M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. Read time: 3 minutes. What’s happening?

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Rate email Open Change 122

sgEngage

OCTOBER 29, 2021

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design may work best for one nonprofit, your audience is unique and may respond better to a different design. We recently designed and tested two new donation forms for Fidelco Guide Dogs.

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Test Donation Images Alternative 91

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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Retention Rate Donor Issue 113

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Armed with this data, you can do more of what’s working or focus your attention on new tactics that might boost engagement. This is critical for proper analysis and strategy refinement.

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Retention Associations Professional Strategy 169

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. You can immediately see what worked and adjust your message on-the-fly, if needed. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing.

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Test email Mail Rate 177

The NonProfit Times

MAY 22, 2024

When Blackbaud officials discovered the breach in May 2020, they arranged for their internal security team to work with law enforcement and independent forensic experts. billion putative plaintiffs.” The concern, regarding publicly announcing a breach, is that the hackers will go back into the system and cover their tracks.

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Classes Blackbaud South Carolina Action 104

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app. YSlow Browser Plugin.

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Test WordPress Plugin Tools 100

The NonProfit Times

APRIL 18, 2024

Note: See all the Best Nonprofits To Work For stories in the 4/1 digital edition … [link] ** There are some surprises in the data from 2023 for this year’s The NonProfit Times ’ “Best Nonprofits To Work For.” Offices were shuttered and work from home setups proliferated. Stress soared.

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Data Work Aggregator Attitude 52

Nonprofit Tech for Good

DECEMBER 9, 2023

Website maintenance and support can be a luxury for nonprofits working on a tight budget. 1) Use a top-rated Content Management System (CMS) platform. By CONCAT — the first website design and development company solely led by refugees and women from countries of conflict. 8) Prioritize website speed.

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Websites Tips Plugin WordPress 300

Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

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Action Practice Tips Seattle 258

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. It’s no secret that growing membership is hard.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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Donor Track Facebook Campaign 284

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much.

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Benchmark Blackbaud Report Online 82

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Be sure to ask for work samples if appropriate for the work you are requesting.

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Virtual Work Calendar Nonprofit 116

.orgSource

APRIL 25, 2023

Applicants are seeking work/life balance, personal fulfillment, and career development. The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% Personal fulfillment, career development, and work/life balance are among the intangibles that applicants are seeking. But we have to face reality.

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Application Statistics Culture Job 221

Nonprofit Tech for Good

MAY 14, 2023

For example, nonprofits are not required to maintain a minimum CTR (click through rate) to stay compliant with the Ads for Social Impact Grant. For more information about the ad grants and how they work for nonprofits, read the Ultimate Guide to the Microsoft Ads for Social Impact Grants.

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Tools Grant Google Search 251

M+R

JULY 27, 2023

And most nonprofits, even the biggest ones, don’t know if any of it actually works. Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall.

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Fundraising Test Advocacy Metrics 52

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content.

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email Marketing Test Mail 104

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. It’s a remarkably ineffective way of working for an industry built on numbers. . “We If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Do more testing.

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Analytics Strategy Fundraising Benchmark 125

Candid

AUGUST 18, 2021

How AI for Nonprofits Works. Artificial intelligence works through machine learning, which involves the discovery and analysis of deep patterns in datasets. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI for Nonprofits in Action.

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Course Fundraising Analysis Mail 130

Bloomerang

JUNE 2, 2023

You just want to establish trust – the foundation of all lasting relationships – showing donors you received their gift, appreciate it, and will put it right to work as per their intention. Learn More If you’re a larger charity Of course, I’ve worked places that receive 50+ gifts a day. Think about what you could test.

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Donor Charity Gift Test 96

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. It is difficult to select parameters if you can’t see how these parameters work.

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Analytics Marketing Taxonomy Module 169

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. We worked with the It Gets Better Project to develop the #FavoriteTeacher trend that helped increase awareness and engagement for their 50 States. 5000 Voices.

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Social Media Guide Media Social 97

Candid

JUNE 28, 2022

Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The average retention rate for the nonprofit sector hovers around 45% , meaning that for most organizations, less than half of their donors give again from one year to the next. . The donor retention formula.

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Donor Retention Rate Database 111

NTEN

SEPTEMBER 22, 2011

M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light?

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Case Study Test America Studies 75

NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. In the first test, a group of 449 college students were given the choice of donating $100 to two charities (Kids Korps USA and charity: water). Making it Work for Your Nonprofit. Finding a Different Approach.

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Rate Donation Ratio San Diego 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response.

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Digital Strategy Guide Create 295

sgEngage

FEBRUARY 8, 2024

You can also look at the response rates, completion rates, and error rates of your application to see if there are any issues or challenges. If your organization has a set of values that guide your work, does your application embody that? You can suggest small steps and test them with your grantees and your colleagues.

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Application Leadership Grant Philanthropy 94

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series.

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Fundraising America United States Track 82

sgEngage

JANUARY 30, 2024

How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs. Other AI solutions nonprofits commonly use include chatbots or virtual assistants to help streamline manual work. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

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Tools Donor Fundraising Survey 90

sgEngage

SEPTEMBER 15, 2022

These rigid structures also mean that we wait for results (even if it’s in 6-to-12-month pilot studies), or we copy and paste best practices from other communities based on the assumption that what works in one place will work in another. Redefine Success by Solution Testing. But what if they are off?

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Collaboration Impact Test Grant 76

Whole Whale

JUNE 2, 2022

If your subject line can create this curiosity gap – it’s open rate city for your newsletter. . Here are some examples of nonprofit newsletter templates from great organizations when you’re ready to work on what’s inside. This will help improve your open rates as well as your click-through rates. Invoke curiosity.

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Headline Newsletter Examples Tips 52

Media Cause

FEBRUARY 28, 2022

Drip campaigns can take some time to feel like they’re working. If it’s on your proper website, not a dedicated landing page, the bounce rate might increase with other shiny objects on the site. . Test and track. Try testing your subject lines and senders––but not all at once. Can link to more in-depth content.

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Content Test Student Audience 105

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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Test Donation Hints Webex 33

M+R

JUNE 22, 2023

I see a window washer working with some sort of fancy telescoping squeegee, and I want one. Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results.

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Los Angeles Audience Google Channel 101

TechImpact

MARCH 19, 2014

Passive content gathering is when you are working throughout the week, aggregating links, content and information as you unintentionally stumble over it. If there are flaws in grammar, typos, or anything that might suggest unprofessional, your hard work could end up in the trash quicker than you can blink. Add in content. Personalize.

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Newsletter Spam Template Nonprofit 247