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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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Should Nonprofits Fear Charity Watchdogs?

NonProfit PRO

As Charity Navigator makes a shift in how it reviews organizations, nonprofit leaders can help ensure a great rating based off of well-rounded metrics by keeping a handful of tips to keep in mind this year. Nonprofits have had a love-hate relationship with Charity Navigator for 20 years.

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Membership Retention Rate: How Associations Can Retain More Members

Neon CRM

Membership retention rates for nonprofits vary widely. If you want to improve your membership retention rates, you need to nurture and build your member relationships consistently. What’s Affecting Your Membership Retention Rate? Your membership retention rate is the percentage of people who renew their memberships each year.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

If you ever find yourself in need of inspiration, you can explore Collidescope’s free resource, 365 Days of Social Media Content Ideas , for a year’s worth of creative content suggestions to maintain a vibrant online presence. Develop a content calendar that outlines when and what type of content you’ll post.

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How can small nonprofits be successful in strategic human resources management?

ASU Lodestar Center

The nonprofit sector is built on human resources (HR): the energy, efficiency and passion of its employees. Strategic human resources management (SHRM) is a fundamental factor in making the best use of these resources. But nonprofit leaders at all levels can still pursue SHRM systems, even with limited time and resources.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data. This could be monthly, quarterly, or annually.

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29 Nonprofit Resources to Follow on Twitter

Nonprofit Tech for Good

A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter , below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications. Charity Reviews, Philanthropy, Research. Charity Ratings, Philanthropy, Research. blackbaud.com. GOOD :: @ GOOD.

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