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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They simply refer to tags that can be added to any URL. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Medium usually refers to how your donor found you, or more specifically, how they found the link to find you (whew, what a mouthful).

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RAG-Enhanced Conversational AI: A Comprehensive Guide

Forum One

Design Responsibly Responsible AI refers to the practice of designing, developing, and deploying artificial intelligence systems in a manner that is ethical, transparent, and accountable. It’s important to be able to test various pre-trained models to determine which delivers the best results.

professionals

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How Grantmakers Can Improve Collaboration Through Empathy and Experimentation

sgEngage

The key, I’ve found, is approaching collaboration with empathy and testing your assumptions. Empathy provides the foundation of deep and authentic understanding between collaborative partners and experimentation tests the behaviors you need to see in order to achieve success. Testing Your Assumptions. Collaboration in a Crisis.

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Eight steps to get started with fiscal sponsorship

Candid

Professional fiscal sponsors handle your project’s back-office administration, so you have freedom to focus on your program development and test your ideas. Ask the fiscal sponsor for references and verify that other projects are happy working with them. You should know the sponsor’s fee structure and included services.

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6 Website Elements to Include to Drive Year-Round Donations

Greater Giving

Remember, the most effective nonprofit websites prioritize donors’ preferences and motivations in their design and structure. Use A/B testing to determine which images are most effective for engaging visitors. A/B testing involves creating two different versions of a webpage and assessing which drives more engagement and conversions.

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The Unrecognized Risk of Status Quo Problem-Solving Skills for Grantmakers

sgEngage

She encourages us, as sector professionals, to rethink our outdated problem-solving habits and stop making assumptions without acknowledgment and testing. How does this make any sense, and why don’t we acknowledge that we, too, are testing hypotheses, and we need the skills, resources, and flexibility to test them?

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Top 10 Tough Donor Data Migration Decisions

3rd Sector Labs

Keep in mind, however, that all CRMs and donor databases are different – each has its own database structure, definitions of key terms, and attributes for handling certain data types. But the import tool needs to be well-tested. By way of qualification, our intent with this article is to be CRM agnostic. What do we do now?

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