy campaigns. The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

Submitted by Alan Levine, publisher of CogDogBlog Since it is already a week in the rear view mirror, this ought to be my last post about the 2009 NMC Summer Conference. Post conference, I also learned of TwapperKeepr and Roomatic as hashtag grouping tools. metric tons – the equivalent to the annual emission of 43 cars.

Social Media 81

Social Media Media Social Flickr 81

Amy Sample Ward

MAY 14, 2009

Web metrics, talking to people, emails (who opens, clicks, etc.). Learn more: WomenWhoTech.org. We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Laura: What are your goals? WeAreMedia.org.

Tools 100

Tools Tech Map Case Study 100

Care2

MAY 15, 2009

Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). Learn more: WomenWhoTech.org WeAreMedia.org Receive monthly updates 1 Comment | by Share Article in Case Studies , Conferences , Online Advocacy , Social Networking , Technology , Web 2.0 , nptech Reader Comments (1) A good summary of the actual seminar!

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

It also helps students learn the process of a rapid prototype experiment that has viral effects, can be measured, and improved with reflection. Metric: Content created. Metric: Click thrus. Metric: Dollars and recruitment. What is a good success metric? I donated $50 to the winner's charity. 10 or more will do it.

Classes 95

Classes Celebrate Cambodia Exercise 95

NTEN

DECEMBER 1, 2011

We very quickly saw a jump in the website metrics we track. Then we added a twist to the experiment in Fall 2009. That single month was a huge factor in our 22% increase in blog traffic in 2009. Nothing helped us reach the boost that the social network November 2009 edition created. Looking to the Future.

Content 88

Content Create Newsletter NTEN 88