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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads.

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What is Programmatic Advertising?

Media Cause

Note on vernacular: Programmatic advertising is different from how nonprofits typically refer to “programmatic” content. It does not refer to your organization’s programs but rather the algorithmic nature of the advertising tools. . Expanding your reach beyond search + social. How does Programmatic Advertising Work?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

You might even begin your search by following related hashtags on social platforms or industry forums. YouTube—Research who is featured on TED Talks or other video productions. These ideas may be obvious to association staff, but they may not be clear to the pundits you hope to attract. They may be eager for greater exposure.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The unique nature of Pinterest is that people use it discover new things and search for inspiration. Tip: Make sure that the names of your images, the captions of your pins and the descriptions of your pin boards are using the right keywords and search terms so that they can easily be discovered by potential supporters.

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How-to: Make Your Nonprofit Video More Social

NTEN

Video is a great way to engage constituents in your mission. A video that actually empowers constituents to take action and interact with your organization is key to a conversational video. . A video that actually empowers constituents to take action and interact with your organization is key to a conversational video. .

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