DNL OmniMedia

NOVEMBER 22, 2022

While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” The columns help you track the trends of metrics like Expected Clickthrough Rate, Ad Relevance, and Landing Page Experiences.

Google 52

Google Results Websites Grant 52

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). I bet you’ll want to track it.

Donor 294

Donor Track Campaign Facebook 294

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 318

Metrics Digital Marketing Retention 318

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. If supporters are staying on your website or just viewing one page? Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Website traffic. by Zoe Allen.

Track 52

Track Digital Marketing Analytics 52

.orgSource

OCTOBER 31, 2023

How do we stay on track and meet our goals? Sponsored by Attendee Interactive Our website looks dated. A website redesign might feel daunting, but don’t let an unattractive site hold you back. Sponsored by Netforum AMS I’m not sure our website is delivering engagement. Step into the future of effortless renewals with us!

Sponsor 275

Sponsor Associations Law Hype 275

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Website redesigns aren’t always fiscally feasible. Add landing pages.

Websites 52

Websites Alternative Nonprofit Conversation 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing.

Relationship 231

Relationship Software Management Pledge 231

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 234

Track Mobile Media Fundraising 234

Pamela Grow

SEPTEMBER 20, 2023

Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website. However, they’re quickly met with a disorganized website design that makes it difficult to learn about your mission and how to get involved. Let’s begin.

Websites 52

Websites Donor Strategy Demonstration 52

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Whatever you have that other organizations don’t, highlight it front and center on your website.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

email 334

email Marketing Data Digital 334

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

Social Media 249

Social Media Metrics Track Myspace 249

Byte Technology

OCTOBER 19, 2016

As a business owner operating via a WordPress-based website, it’s important to leverage all the tools the amazing platform has to offer in order to maintain a competitive edge and keep your products and services relevant and noticed in the burgeoning world of online commerce.

WordPress 100

WordPress Business Websites Plugin 100

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 186

Track Mobile Media Fundraising 186

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? What does that mean?

Benchmark 40

Benchmark Analytics Google Comparison 40

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. What happens, though, when visitors arrive at your website? Are you sure?

Rate 134

Rate Content Conversation Test 134

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Byte Technology

MAY 31, 2016

Consider this scenario: your website experiences an outage, but because you don’t monitor it on a regular basis it may be days or weeks before you notice. So the question is: how can someone easily monitor their website to see if it ever goes down? Happily, there are some easy and effective answers.

Problem 100

Problem Websites Money Time 100

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady.

Analytics 169

Analytics Marketing Taxonomy Module 169

Qgiv

MARCH 29, 2023

Currently, eligible organizations can leverage up to $10,000 each month in FREE Google Ads, sending thousands of new visitors and potential supporters to their website. The Ad Grant Opportunity: For every $1,000 in FREE ad spend leveraged, nonprofits can receive approximately 500-1,000 new website visitors.

Grant 97

Grant Google Nonprofit National 97

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. How long did they stay on your website?

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 84

Software Free Tools Adobe 84

Media Cause

JANUARY 17, 2024

Boost Donations by Offering an ‘Add to Cart’ Donation Option An ‘Add to Cart’ donation option on your website is one of the easiest ways for your nonprofit to benefit from e-commerce. In addition to the standard e-commerce features, Shopify has a dedicated nonprofit program that offers discounted rates and specialized tools.

Paypal 59

Paypal Nonprofit Donation Retention 59

Nonprofit Tech for Good

MAY 16, 2011

Over the last 18 months I have subscribed to over 50 nonprofit text alert campaigns from a wide variety of organizations, but it wasn’t until this past April 28th that I finally received a text alert from a nonprofit that linked to a mobile website: That the text came from the Humane Society of the United States was not surprising.

Mobile 205

Mobile Group Websites Conservancy 205

Connection Cafe

APRIL 7, 2020

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. After all, your website is your biggest body of content. The best nonprofit websites show impact. What are the things you want your visitors to do on your website?

Analytics 35

Analytics Google Goal Track 35

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65

Track Twitter Analytics Metrics 65

TechImpact

SEPTEMBER 22, 2014

Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Improve Your Online Donation Process How many people visit your website every month? Website usability data suggests that users often make judgments about a web page within the first few seconds of landing on it.

Donor 82

Donor Social Media Websites Content 82

DNL OmniMedia

JANUARY 17, 2024

For instance, if you plan on hosting a black-tie auction event, you might send handwritten letters in addition to providing website updates. You can promote your silent auction on several different platforms (while prioritizing the ones, your audience is most likely to interact with), such as: Your organization’s website.

Game 52

Game Marketing Change Tips 52

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

Goal 52

Goal Tips Review Map 52

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Implement offline conversion tracking. No problem. Use funnel conversion tools.

Analytics 223

Analytics Statistics Google Demographics 223

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Along the way, it’s key to track and analyze your campaign’s performance data.

Fund 52

Fund Donor Strategy Search 52