The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate.

Identify Critical Gaps in Your Risk and Controls While Fast Tracking Risk Management

360 Factors

Identify Critical Gaps in Your Risk and Controls While Fast Tracking Risk Management with 360factors and Crowe, LLP: ABA Endorsed Solution Providers. Home / Webinars / Identify Critical Gaps in Your Risk and Controls While Fast Tracking Risk Management.

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Rate of nonprofit job recovery slows significantly in April

Candid

In our continuing effort to track the ongoing impact of the coronavirus pandemic on nonprofit employment, this report documents our estimates of COVID-induced nonprofit job losses through April 2021, as reflected in the April BLS Employment Situation Report.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see! The average churn rate in 2010 for nonprofits in our research sample was 14%.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Have a good tip for tracking your fundraisers success in Google Analytics? With ecommerce tracking, calculating what each donor is worth from individual traffic sources is made possible.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. For instance, some common Goals to track are: Email newsletter signup. For example, email newsletter subscriptions might be a good goal to track.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Click-through rates (CTRs). Website bounce rate .

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Ultimately, spam rates are in your control. Don’t lose out on this opportunity due to high spam rates.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given. In the far left column, add the metrics you want to track.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given. In the far left column, add the metrics you want to track.

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Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Winning is defined as the content with the best click-through and conversion rates.

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. Forward momentum will be the key to being able to manage workloads as well as keeping on track with each prospect so nothing slips through the cracks.

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”. Analytics major gift prospects moves management prospect management prospect meetings relationship management system tracking

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

How to check whether you are tracking visitors (and conversions) across your websites in Google Analytics (aka cross-domain tracking)

Allegiance Group

When a site visitor goes from your main website to your donation page, is Google Analytics (GA) tracking their visit across each of your domains as one visit, or a series of separate visitors? If you don’t have cross-domain tracking enabled, your campaign goals aren’t accurately being attributed to the correct source, preventing you from seeing which channels are performing best / worst. How do you check if you have cross-domain tracking enabled?

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

If you haven’t identified these website goals and tracked them in Google Analytics to determine when, where, and how often they’re occurring, you’ll never know how your website is truly performing. What Google Analytics Goals Should a Nonprofit Track?

What If Your Fitbit Could Also Track Your Environmental Footprint?

Beth Kanter

On a systems level, the aggregated data can help public health researchers gain more insights about healthy behaviors. But what if the steps and calories we were tracking were also linked to environmental impact data – and it helped us motivate us to change our habits – so we were not only more healthy, but the planet too. His Fitbit (pictured above) tracks his heart rate – and that wristband, you can’t buy – it was custom designed by his enigneers.

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How to Stop Donor Attrition and Track Relevance

NonProfit Hub

Craver : Year after year for the past decade, donor retention rates have been sinking. help a nonprofit track its fundraising and justify its time and effort? Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. Number of new donors making a second gift : A harbinger if not dead-on predictor of the retention rates and lifetime value an organization is likely to enjoy in the future.

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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How To Track Your Twitter Engagement

Care2

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool. Is adequate follow-up being tracked and completed following a solicitation?

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

The creative technology comes from how Carnegie Museums tracks the stamps. To engage users, while tracking their progress, Carnegie Museums built a program called, Andy CarnegieBot. This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So far, we are on track to hit our goal of 45% this year. So, what led to our above industry average donor retention rates? Action tracking: Our department tracks everything in our CRM, Raiser’s Edge. Want to improve your donor retention rates?

The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% in 2017, slightly lower than the rates in 2014–2016. Track your retention rates. A shocking amount of nonprofit Development departments couldn't tell you what their current donor retention rate for the year is.

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Copy your action alert link to your clipboard and use the Google Analytics URL Builder Tool to build a link to track visitors coming to your action alert when it is shared on various social networks. In Google Analytics, this adds a space to your words to track a phrase rather than words without spaces between them (think of how hashtags are used #ineedsomespaceshere).

Optimized Mobile Donations Now with Apple Pay

EveryAction

Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Creating a seamless user experience with hassle-free payment options on donation pages is crucial to increase these conversion rates and fundraising revenue for nonprofits. Mobile is an increasingly valuable medium for nonprofits.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. It's powerful workflows are meant to help nonprofit fundraisers ditch spreadsheets once and for all, and track major gifts like never before. #7. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.

EveryAction Acquires ActionKit

EveryAction

Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits. Insight is a leading venture capital and private equity firm focused on high-growth technology and software companies, with a 20+ year track record in partnering to scale businesses.

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How to Achieve Out of This World Open Rates [Plus 5 Tips to Avoid the Trash Altogether]

Connection Cafe

Are you keeping track of their interactions with your organization so that you have a comprehensive understanding of their ties to your organization? Rate Your Subject Lines. If your donors feel like just another name in a database, it’s likely that your email open rates will dwindle. Join us on 5/29 at 2pm to hear more about “How to achieve out of this world open rates.”. Guest Post by Ashley Donald. Online Fundraising Enthusiast. Wiener Dog Lover.

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How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. Because they had to standardize the system used for this tracking, you can co-opt it for your own purposes to track click-throughs from your e-mail campaigns, banner ads, links in blog posts, even paper mailings (if you use it in conjunction with a URL shortener like bit.ly). Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

How To: Track Direct Mail Success on the Cheap

NTEN

Like most small nonprofits, Friends of Trees doesn't have the budget for elaborate bar-code systems or a chunk of staff time to track the success of its direct mail campaigns. About a year ago, we tracked the success of our mailings by attributing all the contributions we received between the drop dates of two successive mailings to the first mailing in that series. It makes sense, and feels true -- until you start tracking the data. Central tracking.

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Last Day to Register for the 2010 Nonprofit Technology Conference at the Regular Rate!

NTEN

Register today at the regular rate . Register today at the regular rate. I mean, just look at some of the sessions in the Communications track: 25. You can view all of the breakout sessions in all the tracks here. Just a reminder that the fees for the 2010 Nonprofit Technology Conference increase after today. If you're planning on joining us in Atlanta, April 8-10, you should register today to save $100. > > Fees increase after March 1st !

Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

tracks data such as click-through rates, geographic locations, etc. WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website.

Our EveryAction Hero: Texas Watch

EveryAction

Before we were doing our monthly giving programs through EveryAction it was difficult to keep track of credit cards that were expiring and now being able to run a quick simple report which I have scheduled to come to my inbox every week is a huge time save for us! With having a small team, putting together reports can be such a daunting task, but EveryAction has made it really easy to streamline all of our data to and measure conversion rates.

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Managing Learning at your Association Annual Conference

WBT Systems

This leads to higher attendance and renewal rates, and ultimately an increase in non-dues revenue, which the association can re-invest in providing even better events and service to members. How much time will you need to spend checking and updating spreadsheets to manually track the logistics? Creation of agenda, tracks, breakout seassions. Tracking of continuing education credits in the learner’s training history.