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Elevate your Donor Stewardship and Retention Rates

NonProfit PRO

In this webinar, the GiveSmart team will touch on GiveSmart Donor CRM’s comprehensive features, including automations, donor tracking, donor scoring, search capabilities, reporting, custom fields, rock-solid security, and more

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate.

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How to Increase Conversion Rates Using Pardot

Cloud 4 Good

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Second, we must then explore Tracking Cookies: files containing anonymous data that identifies website visitors through their activity on your website.

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How a Targeted Second Ask Surpassed Its Goal With a Nearly 50% Response Rate

NonProfit PRO

As this particular track of land would essentially complete the preservation of the Perryville site – the last piece of the puzzle – they had to figure out a way.

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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. Read time: 3 minutes.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. Why and How to Measure the Engagement Rate.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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[ASK AN EXPERT] How Do You Calculate Your Nonprofit’s Average Dollar Retention Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. The post [ASK AN EXPERT] How Do You Calculate Your Nonprofit’s Average Dollar Retention Rate?

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Rate of nonprofit job recovery slows significantly in April

Candid

In our continuing effort to track the ongoing impact of the coronavirus pandemic on nonprofit employment, this report documents our estimates of COVID-induced nonprofit job losses through April 2021, as reflected in the April BLS Employment Situation Report.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results.

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways.

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Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Have a good tip for tracking your fundraisers success in Google Analytics? With ecommerce tracking, calculating what each donor is worth from individual traffic sources is made possible.

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Understanding Conversion Rates in Google Analytics

Byte Technology

Happily, Google Analytics conversion feature is set up to track the objectives you want to achieve: you can have up to 20 goals in your profile in one of four sets, and each are important to understanding how well your site is working. Event
Tracking. event tracking can also be used as conversion goals and is perhaps one of the most valuable statistics as it allows one to tweak the site based on what’s getting attention and what’s being ignored.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates. It’s the end of the year. If you are a small business, you’ve no doubt completed your annual budget and hopefully your business plan for the new year.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see! The average churn rate in 2010 for nonprofits in our research sample was 14%.

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given. In the far left column, add the metrics you want to track.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. For instance, some common Goals to track are: Email newsletter signup. For example, email newsletter subscriptions might be a good goal to track.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Ultimately, spam rates are in your control. Don’t lose out on this opportunity due to high spam rates.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Click-through rates (CTRs). Website bounce rate .

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given. In the far left column, add the metrics you want to track.

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How To Track Your Twitter Engagement

Care2

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Winning is defined as the content with the best click-through and conversion rates.

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Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. Forward momentum will be the key to being able to manage workloads as well as keeping on track with each prospect so nothing slips through the cracks.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”. Analytics major gift prospects moves management prospect management prospect meetings relationship management system tracking

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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How to check whether you are tracking visitors (and conversions) across your websites in Google Analytics (aka cross-domain tracking)

Allegiance Group

When a site visitor goes from your main website to your donation page, is Google Analytics (GA) tracking their visit across each of your domains as one visit, or a series of separate visitors? If you don’t have cross-domain tracking enabled, your campaign goals aren’t accurately being attributed to the correct source, preventing you from seeing which channels are performing best / worst. How do you check if you have cross-domain tracking enabled?

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What If Your Fitbit Could Also Track Your Environmental Footprint?

Beth Kanter

On a systems level, the aggregated data can help public health researchers gain more insights about healthy behaviors. But what if the steps and calories we were tracking were also linked to environmental impact data – and it helped us motivate us to change our habits – so we were not only more healthy, but the planet too. His Fitbit (pictured above) tracks his heart rate – and that wristband, you can’t buy – it was custom designed by his enigneers.

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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How to Stop Donor Attrition and Track Relevance

NonProfit Hub

Craver : Year after year for the past decade, donor retention rates have been sinking. help a nonprofit track its fundraising and justify its time and effort? Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. Number of new donors making a second gift : A harbinger if not dead-on predictor of the retention rates and lifetime value an organization is likely to enjoy in the future.

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Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

If you haven’t identified these website goals and tracked them in Google Analytics to determine when, where, and how often they’re occurring, you’ll never know how your website is truly performing. What Google Analytics Goals Should a Nonprofit Track?

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Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. Despite constant entreaties to Blackbaud, there was no movement on e-commerce tracking. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool. Is adequate follow-up being tracked and completed following a solicitation?

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So far, we are on track to hit our goal of 45% this year. So, what led to our above industry average donor retention rates? Action tracking: Our department tracks everything in our CRM, Raiser’s Edge. Want to improve your donor retention rates?

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Copy your action alert link to your clipboard and use the Google Analytics URL Builder Tool to build a link to track visitors coming to your action alert when it is shared on various social networks. In Google Analytics, this adds a space to your words to track a phrase rather than words without spaces between them (think of how hashtags are used #ineedsomespaceshere).

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How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

The creative technology comes from how Carnegie Museums tracks the stamps. To engage users, while tracking their progress, Carnegie Museums built a program called, Andy CarnegieBot. This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.

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